Brittany Lu

Experience

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  Diamond Bar High School

  Jun 2019 - Jun 2023

  Advanced Performer - Singer & Dancer

  - Competed over multiple advanced show choir competitions. - Two 1st places (2023) - One 2nd place in advanced mixed Tier 1 (where the best show choir in the U.S. compete in 2023) - Two Best Showmanship (2023) - Two Best Musicianship (2023) - Three Best Choreography awards (2023) - Special judge’s nominations as “Best Group of Soloists” (2023) - Two 3rd Places (2022)- Choreography incorporated Hip Hop, Contemporary, Ballet, and Jazz dance styles with solo, duet partnering, and team performances. Show less

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  FIDM

  Aug 2020 - Jun 2023

  FIDM Fashion Club Treasurer

  - Advocated environmental change: transforming hangover thrift store pieces into outfits through fashion illustration & design, sewing, dyeing, and styling.- Directed a Charity Fashion Show to showcase recycled fashion, raising $1k+ for charities.- Delegated roles for smooth show operation, while provided growth opportunities for team members.- Negotiated partnerships with Lens Club, the school newspaper, and yearbook. - Empowered peers to build connections, confidence, and artistic skills through self-expression in sustainable fashion.- Photoshoots for models, pose director; lighting & stagecraft director. Show less

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  Self-employed

  May 2021 - Sept 2024

  Private Tutor: Liberal Arts + STEM

  - Spearheaded workshops to teach high school and college students Calculus I-III, Linear Algebra, AP Stats, AP Lit + Lang, AP Micro + Macroeconomics, and digital art.- Facilitated collaboration events with peers in UC Berkeley EECS, CMU, and MIT.

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  Duke University

  Jun 2021 - Jul 2021

  Data Analyst

  As a high school sophomore, I led and collaborated with four Duke college students to produce a novel service app during summer 2021. After determining the changing needs of the marketplace, I proposed programming a motivation-based game to improve time management through self-implemented opportunities on customer’s interests from the data lake. - Developed organizational skills in making decisions from investigating present big data in the media.- Programmed a new product as a “Shark Tank” style pitch through perusing and examining case studies that use big data.- Demonstrated creativity to determine the changing desires of the current society and the best marketing strategy for our product to meet those standards. Show less

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  University of Pennsylvania

  Jul 2021 - Aug 2021

  Marketing Specialist

  - Research assistant with the marketing professor at UPenn, Jonah Berger.- Generated a research paper on the prevalent economic inflations after reading his notable novel, “Contagious”. - Obtained data from minorities across the world. - Divulged how verbal communication and social transmission promote products to appear prevalent. - Discovered 6 marketing principles on consumer products, policy initiatives, and workplace rumors.

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  Kaggle

  May 2022 - Aug 2022

  Financial Data Analyst

  - Programmed machine learning to predict credit defaults for Banks of America on Kaggle—the largest AI platform under Google.- Leveraged industrial-scale data to build machine learning models, including training, validation, and testing datasets from time-series behavioral data and anonymous customer profile information. - Explored multiple techniques to create the most powerful models, from creating features to using data in a more proficient way. - Predicted the probability that customers will not repay their credit card balances in the future based on their monthly customer profiles. Show less

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  Airbnb

  May 2022 - Jul 2023

  Airbnb Co-host | Rental Manager

  - Organized financial transactions, price analysis, accounting, and maintained 5.0 star customer rating with feedback.- SWOT analysis, accouting, digital Marketing, networking, bilingual communication.- Cleaned & rent out rooms for guests, worked 20 hours+/week for maintenance.

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  Business Brilliance

  Jul 2023 - now

  - Consolidated existing Collegiate Chapters, including CAL, UCLA, USC, UCSD, and more, with over 2,200 registered student members interested in business and networking.- Administered growth strategies via LinkedIn to promote business and to establish new Collegiate Chapters.Featured Guests:- AJ Abdallat: CEO of Beyond Limits AI- Armen Vartanian: Managing Partner @ Oceanview Capital- Bill Phelps: CEO of Dave's Hot Chicken, Founder Wetzel's Pretzels, Founding Investor Blaze Pizza- David Segal: Founder of DavidsTea- Edna Ma: Founder of BareEase ft. on Sharktank- Erik Berg: CEO of Tyton ex Mantech- Greg Autry: CFO @ NASA nominated by President Trump, USC Professor- Karen Civil: Executive VP @ Young Money Entertainment by Lil Wayne Show less

