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Dzeina Steinberga

Dzeina Steinberga

Freelance Journalist

Followers of Dzeina Steinberga1000 followers
location of Dzeina SteinbergaLatvia

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  • Timeline

  • About me

    Communication Professional

  • Education

    • Latvijas Universitate

      2000 - 2010
      BA Social sciences A

      University of Latvia, BABA degree of Social sciences, Communication science. BA thesis - "Corporate Media and Journalists Accountability: Aspects of Self-Regulation", ECTS level - A.

    • Latvijas Universitate

      2010 - 2012
      Mg. sc. soc. Social sciences A

      MA degree of Social sciences, Communication science. MA thesis - "Media responsibility and accountability: situation analysis in Latvia", ECTS level - A.Academic conference "National identity: Public Sphere and Communication" at University of Latvia, 14.02.2011. Conference paper: "Identity and Corporate Media and Journalists Accountability".The World Scientists' Congress of Latvian Scientists at University of Latvia, 25.10.2011. Congress paper: "Media Responsibility and… Show more MA degree of Social sciences, Communication science. MA thesis - "Media responsibility and accountability: situation analysis in Latvia", ECTS level - A.Academic conference "National identity: Public Sphere and Communication" at University of Latvia, 14.02.2011. Conference paper: "Identity and Corporate Media and Journalists Accountability".The World Scientists' Congress of Latvian Scientists at University of Latvia, 25.10.2011. Congress paper: "Media Responsibility and Accountability: The Aspects of National an Professional Identity".Publications:Tamulevica, Dz. (2011). "Media Responsibility and Accountability: The Aspects of National and Professional Identity". In: Brikše, I.. National Identity and Communication: Collection of Reports from The World Scientists' Congress of Latvian Scientists. Rīga: LU SPPI Show less

    • Biznesa augstskola Turība

      2023 - 2023
      Interest course Project Management

      Activities and Societies: Integrated Project Management AGILE, SCRUM, KANBAN, LEAN

  • Experience

    • Freelance Journalist

      Jul 2003 - Oct 2021
      Freelance Journalist

      Business, Banking, EU journalism, Foreign Affairs, Entertainment.Entertainment and business, lifestyle and analysis. Publications in lifestyle magazines "Klubs" and "Deko", business & economic magazine "Kapitāls".

    • Myself

      Jul 2003 - Oct 2021
      Freelance translator and copywriter

      Cooperation with leading advertising and PR agencies in Latvia as copywriter, translator and author of creative ideas. Cooperation with foreign enterprises – translator and copywriter (language pairs ENG-LV, RU-LV). Freelance translator for publishing house “Jāņa Rozes apgāds” (ENG – LV, Few cooking books, including "Veģetārā pavārgrāmata" (ISBN10: 9984231984, ISBN13: 9789984231983), "Gardēža pavārgrāmata" (ISBN10: 9984231828, ISBN13: 9789984231822) were translated). Content provision for tourism portal “Live Riga”. Also as a hobby - sci-fi and fantasy writing. Show less

    • TBWA\Latvia

      Jan 2005 - Oct 2005
      Copywriter

      Copywriter.

    • SK Latvia

      Oct 2005 - Nov 2007
      Editor

      2 lifestyle magazines, Next Sport and Next Home were launched.

    • Diena

      Nov 2007 - Feb 2013
      Journalist/ Editor

      Journalist/ Editor. In the very beginning – popular culture, music and entertainment. Afterwards - business, banking, EU and foreign affairs, economy. Journalist and editor. Also a number of publications in lifestyle magazines of publishing house "Dienas Žurnāli" - "SestDiena", "Leģendas" and "Dienas Ēdieni”.

    • University of Latvia

      Feb 2013 - Aug 2013
      Consultant

      Working with students - course work and creative papers, lectures on practical journalism. Participation in an international study of the Latvian regional media.

    • European Commission Representation in Latvia

      Sept 2013 - Apr 2014
      Press relations

      Liaising and cooperation with Latvian and foreign media; organizing media representatives' visits, seminars and conference; social media; media reports, etc.

