
Rafael Wild
Co-Founder & Project Manager

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About me
Senior Manager and Head of Management Model at Heartman House Consultores | Strategy and Management Consultant
Education

Palm Beach Currumbin State High School
2007 - 2007High SchoolAcademic exchange with High School in Australia

Universidade de São Paulo
2009 - 2011Bachelor in Economics, Economics Economics
Universidade de São Paulo
2011 - 2015Bachelor of Business Administration (B.B.A.), Business Administration and Management, General Business Administration and Management, General
Experience

Clube de Mercado Financeiro FEA-RP USP
Jan 2009 - Jan 2010Co-Founder & Project ManagerMy goal is to reduce the gap between demand for market knowledge and that facilitated by USP-RP teachers

JW Consultores Associados
Dec 2009 - Feb 2010Intern
Amcham-Brasil
Aug 2010 - Jan 2012My goal is to understand the needs of the members and generate new business! •Awarded the “Customer Relationship Award of AmCham Brasil” in 2011 •Part of the award-winning “Best Customer Relationship Team of AmCham Brasil” in 2011
Key Account Manager – Relationship Department
Jul 2011 - Jan 2012Relationship Department
Aug 2010 - Jul 2011

Red Bull Brasil
Mar 2012 - Mar 2014Student Brand Manager – Marketing DepartmentMy goal is to be an Ambassador for the "Red Bull" brand values within the student and youth universe of Ribeirão Preto!

Pró-Reabilitação
Jul 2014 - Jan 2016TraineeMy goal is to analyze the market and bring creative insights that generate value!

Aboré Permacultura
Jan 2016 - May 2018Co-Founder | Social impacts projects ManagerMy goal is to empower people and communities!

WEME
Jul 2018 - Dec 2018Product ManagerMy goal is to help structure a viable and attractive business model for WEME SCHOOL!Skills: Strategy

Company Hero
Jan 2019 - Sept 2020Product ManagerMy goal is to form successful agile teams! Always on FLOW!- Responsible for the future vision to scale the product;- Establish area and team OKRs;- Internal Facilitation of Discovery Processes;- Map scenarios not yet explored, taking into consideration alternative paths and tests to implement novelties in the process;- Map and identify pain points and evolve current solutions- Guarantee team flow over the Delivery Process;- Define and track KPIs and Success Metrics;- Responsible for the product roadmap;- Responsible for release planning;- Responsible for Product Backlog;- Responsible for the area P&L; Show less

ConquerLabs
May 2020 - nowProfessor and Consultant in Strategy and InnovationMy goal is to help people and companies in the Innovation & Digital Transformation process: •Development and facilitation of programs for innovation and digital transformation aimed at installing a digital culture in large companies. •Agile methodologies •MVP & Prototyping •Lean Startup •Exponential Organizations •Design Thinking •Problem Focus and Job to be Done Skills: Strategy

Heartman House Consultores
Sept 2020 - nowOur purpose is to transform Brazil through management, supporting companies and individuals in building impactful strategies and high-performance teams:STRATEGY •Product and Service Strategic Lever: Market sizing (TAM, SAM, and SOM), potential analysis to win in new categories and products. •Physical Expansion Strategic Lever: New geographies without cannibalization, opportunities for new geographies, or improving performance in the BAU. •Omnichannel Strategic Lever: How to organize back office and the flow from pre- to post-sales for omnichannel with the least possible friction for the customer. •Supply Chain Strategic Lever: Network expansion, technological unification, and storage expansion models. •Strategic Alignment: Prioritization of Strategic Growth Levers in strategic cycles.MANAGEMENT MODEL AND PORTFOLIO MANAGEMENT •Management Model: OKRs and their breakdown (Strategy > Budget > Objectives > Indicators > Target Values > 90-day Plan with Initiatives). •Compensation Model: ICP, ILP, integration with behavioral assessment, and goals dashboard.STRUCTURE (ORGANIZATIONAL DESIGN) •Organizational Redesign: Traditional and matrix vision of agile teams or business verticals with shared teams as a support tool for Strategy execution.Experience with companies like: Magazine Luiza, Lojas Renner, Localiza, Grupo Boticário, iFood, Sympla, and Guarde Aqui.Skills: Strategy · Business Planning · Business Strategy · Management · Corporate Financial Planning and Analysis · Stakeholder Management · Problem Solving Show less
Senior Manager e Head of Management Model
Feb 2024 - nowProject Manager and Head of Management Model
Jul 2022 - Feb 2024Senior Associate Consultant
Aug 2021 - Jul 2022Associate Consultant
Sept 2020 - Aug 2021
Licenses & Certifications

Fellows Abraps 2019 - Jovens Líderes
Associação Brasileira dos Profissionais pelo Desenvolvimento SustentávelJan 2019
Master em Métricas de Marketing e Comunicação
Inova Business SchoolFeb 2019
Design for Sustainability
Gaia EducationJan 2018
Permaculture Design Course - 120h
Instituto PindoramaJan 2017
Professional Agile Coach Certified - PACC
Agile Institute BrazilJan 2019
Programa de Desenvolvimento de Líderes
CrescimentumFeb 2022- View certificate

Membership Certificate
The Interaction Design FoundationJan 2019 
Certified Lean Inception Facilitator
Caroli.orgSept 2019
Management 3.0 Executive
Management 3.0Nov 2019
Excel and Business Program
Business Training CompanyJan 2021
Volunteer Experience
Professor de matemática
Issued by PwC Brasil on Jan 2011
Associated with Rafael WildVoluntário
Issued by Associação Brasileira dos Profissionais pelo Desenvolvimento Sustentável on Jan 2019
Associated with Rafael WildEstudante voluntário
Issued by Hospital das Clínicas da Fac. de Medicina de Rib. Preto da Univ. de São Paulo - USP on Feb 2009
Associated with Rafael WildCo-fundador e Diretor de Projetos
Issued by Clube de Mercado Financeiro on Apr 2009
Associated with Rafael Wild
Languages
- poPortuguês
- inInglês
- esEspanhol
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