Karl Ibay

Experience

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  Rezonate

  Feb 2022 - May 2022

  Sales And Marketing Intern

  • Created social media content• Researched to optimize audience targeting and campaign objectives• Attended networking events and pursued sales leads to build client relationships

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  Mega Global Licensing Inc.

  May 2022 - Jun 2022

  Marketing Associate Intern

  • Obtained sponsorships and invited Filipino celebrities and influencers to Nylon Manila's flagship event, Big Bold and Brave Awards.• Managed Nylon Manila's Twitter account during the Big Bold and Brave Awards.

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  Shopee

  Aug 2022 - Dec 2022

  Marketing Intern

  • Fulfilled 200+ marketing requests for in-app vouchers, PR item shipments, and inventory with high satisfaction.• Improved marketing inventory storage and logging process to boost promotional campaign efficiency.• Oversaw tracking of Shopee livestream winners and addressed their concerns and complaints.

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  Kumu

  Jan 2023 - May 2023

  Strategy And Innovations Intern

  • Generated an Integrated Marketing Communication (IMC) plan for the launch of Ube, resulting in 500+ downloads and ranking Ube in the Top 50 Apps in the Entertainment Category on the App Store on the first day of release.• Contributed to developing a community for acquiring and retaining Ube users by facilitating user engagement and interaction.• Generated analytical reports for application enhancements, utilizing developer data and insights, customer feedback, and participating in app testing. Show less

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  FUJIFILM Corporation

  Jan 2023 - May 2023

  Marketing Intern

  • Developed a comprehensive marketing plan for the Fujifilm X-T5, resulting in increased brand visibility and product sales.• Formulated short-term, medium-term, and long-term strategies for the Fujifilm X-T5, aligning marketing efforts with the company's goals and objectives.• Conceptualized engaging content pillars for Fujifilm's social media pages, enhancing the brand's online presence and engagement with the audience.

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  Emma – The Sleep Company

  Apr 2023 - Jun 2024

  • Led consistent growth in influencer marketing revenue across Emma's Asian markets, encompassing China, Hong Kong, India, Japan, the Philippines, Singapore, South Korea, and Taiwan.• Supervised operational management to manage scouting, negotiating, and onboarding of suitable influencers for each campaign, and oversees content production for designated markets, products, and social media platforms.• Examined and interpreted influencer and content performance to optimize influencer selection, content creation, and campaign strategies across designated markets.• Achieved substantial revenue growth through strategic optimization in platform and product strategies achieving exceptional results by the end of 2023: - South Korea: 521% YoY revenue growth with a RoAS of 2.41. - Japan: 307% YoY revenue growth with a RoAS of 2.94. - Philippines: 116% YoY revenue growth with a RoAS of 4.53. - Taiwan: 69% YoY revenue growth with a RoAS of 6.91. - Hong Kong: 18% YoY revenue growth with a RoAS of 2.18. Show less

  • Junior Influencer Marketing Manager - APAC

    Oct 2023 - Jun 2024

  • Influencer Marketing Intern - APAC

    Apr 2023 - Sept 2023
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  Klook

  Jul 2023 - Oct 2023

  Global Content Intern

  • Created engaging written and visual content for Klook’s blog and social media platforms to enhance brand presence and engagement.• Assisted in content optimization through SEO and performance marketing strategies, aiming for high-quality traffic and conversions.• Supported central marketing team in conducting content experiments using various tools to boost blog traffic and click-through rates.

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  CASETiFY

  Aug 2024 - now

  Marketing Associate - SEA