
Joe Bacha
Brand Manager

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About me
Operation Manager at Arzatcamping
Education

Lebanese University
-Bachelor's Degree Advertising & Public relation
AUC
-Marketing/Marketing Management/accounting
Experience

ECHOMODE
Oct 2007 - Sept 2011Brand ManagerBrands Manager for Middle East as agent & Fashion Consultant for Italian & French brands Business Travels to Milan and Paris to coordinate with new fashion houses, look after client orders and look for new designers to deal with Follow up with clients, Correspondence, payments, LC, deliveries, shipment…Prepare marketing plans for the clothing business to reach objectives.Meeting with Middle East clients, organize each market need and plan next season.Attend Fashion Shows, and worldwide Exhibitions. Prepare proposals, franchising Agreement, contracts, budgeting, statement.Buyer for Echomode own Boutique Marketing communication for Eclat boutique. عرض أقل

Mindstorm Marketing
Sept 2011 - Dec 2012Marketing ManagerProject Manager for Club Inlb Guide. (a new Guide for Clubs,Pubs,Djs and Bands with a Music Cd for Lebanese Djs and a Discount Card)Responsible for graphics, quotations, Contacts, Marketing and Advertising, Point of Sales and distribution, Events Organizing … all guide procedure.

ABS Metals ( Antranik Baljian & Sons)
Jan 2013 - Apr 2015Marketing ManagerResponsible for Marketing activities and Products of the Company. Prepare Marketing Plan of each product and Advertising Materials as Catalogs, pamphlets, profiles. Coordinate with Sales Team for New Contacts, and New products plan and Materials. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.Work and prepare Graphics for Catalogs and advertising on Photoshop, Illustrator and In Design Work on Various Advertising and Marketing tools, such as Website, Social Media, Online Advertising, Magazines Ads, and coordinate with printing houses and Various suppliers. عرض أقل

INTERTECTRA
May 2015 - May 2020• Achieve targeted sales for products and brands by setting marketing strategy • Implement Marketing plan and strategy for the coming 3 years and Execution.• Work on products knowledge and set an advertising plan for each.• Work on Social media, Website, Catalogs, flyers, brochures, Events, Seminars • Set Marketing budget plan • Work on the awareness of the company identity with local and international branches and projects. • Ensure adherence to visual standards as per brands/company requirements in all outlets and showroom. • Increase footfall conversion into showroom through adequate offering and promotional and marketing tools• Build and maintain relationships with key personnel of licensees, suppliers, and clients etc.• Source new brands and present new ranges to commercial Manager to complete and complement existing brands mix.• Monitor slow sellers and take actions as necessary.• Plan promotional advertising as per seasonal calendar and brands products. • Establish direct contact with customers during store visits to gain feedback on brand performance.• Communicate issues to other departments and plan course of action• Ensure regular training is provided to team members• Prepare seasonal buy budget• Participate in setting sales targets for the brands• Analyze weekly and monthly various sales reports.• Undertake problem solving activities related to team members• Work on various graphics for all advertising materials and catalogs. عرض أقل
Sales & Marketing Team Leader
Dec 2016 - May 2020Marketing Team Leader
May 2015 - Dec 2016

Arzatcamping
May 2020 - nowOperation Manager. Handle Daily Operation. Sales & Marketing . Social Media . Activities and Events
Licenses & Certifications

Microsoft Office Specialist: Microsoft Office 2010 (MOS)
ALLC International House BeirutMay 2016
Languages
- frFrench
- enEnglish
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