Alex Roth, MS, CAE

Experience

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  Medstar Television

  May 2009 - Apr 2010

  Production Assistant

  - Production Assistant for Forensic Files, a critically acclaimed, award winning TV series airing in 142 countries.- Worked closely with producers, director, and director of photographywith filming, lighting, and managing talent for internationally syndicated TV producer.- Assisted with set design, editing and post-production.- Responsible for researching and writing future episodes; managed large library of stock footage.

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  Protica Research

  May 2010 - Apr 2012

  Marketing Coordinator

  Manage marketing for Protica Research, a company that manufactures and markets nutrition products. Protica Research reached $50 million in sales in 2011.- Serve as one-person, in-house marketing department, reporting directly to the president of the company.RESPONSIBILITIES:- Write press releases- Write copy for product packaging and web descriptions- Initiated Internet marketing program including management of social media sites, writing blogs and newsletters focused on the use of protein for diet, exercise, weight loss, and health care.- Event Marketing including sponsorship of celebrity special events in Los Angeles. Interfaced with celebrities about company and product.- Expanded the company’s charitable giving program, including a donation of products to the trapped Chilean miners.- Managed CMS/CRM (Magento) and marketing software (Vocus)Writing samples: https://www.prweb.com/releases/nutrition/protein/prweb9222546.htmhttps://www.prweb.com/releases/protica/nutrition/prweb9146210.htmhttps://www.prweb.com/releases/protica/nutrition/prweb9112559.htmhttps://www.prweb.com/releases/protica/nutrition/prweb9397009.htm Show less

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  Next Generation Learning Challenges

  Jul 2012 - Jan 2014

  Marketing Coordinator

  • Manage marketing and PR efforts for a $65m K-12 and higher ed investment network, with support from the Bill & Melinda Gates Foundation. • Develop and execute email marketing strategy and social media presence. Help to create an active blogging community. Launch website redesign.• Create interactive and eye-catching digital and print campaigns. Contribute original blog posts.

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  EDUCAUSE

  Jul 2012 - Feb 2021

  • Develop and execute digital marketing strategy for the world’s premier higher ed IT association, including owned and paid social media campaigns, email marketing, and website design. • Serve on marketing leadership team. Define vision and set strategic priorities for department.• Advise president and executive team on social media and digital branding best practices.• Provide art direction for graphics, videos, and other collateral. Maintain SEO/PPC best practices.• Foster and develop relationships with media. Manage external PR consulting team.• Work cross-functionally with internal partners to oversee owned, earned, and paid communications. Show less • Contribute to association’s marketing strategy • Create interactive and eye-catching campaigns, with the goal of creating community, promoting content, and driving event registrations• Author original content and manage blog posts submitted by guest authors. Maintain blog schedule of 3-5 posts per week. • Write, design, and send monthly newsletters using email marketing software & maintain association database.• Design promotional print materials and branded swag using Adobe Creative Suite. Booth design and management for 8,000+ attendee conferences. • Use Google Analytics to track success of marketing campaigns and share recommendations with stakeholders. Show less

  • Digital Marketing Manager

    Jul 2020 - Feb 2021

  • Social Media Marketing Specialist

    Dec 2015 - Jul 2020

  • Marketing Coordinator

    Jul 2012 - Dec 2015
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  American Association of Clinical Endocrinology (AACE)

  Feb 2021 - now

  • Lead AACE’s marketing and communications activities and supervise marketing team members.• Lead the strategy, development, and execution of omni-channel marketing • Serve as brand steward and support the implementation of the AACE brand story.• Serve as leader and editor for both internal and external communications. • Track and assess community and member behavioral patterns to understand the needs and preferences to influence content development. • Lead the development of overall best-in-class eCommerce strategies and digital content management Show less • Marketing Team Lead, responsible for setting marketing strategy, managing and approving the budget, and representing marketing across the association.• Lead the strategy, development, and execution of omni-channel digital marketing to optimize acquisition, retention, win-back, segmentation, and personalization strategies. • Lead the development of paid digital campaigns (PPC, display, retargeting).• Manage and monitor paid and organic social media and email marketing.• Oversee the development, execution, and analysis of campaigns.• Manage data-driven testing and optimization procedures to continually improve the overall performance of digital marketing efforts.• Deliver reporting and insights on digital metrics including web traffic and conversions.• Maintain SEO best practices. • Lead PR and media relations. Show less

  • Director of Marketing and Communications

    Oct 2023 - now

  • Digital Marketing Manager

    Feb 2021 - Oct 2023