Jennifer Kovitz, MPP

Experience

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  OHSU

  Oct 2006 - Jul 2007

  Cardiothoracic Surgery Residency Coordinator
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  Tara Books

  Aug 2007 - Feb 2014

  • North American Publicity and Marketing Manager

    May 2008 - Feb 2014

  • Publicity & Marketing Associate

    Aug 2007 - May 2008
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  Starbucks

  Jul 2008 - Jul 2009

  Editor and Desktop Publisher, Design Team, Global Learning
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  45th Parallel Communications

  Sept 2008 - Jul 2014

  Executive Director and Founder

  Founded and led a public relations, earned media, and marketing agency for prestigious, international independent book publishers; managed a staff of three; executed more than 100 robust campaigns annually for six years. Clients focused on children’s, LGBTQIA+, BIPOC, visual art, photography, and literary publications

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  Catapult

  Jul 2014 - Aug 2016

  Promoted to assume additional strategic planning and leadership responsibilities in addition to leading all publicity and marketing efforts. Employee #2 at publishing start-up; generated exceptional, positive, earned media coverage and sales for company, books, events, and staff to help this start-up become one of the most critically acclaimed independent presses in the United States.

  • Associate Publisher, Director of Marketing & Publicity

    Nov 2015 - Aug 2016

  • Director of Marketing and Publicity

    Jul 2014 - Nov 2015
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  Catapult Publishing Group

  Sept 2016 - Jan 2020

  - Oversaw all marketing, social media, events (industry and public-facing), strategic partnerships, sales, and distribution for one of the largest and most critically acclaimed independent book publishers in the United States- Senior executive; led 8-person team including two remote direct reports; collaborated daily with remote colleagues across three time zones and six offices, as well as with sales/distribution staff in the US, Canada, and the UK- Performed twice-annual employee reviews; hired and promoted staff; successfully advocated for company-wide D, E, & I training- Co-led crisis communications team; provided media coaching for staff, board members, CEO, and authors- Responsible for stewarding three unique, multi-million dollar publishing brands- Executed 120 unique marketing campaigns per year, as well as dozens of annual strategic, business-wide initiatives- Oversaw all organic/paid social media and digital marketing, including robust and ongoing analytical assessments and reporting- Initiated, prioritized, executed, and measured projects ranging from internal team-wide (42 people) workflow improvements to industry-transforming innovations to original video content; wrote and edited websites, media kits, reading group guides, email newsletters, catalogs, influencer communications, and many other types of original, marketing-focused content Show less

  • Vice President, Sales & Marketing, Associate Publisher

    May 2018 - Jan 2020

  • Associate Publisher and Director of Marketing

    Sept 2016 - May 2018
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  Central Oregon Community College

  Jun 2020 - Jun 2024

  Director of Marketing And Public Relations

  - Provide senior-level planning, management, and evaluation of strategic marketing, communications, public relations, advancement, and media relations activities- Develop, oversee, and measure college’s multi-platform enrollment marketing efforts, juggling digital and legacy modalities to reach broad and diverse target audiences- Serve as college’s Public Information Officer (PIO) to coordinate with Crook, Deschutes, and Jefferson County officials, law enforcement, and first responders - Provide senior-level communications counsel and training to the President, Board of Directors, faculty, and staff- Advise, guide, and deploy crisis communications during college emergencies or other instances where the timely dissemination of critical information is required- Serve as college’s legislative affairs coordinator for local, state, and federal advocacy efforts and priorities- Own and oversee college's website, including forthcoming complete redesign of information architecture, UX/UI, and content strategy- Supervise a team of six (four full-time, two part-time)- Develop and manage department budgets- Serve on both internal and external cross-functional workgroups to address various college/regional needs- COVID-19 pandemic-era responsibilities (~2.5 years): co-led college’s vaccination and testing policy committees and actions; served on reopening task force; coordinated bilingual on-campus vaccination clinics with county public health departments; wrote all college internal and external communications and policies, including senior leadership communications Show less

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  Hayden Homes

  Jul 2024 - now

  Community Engagement and Government Affairs Manager