    • Valsts kanceleja

      Apr 2014 - Nov 2014
      Press Secretary to the Prime Minister

      Developing the government's communication and strategy; liaising and co-operation with Latvian and foreign media; preparing proposals and abstracts for the Prime Minister addresses, greetings and other public speaking events; carry out the necessary information and data compilation and analysis for forming the Prime Minister's point of view and political decisions, etc.

    • Positivus Music

      Apr 2015 - Jul 2015
      Public Relations

      Public Relations specialist. Fixed-term employee on specific purpose contract. PR for Positivus festival, managing website texts, organising events, communication with media, press relations including press releases.

    • Publicis Groupe

      Aug 2015 - Jan 2017
      Copywriter

      Copywriter. Creating ideas, searching for best solutions, challenging conventional. Master of any kinds of text. Wizard of finding new angles. Responsibilities – development of advertising ideas and concepts, copywriting. Ad adaptations. Development and translation of product descriptions and manuals. Text editing and proof-reading.

    • PRFCT

      Jan 2017 - Oct 2021
      Communication Specialist

      Communication specialist. Responsibilities – provision of public relations services, development of strategies and visions, creation of corporate content. Development of advertising concepts and ideas, creation of advertising and other texts. Advertising adaptations. Development and translation of product descriptions and manuals. Text editing and proofreading. Translation. SEO text development.

    • TBWA\Latvia

      May 2018 - Oct 2018
      Senior Copywriter

      Author of texts and creative concepts. Development of advertising campaign ideas and content.

    • MRS grupa

      Oct 2018 - Aug 2023

      Creative director, media relations specialist. Responsibilities – providing public relations services, building and maintaining media relations, developing strategies and visions. Development and implementation of content and concepts, both written and audiovisual. Working with clients from IT, telecommunications, finance and other significant industries. Media monitoring and publicity analysis. Event planning.Media training.

      • Creative Director & Communication Specialist

        Oct 2021 - Aug 2023

      • Account Director & Communication Consultant

        Oct 2018 - Oct 2021

    • Public Utilities Commission of Latvia (Sabiedrisko pakalpojumu regulēšanas komisija)

      Sept 2023 - now
      Head of Public Relations

  • Licenses & Certifications

    • Integrated Project Management

      Biznesa augstskola Turība
      Sept 2023

    • 22nd ERRA Summer School: Introduction to Energy Regulation

      Energy Regulators Regional Association (ERRA)
      Jul 2024

    • Mākslīgā intelekta metodes ikdienas darbam un kreativitātei

      Valsts administracijas skola/Latvian School of Public Administration
      Feb 2024

    • Trainer

      Council of European Energy Regulators (CEER)
      May 2025

    • KPI (galveno snieguma rādītāju) definēšana publiskajā pārvaldē

      Valsts administracijas skola/Latvian School of Public Administration
      Dec 2024

    • Interešu konflikta novēršana - padziļinātais kurss

      Valsts administracijas skola/Latvian School of Public Administration
      Sept 2023