  • Board Marketing Executive

    Sept 2024 - now

  • Director of Growth | Business Club (Acquired)

    Jul 2023 - Sept 2024
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  VTOL at Berkeley

  Jul 2023 - now

  Social Media Manager + Web Developer | Marketing Team

  UC Berkeley’s only undergraduate business and engineering club to build and fly human-carrying eVTOL aircrafts.- Spearheaded product design, user research, and brand strategy, optimizing website and marketing assets using UX/UI principles, scaling online presence to 44M+ views and securing 7 corporate sponsors.- Designed and implemented a data-driven content strategy that increased social engagement by 250% YoY.- Brand Development; Design (stickers, graphics, website, reels, merch, airtags, hoodies, bags, pitchdeck, one-pager); Photography and Film; Content Creation; Social Media Marketing. Show less

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  Business Club

  Sept 2023 - Sept 2024

  - Consolidated existing Collegiate Chapters, including CAL, UCLA, USC, UCSD, and more, with over 2,200 registered student members interested in business and networking.- Administered growth strategies via LinkedIn to promote business and to establish new Collegiate Chapters.Featured Guests:- AJ Abdallat: CEO of Beyond Limits AI- Armen Vartanian: Managing Partner @ Oceanview Capital- Bill Phelps: CEO of Dave's Hot Chicken, Founder Wetzel's Pretzels, Founding Investor Blaze Pizza- David Segal: Founder of DavidsTea- Edna Ma: Founder of BareEase ft. on Sharktank- Erik Berg: CEO of Tyton ex Mantech- Greg Autry: CFO @ NASA nominated by President Trump, USC Professor- Karen Civil: Executive VP @ Young Money Entertainment by Lil Wayne Show less

  • Director of Growth

    Jul 2024 - Sept 2024

  • Board Member

    Sept 2023 - Jul 2024
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  University of California, Berkeley

  Jan 2024 - May 2024

  Choreographer

  - Choreographed and performed a live solo contemporary dance piece on stage in Zellerbach at UC Berkeley, embracing the themes of belonging, breaking, and bridging to foster DEI values through dance.- Led duet choreography, delegated roles in a diverse college dance community.- Stagecraft and lighting director; music composer; backdrop designer.

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  Undergraduate Real Estate Club (UREC) - Berkeley

  Feb 2024 - Dec 2024

  - Conducted comprehensive market research and analysis on historical and current trends in the real estate industry to inform strategic decision-making. - Co-led a group of three to compile industry reports and analyze research on the financial investments in the real estate market during an internal project for a VC client.- Conducted research and presented team findings, implications on house hacking strategies, and recommendations.- Selected through a highly competitive process (9.2% acceptance rate), designed for forward-thinking undergraduates captivated by financial investment in real estate markets.

  • Market Analyst

    Feb 2024 - Dec 2024

  • Real Estate Investing DeCal

    Feb 2024 - May 2024
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  University of California, Berkeley

  Aug 2024 - now

  - Led branding and digital engagement strategy for a 770+ resident community, optimizing a $10K annual budget.- Collaborated with the BHA executive team to enhance user engagement through UX improvements, social media, and campus activations.- Directed Blackwell's social media team as a strategy consultant. - Tutor Multivariable Calculus, Linear Algebra/Differential Equations, Statistics, R, Probability, Precalculus, and Calculus to UC Berkeley students (Math 32,1AB, 16AB, 53/54, Stat 2/20).- Selected as 1 of 57 UC Berkeley SLC Math/Stats tutors, delivering high-impact academic support to 10,000+ undergraduates annually.

  • VP of Marketing @ Blackwell Hall

    Sept 2024 - now

  • Math/Stats Academic Tutor @ Student Learning Center (SLC)

    Aug 2024 - now
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  Higher Education Opportunity Program Professional Organization

  Sept 2024 - Dec 2024

  Mentor @ Berkeley STEM Educational Opportunity Program

  - Selected as the only sophomore undergraduate among 20 upperclassmen and graduates, recognized for contributing impressive mentoring approaches to UC Berkeley students.

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  KOSMOS @ Cal

  Sept 2024 - Dec 2024

  Dancer + Cover Leader

  - Co-lead groups to clean choreography, blocking, music editing, and scenery filming for UC Berkeley dance team performances.

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  ARcana3D

  Dec 2024 - now

  Extended Reality (XR) Growth Marketing Intern

  ARcana3D is a VR | AR | XR Developer, offering scene simulation, technical training, medical education, and VR/AR Solutions.