Moaviya Zahid

Experience

• 

  GroupM

  Sept 2012 - Mar 2014

  Account Manager - Corporate Strategy

  Leading the Account of PCI from ESP (Pepsi, Mountain Dew, 7Up, Mirinda, Slice, Aquafina, Sting, Lays, Lays Wavy, Kurkrue, NimkoNuts & Cheetos)Leading the Account of GSK from ESP (Horlicks, Sensodyne, Panadol & Corega)Leading the Account of ColgatePalmolive from ESP (July - Dec13) - (Colgate, Palmolive, McDonalds & Tetley)Kurkure: Ramadan ki delight - One of the biggest ESP projects of 2013, that won Best marketing campaign in APAC region from Pepsi. Ramadan ki delight was executed through a 9 episode show- Kurkure Kook off 2, aired in Ramada, while the cross promotion was done on TV, Radio, Print, Digital and through HoReCa activation in Restaurants and Mall activations.Mountain Dew - The biggest Action event of Pakistan was shot and aired accross 23 channels in Pakistan. Responsible for leading the ESP side of the project including production, execution and coordination.Pepsi: Press coverage of Pepsi Champions trophy.Lays: Screening of 20Twenty matched across Lahore and Karachi.Developed 2014 plans and strategy for brands like Pepsi, 7Up, Horlicks, Mountain Dew, Sensodyne & kurkure Show less

• 

  Emitac Mobile Solutions LLC (EMS)

  Sept 2014 - Oct 2015

  Business Development• Plan, set up and roll out of device-based products and services for carriers in Middle East and Africa• Key products include devices from Apple, Samsung and Blackberry (iPhone6, Samsung S6, Passport & Classic)• Channel coverage includes large retailers in UAE (Carrefour, Sharaf DG, Lulu, etc.) and Etisalat own stores• Business development for new business lines and projects to be rolled out by end of 2015.• Training for upcoming launches with retail teams and partnersCarrier Management (Etisalat)• Managed roll out of trade up program for Etisalat. Includes operational and logistical setup, development of trade up software, relationship setup with international buyers and marketing campaign launch• Trade-up programs include 2G to 3G, 3G to 4G/ LTE and other device upgrades• Key role in success of “2G – 3G” and “Upgrade to iPhone6” program for Etisalat UAE. Enabled 20K customers to upgrade their device and obtain cash value for old/used devices.• Liaison with Etisalat channel team to launch Etisalat SIM business across UAE through new channels E - Commerce Management• Led the setup of online stores by ensuring process efficiency and risk management (IT, Logistics, Finance, and Sales) Online stores include Etisalat & Wiko UAE.• Launched Pre-ordering campaigns for Apple and Blackberry devices for Etisalat in UAE. Led record sales and delivery time for products to pre-order customers• Structured an after sales service setup Show less iPhone6 Launch project - The official launch of iPhone6 in UAE through Etisalat, carrier partner. Reaching more than 4000 customers in just 4 days and reaching a 100% consumer satisfaction level without compromising any channel strategy.Etisalat Account management - Taking care of different revenue streams and reaching different type of consumers through marketing and sales strategiesEtisalat consumer relationship - Leading hotel project, Atlantis, to reach different customers from all over the globe. Show less

  • Senior Executive Business Development

    Aug 2015 - Oct 2015

  • Market Development Executive

    Sept 2014 - Aug 2015
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  Wiko Global

  Oct 2015 - Apr 2016

  Assistant Manager Product Marketing - Middle East & Africa

  Product Marketing & Development• Strategized & planned marketing related activities across 4 countries through strategic partners in order to retain & increase market share + revenue share• Assist in product development and product planning for 6-12 months business plan• Execute product life cycle mapping in 4 countries according to the demand and market requirements.Market intelligence & Competition analysis• Led market research and intelligence gathering activities to assess customer attitudes to the current product range and new product introductions.• Developed competitive landscape reports & executed activities through partners in order to maintain market share• Provide support to Core Marketing function for product launch activities across all the markets.Sales support & Training• Designed and delivered product training to WIKO MEA, in result providing them with the necessary expertise to own & sell the brand• Responsible for reviewing competitive landscape to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products. Show less

• 

  Wavemaker

  Apr 2016 - May 2018

  Manager - Experience & Partnerships

  Clients: Jaguar Land Rover, Ford, Activision, Nestle & General MillsResponsible for leading 360-degree campaigns across Wavemaker content clients. Worked with cross functional teams and reported to the head of content and partnerships.Ideate, design and optimize content for TV, digital platforms and social media campaignsCollaborate across functions and silos to deliver an effective content marketing strategyLed consumer activation projects across multiple countries focusing on Lead generation, brand awareness and PR stunts, liaison with media and creative team to have a holistic 360-degree campaignsInitiated and led long and short-term partnerships between different brandsDesigned and optimized content for TV, digital platforms and social media campaigns Show less

• 

  Wavemaker MENA

  May 2018 - Nov 2021

  Senior Manager - Content & Influencers

  Clients: Nestle, Huawei, Colgate-Palmolive, American Garden, Michelin & PhilipsResponsible for leading the content marketing and influencer business for Wavemaker and introducing new content products to expand the current business and grow new business. Overlooked a team of 5 influencer and social specialists and reported to the Director of Content.Media & StrategyDeveloping innovative content strategies with keen understanding of consumer insights, supported by strong ROI model.Orchestrating multiple media and creative strategies with a focus on content objectives.Creating strong & well-knitted amplification plans based on target audience insights and behavior, using optimized and cost-efficient approach by working with programmatic, search and social media teams.Ideate, design and optimize content for TV, digital platforms and social media campaigns.Collaborate across functions and silos to deliver an effective content marketing strategy.Influencer & Content ManagementLeading influencer content business and managing a team of talented individualsDeveloping content strategies for influencers, with the use of innovative story telling abilitiesWorking with global team to develop and improve influencers toolsCreated an ROI model and unique reach calculator that can help clients understand influencer & content value as per their target audience Activations & PartnershipsLed consumer activation projects across multiple countries focusing on Lead generation, brand awareness and PR stunts, liaison with media and creative team to have a holistic 360-degree campaigns.Initiated and led long and short-term partnerships between different brands. Show less

• 

  EssenceMediacom Canada

  Dec 2021 - now

  Heading the content and influencer divisions at EssenceMediacom Canada

  • Director - Content & Influencer

    Oct 2023 - now

  • Associate Director - Creative & Production

    Dec 2021 - Oct 2023