Belete Wondimu

Experience

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  Commercial Nominees plc

  Nov 2003 - Sept 2005

  Marketing Officer
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  Jupiter Trading

  Sept 2005 - Sept 2006

  Sales Supervisor
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  Meta Abo Brewery

  Mar 2007 - Mar 2010

  1. Market Promotion expert 2. Sales Supervisor
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  Ambo Mineral Water S.C

  Jun 2011 - Feb 2014

  1. Addis Sales & Distribution Manager 2. Up Country Sales Manager

  Key Responsibilites• Manage Addis sales team to help achieve agreed business objective.• Monitor sales team performance, track performance gap & support the sales team to help achieve volume target.• Develop & follow up the implementation of MSOP for sales team. • Develop KPI for Picture of Success & follow up implementation.• Manage overall secondary distribution activity.• Develop proper RTM & monitor implementation & RTM profitability.• Manage healthy RPM rotation.• Develop & plan to build –up numeric distribution in each cluster.• Develop distributors, monitor distributor’s performance & propose solutions to resolve issues if there is any.• Carry out monthly distributor performance review session.• Plan & develop short term discount & incentive package for distributors to meet target.• Make regular trade visit, analyses findings, take advantage of an opportunity, build up good practice & take necessary corrective action for any execution gap. Major Achivment1.Achive 30% up country volume growth in 2011 & 2012.2. Achive up country monthly sales target reaptedly.3. Win volume growth & target achivment competition among the sales team to attend SAB Miller sales & marketing confress which was held at South Africa in 2012 & 2013.4. Promoted from up country sales manager to Addis sales & distribution manager in July 2013.5. 175% performance baed salary increament in two years. Show less

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  The HEINEKEN Company

  Feb 2014 - Mar 2015

  Key Accounts Manager

  Key Responsibilites• Account development.• Support, develop & build relationship to implement the commercial agenda with customers. • Key account sales target setting. • Develop the key account sales territory in line with the company's RTM strategy.• Key account sales tracking.• Managing the key account sales team.• Understand company's sales strategy priorities & cascade down to the sales team.• Ensure vertical & horizontal growth with the key account base.• Support the key account team to ensure breakthrough business performance with their account base.• Develop execution KPI for key account segment. • Lead, coach & supervise the key account team for Excellent Outlet Execution (EOE) among the key account base.• Monitor the key account sales team performance against KPI.• Represent the key account team at periodic sales meetings & present the key account team performance & activity report.• Performance & Activity reporting weekly & monthly. Major Achivment1. Increase the number of key account by 67%.2. Grow the key account sales by 55 %.3. Managed to increase the key account sales team call productivity by applying the effective customer call step.4. Managed to aware & enforcing EOE principle to the key account team. Show less

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  Heienken Ethiopia

  Apr 2015 - Jan 2017

  Distributor Development Manager

  After a year and two month stay at Heineken Ethiopia i have goten promotion to a new role of developing the company's distributors capacity and capability.In summary my major duty and responsibilities were; Lead, align, inspire and steward the distributors along New Route to Market strategies that ultimately lead to system-wide growth.•To develop the National RTM Plan both in short term and long term and lead processes to assess and develop the organization capability to deliver the RTM Plan.•Managing Interactions with distributors and their leadership team and influencing them to invest in man power capability, system and Infrastructure.•Ensure alignment with the distributors on integrated RTM model, Roadmap for RTM implementation and driving RTM execution•Develop consistent policies and processes across the territories that enable delivery of efficient national distribution systems•Develop distributor logistics capability in terms of infrastructure, processes and systems. •Define the distributor segmentation model and assess their capacity & capability to determine the tier.• Develope and implement distributors & their sales force incentive schem.• Develope and implement new way of working (presales).•To lead the implementation & transfer of best practices in RTM across Regions. Show less

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  Heineken Breweries Share Company

  Feb 2017 - Dec 2020

  Regional Route To Market Manager

  A transition from managing distributors development agenda to leading the Route to Market aspects of the business in Heineken Ethiopia. New challenge, new perspective.Key Responsibilities Lead the Route to Market work streams for Addis & Central business unit during all stages of the Route to Market transformation; exploration, brain storming, designing, piloting, implementation and evaluation Coordinate the RTM activities and adjust routes to meet customer needs, improve efficiencies, and analyze and resolve work problem by developing leading edge RTM programs and ensure appropriate controls and reporting are in place to meet statutory and company requirements.Lead Route to Market project intiatives at business unit & distributor level.Develope and come up with different RTM models and intiatives that could bring RTM optimazation and create efficency.Design and implement different trade terms for distributors. Show less

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  Aroma Coffee Roasting & Ground PLC

  Jan 2021 - May 2022

  Co-Founder, General Manager
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  Safaricom Telecommunications Ethiopia PLC

  Jun 2022 - now

  Regional Sales Manager