Daniel Gordon

Experience

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  Birmingham and Solihull TEC

  Jan 1990 - Jan 1997

  Events Management, PR Officer and Print Buyer • Further Education Lecturer, delivering and assessing BTEC Level 3 vocational courses teaching, Marketing, Digital Marketing, Business and Economics courses.• Responsibilities include developing materials and creating schemes of work.• Providing engaging lessons to suit learners to address all preferred learning styles.

  • Marketing Officer

    Jan 1990 - Jan 1997

  • Marketing Officer

    Jan 1990 - Jan 1997
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  Business Link

  Jan 1998 - Jan 2000

  Marketing and Events Co-ordinator

  Managing a team with responsibility for ensuring tight budgetary controls.Liaising with internal clients and external agencies to develop publicity collateral. Building and developing strategic partnerships with the public and private sector.Raising sponsorship revenue from local business.

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  Chartered Institute of Management Accountants

  Jan 2001 - May 2005

  Market Development Manager

  •Relationship management across a diverse audience including educational bodies, universities, colleges, employers and recruitment consultants.•Development and implementation of regional marketing plans to meet organisational objectives (territory covered West and East Midlands South West and Wales).•Liaison with CIMA Business Development Managers in support of training quality partners graduate recruitment programmes.•Delivering presentations at universities to undergraduate students to groups of up to 250. •Organisation of attendance and staffing at fairs, exhibitions and conferences.•Training and support for new staff to the Market Development Executive role.•Organising and delivering training and co-ordination of workshops for CIMA staff to ensure they are competent representing CIMA at exhibitions and careers fairs.•Communication with recruitment consultants to ensure they are familiar with the CIMA qualification. Show less

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  Birmingham Chamber of Commerce

  Apr 2001 - Dec 2001

  Marketing Executive

  •Responsible for brand development and implementation across Birmingham Chamber and Business Link Birmingham and Solihull.•Providing specialist-marketing services to all Chamber and Business Link departments and external clients.•Represent organisation at regional marketing managers meeting where we discuss related marketing issues and share good practice.

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  CIMA

  Jun 2005 - Oct 2009

  Business Relationship Manager

  •Developing business relationships with FTSE 100 and 750 employers such as BAE Systems, INTEL, Rolls-Royce, to increase student registrations and revenue and influence their recruitment strategies.•Developing and influencing recruitment strategies with employers e.g. Shop Direct Group, the NHS, thereby deriving income, building relationships and increasing CIMA’s student numbers.•Managing and indentifying new opportunities for student growth with universities and employers in my region. •Engage with employers regionally and globally, delivering a programme of support to students and members.•Maximise all opportunities to increase business and revenue to CIMA, by continually promoting awareness of the qualification and by also identifying opportunities to sell training products, such as CIMA’s e-learning.•Facilitate links with national and regional organisations that can influence CIMA employers, e.g. tuition providers, trade associations, Business Link, Go Wales.•Work with key universities within the region to promote CIMA, including delivery of lecture events, attendance at careers fairs and collaboration with key employers for maximum impact.•Managing employers to the different levels of accreditation, for both student training and continual professional development, and their subsequent monitoring.•Collaborative working across all the CIMA departments and regions to ensure knowledge is shared and a network of employer support can be delivered. Show less

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  Walmley CC

  Jan 2007 - Jan 2011

  Youth Manager

  Coached and managed an under 14 youth cricket team.Provided PR for local media.Presented awards at the end of year youth cricket awards

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  DG Marketing Source

  Nov 2010 - now

  Marketing Consultant

  DG Marketing Source are a partnership of Chartered Marketers, based in the midlands, experienced at winning business and increasing your revenue. We offer bespoke outsourced integrated marketing campaigns, managing strategic and tactical plans and implementing profitable marketing initiatives to clients in business-to-business. We have experience in FMCG, IT sector, Professional Services and the Charity sector. DG Marketing Source are able to tailor make any activity to your budget. This ensures your marketing activities are delivering sales and profit for you and adding value to your customers and maximising your return on investment. We work with a range of organisations from start ups to established business on a project basis or a contractual retainer. Show less

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  BMet

  Sept 2012 - Jul 2013

  Marketing,Business and Economics Lecturer

  Lecturer in post 16 education, experienced in delivering engaging lessons to students and adults and facilitating learning to students from all learning styles. Specialisms include, marketing , business and economics.

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  Solihull College & University Centre

  Jan 2013 - Mar 2013

  CIM Marketing Lecturer

  A visiting lecturer at Solihull College, delivering level 6 on the CIM Professional Diploma in Marketing at one of the most innovative colleges in the Midlands to learners. Developing schemes of work for the course and running case study workshops to maximise examination success.

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  Professional Academy

  Jun 2013 - Nov 2021

  Course Director

  Cambridge Professional AcademyFreelance LecturerKey Responsibilities:• Delivering workshops for a range of CIM marketing modules• Writing course study guides for students on the Integrated Communications Module• Providing written and verbal feedback to student assignment on CIM modules up-to level 6

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  Coventry University

  Nov 2014 - Nov 2021

  Associate Sales Marketing and PR Lecturer at Coventry University

  • Delivering teaching to first and second year degree undergraduate students on the Sales and Marketing and Public Relations course, BA (Hons) on the Department of Business and Law.• PGCEAHE qualified tutor from Coventry University.• Successful delivery of ISM (Institute of Sales Management) mapped modules in stages one and two: The Sales and Marketing Context, The Sales and Marketing Environment, Relationship Based Selling and Key Account Management.• Experienced facilitator, working with marketing industry professionals. Show less

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  CIM | The Chartered Institute of Marketing

  Jun 2015 - Dec 2016

  Examiner in Digital Marketing and Integrated Communications

  Examining examination scripts for Digital Marketing and Integrated Communications

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  The JGA Group

  Sept 2019 - now

  Associate
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  The University of Law

  Feb 2022 - now

  Visiting Lecturer in Marketing