
Jo Marini

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About me
Client Director at Initiative
Education

Kildare College
1989 - 1993
Experience

Starcom MediaVest Group
Jan 1999 - Aug 2011Client experience includes: Advertiser & Sunday Mail, Bickfords, Elders Rural Services, Department of Trade & Economic Development, Department of the Premier & Cabinet, SA Lotteries, SA Water, SA Health, Country Fire Service, Drug & Alcohol Services, Quit SAKey responsibilities include (but not limited to):Maintenance of key client relationships, including collaboration with creative agencies as requiredManagement & control of agency response to client briefs from end to endManaged a team of five planners & investors to service the SA Government Master Media Contract for 15 months March 2009 – July 2010 Show less Client experience includes: Stockland Residential Development, Kirra Tours, Great Southern Rail, Savings & Loans Credit UnionPart of a team of twelve key staff, responsible for implementation planning and media buying across all above the line mediaResponsibilities included (but not limited to):Develop and maintain positive partnerships and relationships with existing clients, creative agencies and media suppliersNegotiation of annual contracts and ad hoc rate deals as requiredMentoring and ongoing training of junior agency staff Show less Client experience includes: Australian Electoral Commission, Vocational Language Learning Centres, TAFE SA, Adelaide University, Office for the Commissioner of Public Employment, Harris ScarfeJob role included (but not limited to):Rate negotiation and media buying as part of a team of six staffFollow approved process and procedure for media buyingHigh attention to detail to minimise account queries and data entry errorsBook media to approved plan, in a timely manner and to budget Show less
Client Business Manager
Jan 2006 - Aug 2011Senior Communications Executive
Jan 2004 - Jan 2006Communications Executive
Jan 1999 - Jan 2004

Southern Cross Austereo
Aug 2011 - Feb 2012Agency Account ManagerManaged a portfolio of agency clients to deliver radio advertising solutions across Southern Cross Austereo's range of products.

MediaCom SA
Mar 2012 - Nov 2012Media Planner BuyerStrategy, planning & buying across a range of private sector clients from Travel and Leisure / Entertainment sectors.

Cummins&Partners
Nov 2012 - Nov 2017Media Director
Jun 2014 - Nov 2017Media & Strategy Manager
Nov 2012 - Jun 2014

KWP!
Nov 2017 - Sept 2021Media Director
Cara Inc
Oct 2021 - Dec 2021Customer Relationship Officer
Nov 2021 - Dec 2021Cutomer Relationship Assistant
Oct 2021 - Dec 2021

Mission Australia
Dec 2021 - Apr 2022Local Area CoordinatorHelping people to access the NDIS and connecting to community and mainstream supports across the Adelaide Hills.

Val Morgan
Apr 2022 - Apr 2023Advertising Sales Executive
Carat Australia
May 2023 - Dec 2023Group Investment Director
Neutrog Australia
Jan 2024 - Feb 2024Marketing Coordinator
Initiative
Apr 2024 - nowClient Director
Licenses & Certifications
- View certificate

MFA Digital Foundations Certificate I - Paid Digital, Display, SEM, Video, Social
Media Federation of AustraliaSept 2018 - View certificate

MFA Digital Foundations Certificate II - SEO, Content Marketing, Programmatic, Measurement that Matters
Media Federation of AustraliaSept 2018
Volunteer Experience
Junior Club Committee Member, 2016
Issued by Onkaparinga Valley Football Club on Nov 2015
Associated with Jo MariniSecretary, Junior Club
Issued by Onkaparinga Valley Football Club on Nov 2016
Associated with Jo MariniLevel 1 Sports Trainer
Issued by Onkaparinga Valley Football Club on Mar 2018
Associated with Jo Marini
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