Austin Verbeck

Experience

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  Wyffels Hybrids

  Jun 2008 - Aug 2008

  Research Intern

  - Supervised seven part-time employees, during pollination season, to ensure best practices were followed in the nursery.- Collected flowering data on designated hybrids to ensure accurate information for plant breeders.- Performed gene testing to determine next generation hybrids.

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  CGB Enterprises, Inc.

  Jun 2009 - Aug 2009

  Grain Origination Intern

  - Initiated and grew customer relationships into new bushels purchased on behalf of the elevator.- Performed market analysis for possible expansion, relocation, or removal of an additional facility.- Contributed to the expansion of Market Development Team’s online seed and chemical database.

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  John Deere

  Jun 2010 - Aug 2010

  Marketing Intern

  - Researched and completed a cost of ownership analysis for 20 John Deere and competitive tractors.- Developed a forecasting model to predict Government Sales potential for every county in the United States.- Identified value features of select tractors to assist in 2011 Governmental Sales advertising campaign.

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  John Deere

  Jun 2011 - now

  - Developed Go To Market plans for strategic service parts commodities. - Increased customer knowledge of the John Deere value proposition by developing training and marketing materials.- Administered multi-million dollar incentive budget for US and Canada parts programs. - Led Go To Market plan and product launch of two ExactEmerge planter models into European and Southern US markets.- Gathered and maintained customer needs as inputs into new product development process for three new product programs.- Represented John Deere Seeding Group at national farm shows and customer events.- Facilitated internal employee and dealer training events to grow internal product knowledge. - Executed John Deere Precision Agriculture initiatives across northern Illinois and Wisconsin.- Counseled dealers in improving customer success by building sound Integrated Solutions departments.- Coordinated customer demonstrations and plot trials of ExactEmerge planter technology to targeted customers. - Served as voice of the customer for Machine Control and Guidance product team for new product development.- Created product strategy and prioritized feature enhancements to maximize effectiveness of team resources. - Led customer requirements team to gather customer feedback for future product enhancments. - Participated and assisted in promotional and new product launch activities for new Riding Lawn Equipment models.- Created competitive comparisons to help differentiate John Deere mower conditioners.- Assisted in Photo Shoots, Product Benchmarking and Field Manager Training for the baling and mowing product line.

  • Aftermarket Marketing Manager

    Jun 2018 - now

  • Product Manager

    Jul 2015 - May 2018

  • Solutions Specialist

    Nov 2013 - Jun 2015

  • Product Manager

    Jun 2012 - Nov 2013

  • Marketing Representative

    Jun 2011 - Jun 2012