Karan Anand

Experience

• 

  AICAR Business School

  Jan 2006 - Jan 2008

  Student
• 

  Interactive Avenues

  Apr 2008 - Mar 2018

  Strategic Planning : Plan, develop and execute the digital marketing strategy and roadmap for clients, ensuring the marketing strategy is followed through all customer facing touch points on digital. Strategic Planning : Plan, develop and execute the digital marketing strategy and roadmap for clients, ensuring the marketing strategy is followed through all customer facing touch points on digital. Mobile: Providing mobile media expertise and technical methodology to help brands acquire, engage and interact with consumers on mobile devices.

  • Vice President Strategy

    Apr 2016 - Mar 2018

  • Associate Vice President - Strategy

    Apr 2015 - Mar 2016

  • Director - Digital Strategic Planning & Mobile

    Apr 2013 - Mar 2015

  • Group Head - Media Planning & Buying

    Apr 2008 - Mar 2013
• 

  Mediabrands

  Apr 2018 - now

  Senior Vice President - Strategy

  Data Strategy: Developed and created data strategies to harness the power of information for driving business decisions and growth.Full Funnel Marketing: Developed end-to-end marketing strategies, from awareness to conversion, resulting in increased brand visibility and improved ROI.Audience Strategy & Segmentation: Collaborated and coordinated with cross-functional teams to identify target audiences and create tailored segmentation approaches for precise targeting.Personalization at Scale: Improved and increased customer engagement by implementing personalized marketing initiatives on a larger scale, enhancing brand loyalty.Measurement Frameworks: Strategized and developed measurement frameworks to track and assess campaign performance, allowing for data-driven adjustments and improvements. Show less

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  IPG Mediabrands

  -

  Senior Vice President - Strategy