Aditya Kelkar

Experience

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  EasyNow

  Feb 2020 - May 2020

  Social Media Marketing Intern

  Responsible for creating content for social media platforms,adhering to content calendars, optimizing content, and assessing userresponse to the content posted.

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  Symbiosis Institute of International Business

  Jun 2020 - May 2022

  Member - PR & Media

  Branding through the execution of social media campaigns on the official handles of SIIB, creating content, and managing online forums and newsletters.Conducting Pan India events like ‘Crack-It with SIIB’- flagship event, B-school conclaves, admission process, webinars, and work in close liaison with the aspirants, peers, and SIIB

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  CoHo.in

  Oct 2020 - Apr 2021

  Sales And Marketing Intern

  ● Launched PPC advertisements about real-estate properties on multiple websites and created listings with appropriate strategies to target potential buyers ● Examined user responses and converted those potential leads into customers ● Addressed and followed up with prospective customers through phone calls and email marketing to develop business ● Increased the number of customers visiting properties due to attractive and strategic advertisements ● Examined the current market research and competitor analysis to come up with strategies to market the rental place Show less

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  Sports365

  May 2021 - Jul 2021

  Sales And Marketing Intern

  ● Developed and executed Omni channel marketing strategies to drive sales ● Determined potential customers through extensive data research to boost new market development and drive sales in the region of Tamil Nadu ● Assisted in Social media branding (Facebook & Instagram) to increase brand awareness and connect with reference markets to generate leads and create relationships with contractors ● Coordinated with creative & content team on idea generation, branding, website traffic improvement, and go-to-market plans Show less

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  ZOROZ

  Jun 2021 - Aug 2021

  Digital Marketing Intern
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  Magneto IT Solutions LLC

  Jun 2021 - Dec 2021

  Digital Marketing Intern

  Surveyed to contribute to the SEO and SMO of the organization's website, as well as created content based on keywords and search queries to improve Google rankings and website metrics● Conducted keywords research for client sites and articles to improve domain authority by more than 50% and click-through rates of their websites using backlink outreach● Executed content marketing & on-page / off-page SEO to increase website rankings in Google search results ● Assisted marketing coordinators and graphic designers with website copywriting Show less

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  Infosys

  Apr 2022 - Apr 2023

  Associate Consultant

  Solution Analyst for INTEL• Handled application development and supported six cross-functional business applications as part of the KTBR team for theIntel Technology learning and development project• Employed a customer-centric approach to problem-solving, leveraging requirements analysis and collaborating with thetechnical architect team to design and conceptualize innovative solutions, prioritizing customer service and satisfaction.• Spearheaded the team in conducting status calls, efficiently categorizing tickets, and managing all communication channels,including client discussions and management escalations, showcasing exceptional leadership abilities• Expertise in ServiceNow application based on ITIL framework for service management used by Intel Corporation• Successfully enhanced existing processes, resulting in a remarkable 140% increase in the resolution of tickets within threemonths at L1 and L2 levels, by meeting or surpassing Service Level Agreements (SLAs), and exemplifying strong project management capabilities Show less

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  MoreProductive Club

  Apr 2023 - Sept 2023

  Freelance

  • Conducted market research and competitive analysis to identify market trends, consumer insights, and opportunities for brand differentiation, leading to the development of targeted marketing strategies. • Oversaw the development and execution of creative assets, including brand identity, advertising materials, packaging, and website on WordPress CMS, Website Copywriting, maintaining brand integrity and delivering impactful visual and messaging consistency. • Developed and implemented comprehensive brand strategies to enhance brand visibility, market positioning, and customer engagement Show less

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  Adityakelkar.com

  Apr 2023 - Jul 2023

  Freelance Marketing

  Website DevelopmentLanding page designCopywritingMarketing strategySocial Media Marketing

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  Madi International

  Jun 2023 - now

  Corporate Brand & Marketing Executive

  • Successfully led the brand-building efforts for two luxury skincare brands- Thalgo and Skeyndor, across the GCC region, encompassing the UAE, Saudi Arabia, Oman, Bahrain, and Qatar• Supervised a team of 30 people, overseeing Sales, Marketing, social media, and Education to maintain consistent brand communication for various marketing campaigns and product launches across all countries• Executed marketing campaigns across B2B, B2C, online marketplaces (e.g., Ounass, Namshi), D2C, pharmacy stores, and wholesale, streamlining brand communication across CRM touchpoints to enhance awareness and generate revenue• Led new product development projects for two skin & body devices, encompassing all aspects of market research, testing, development, and commercialization, which significantly enhanced the brand's value in the market• Conducted market research and data analysis to understand the diverse target groups in the GCC, including both locals and expatriates, to communicate the brand positioning in both markets effectively• Defined and achieved the brand's sell-in and sell-out targets by country, trade channel, customer, and SKU with a combined annual revenue of 10 million AED in 2023, showcasing a steady yearly growth rate of 23%• Oversaw all aspects of brand communications and negotiations with international and local suppliers to secure favorable terms and pricing, enabling the brand to maintain healthy margins of 70-80% despite YOY price increases• Executed liquidation strategies through sales promotions and e-commerce campaigns, reducing excess stock and non-moving items by 60%. Prevented stock-outs by analyzing monthly sales per SKU and maintaining an average safety stock of 4 months• Implemented Sales promotions and lower opening order slabs, which helped the Sales team for more orders as well as target new accounts, resulting in 70% more new doors in 2024 Show less