  • Honors & Awards

    • Awarded to Dzeina Steinberga
      “Children's Youth and Parent's Jury 2021” - 1st place in category 15+ Latvijas Nacionālā Bibliotēka Feb 2021 The “Children’s, Youth and Parents’ Jury” is a nationwide reading promotion programme coordinated by the National Library of Latvia. Its aim is to encourage children, young people and families to read contemporary literature and share their opinions. Participants read a curated list of books each year and vote for their favourites. The programme strengthens reading habits, supports Latvian authors, and fosters meaningful discussions about literature within families and schools.
    • Awarded to Dzeina Steinberga
      Fantasy and sci-fi stories contest Sapņu laiks III/ Dream Time III: Gold Zvaigzne ABC Dec 2016 Fiction. Story in fantasy genre Ņinas objektīvs/ The Objective of Nina won gold in sci-fi and fantasy story contest "Dream Time III", organized by publishing house "Zvaigzne ABC".
    • Awarded to Dzeina Steinberga
      Balticbest 2016 PR: Bronze - Aug 2016 To build PURINA brand awareness as a socially responsible, social campaign idea “The Blanked bus” was offered. Idea – simplify donation process and go to pick up donations instead of waiting them to arrive. Why blankets? Shelters get lot of donations of money and food, but there is constant lack of wastepaper and blankets in wintertime. Why regionally? There are more than 10 000 abandoned dogs and cats in 28 registered animal shelters in Latvia. Well known and supported only 4. Regional… Show more To build PURINA brand awareness as a socially responsible, social campaign idea “The Blanked bus” was offered. Idea – simplify donation process and go to pick up donations instead of waiting them to arrive. Why blankets? Shelters get lot of donations of money and food, but there is constant lack of wastepaper and blankets in wintertime. Why regionally? There are more than 10 000 abandoned dogs and cats in 28 registered animal shelters in Latvia. Well known and supported only 4. Regional shelters are forgotten. Hours spent on phone, 23 municipalities agreed to allow bus stop on main squares and shopping mall parkings. Information sent to all national schools and regional media, awareness pushed up by national celebrity involvement, TV interview and social media activities. Outstanding results: 23 cities, massive publicity and 16 shelter stocks fulfilled for winter. Show less
    • Awarded to Dzeina Steinberga
      Baltic PR Awards 2016 Social Campaigns: Bronze Baltic PR Awards 2016 Feb 2016 #SEGUBUSS [the blanket bus] - client: Nestle Baltics/ PURINAThe blanket bus idea is to pick up donations instead of waiting them to arrive. Why blankets? Shelters get donations of money and food, but there is constant lack of blankets in wintertime. Why regionally? Regional shelters are forgotten. Hours spent on phone, 23 municipalities agreed to allow bus stop on main squares. Information sent to all national schools. Outstanding results: massive publicity and 16 shelter stocks… Show more #SEGUBUSS [the blanket bus] - client: Nestle Baltics/ PURINAThe blanket bus idea is to pick up donations instead of waiting them to arrive. Why blankets? Shelters get donations of money and food, but there is constant lack of blankets in wintertime. Why regionally? Regional shelters are forgotten. Hours spent on phone, 23 municipalities agreed to allow bus stop on main squares. Information sent to all national schools. Outstanding results: massive publicity and 16 shelter stocks fulfilled for winter. Show less
    • Awarded to Dzeina Steinberga
      Fantasy and sci-fi stories contest Sapņu laiks II/Dream Time II: Bronze Zvaigzne ABC May 2014 Fiction. Debut story in fiction genre Zilie jūras vērši/ Blue Oxen of the sea were among the award-winning stories in sci-fi and fantasy story contest "Dream Time II", organized by publishing house "Zvaigzne ABC". It was released in January 2015 in the story collection Zilie jūras vērši/ Blue Oxen of the sea.
    • Awarded to Dzeina Steinberga
      Golden Hammer 2016 Social PR: Silver Golden Hammer #SEGUBUSS [the blanket bus] - client: Nestle Baltics/ PURINAThe blanket bus idea is to pick up donations instead of waiting them to arrive. Why blankets? Shelters get donations of money and food, but there is constant lack of blankets in wintertime. Why regionally? Regional shelters are forgotten. Hours spent on phone, 23 municipalities agreed to allow bus stop on main squares. Information sent to all national schools. Outstanding results: massive publicity and 16 shelter stocks… Show more #SEGUBUSS [the blanket bus] - client: Nestle Baltics/ PURINAThe blanket bus idea is to pick up donations instead of waiting them to arrive. Why blankets? Shelters get donations of money and food, but there is constant lack of blankets in wintertime. Why regionally? Regional shelters are forgotten. Hours spent on phone, 23 municipalities agreed to allow bus stop on main squares. Information sent to all national schools. Outstanding results: massive publicity and 16 shelter stocks fulfilled for winter. Show less

  • Volunteer Experience

    • Member

      Issued by LASAP/ Latvijas Asociācija sabiedrisko attiecību profesionāļiem on Feb 2024
      LASAP/ Latvijas Asociācija sabiedrisko attiecību profesionāļiemAssociated with Dzeina Steinberga

    • PR consultant

      Issued by Resource centre for women "Marta" on Nov 2014
      Resource centre for women "Marta"Associated with Dzeina Steinberga

    • PR consultant

      Issued by Folk/ Pagan/ Metal Open Air Festival ZOBENS UN LEMESS on Jan 2015
      Folk/ Pagan/ Metal Open Air Festival ZOBENS UN LEMESSAssociated with Dzeina Steinberga