Paul Kendall

Experience

• 

  Greenlight Media Group

  Jan 2008 - Oct 2010

  President

  • Local advertising company that I organized where I developed business, worked with clients, and managed projects with the team.• Managed 4 employees and contracted workers• Marketing strategy, website creation, social media, and video production

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  Marketshare+ Inc.

  Oct 2010 - Apr 2012

  Account Manager - Digital Media Specialist

  • Day-to-day contact for the agency's clients• Created marketing/media plans• Bought advertising in 70+ national/international publications and websites• Built several websites for national/international companies

• 

  PHD, Inc.

  Apr 2012 - Jun 2022

  • Drove new product sales by engaging customers and developing product positioning and messaging.• Research global market segments to evaluate potential opportunities• Visited with customers onsite and online to learn their product requirements and experiences• Evaluated competitor products and offerings to discover open opportunities in the market• Developed customer feedback into new product ideas including the estimated market potential• Used research to define new product descriptions, target pricing, and sales forecasts• Built business cases for new products to validate profitability and presented to executive committee• Performed an annual review of full product portfolio and created a cross-functional task force to take necessary actions• Analyzed performance in sales, profitability, new product sales, and more using Excel, SQL, and PowerBI Show less • Rewrote all website content and optimized it for better SEO performance with Google which doubled the organic traffic in one year.• Created email automation rules and created more qualified leads to be sent through to salespeople.• Researched market segments to identify opportunities and create actionable prospect lists.• Forecasted all new market opportunities, comparing competitor offerings, features, and prices.• Predictive modeling for items such as corporate sales forecasting based on activity levels• Project Manager of successful CRM system implementation and trained roughly 90 users Show less

  • Market Research Manager (Marketing, Product Management)

    Oct 2018 - Jun 2022

  • Marketing Research Analyst, CRM Manager

    Apr 2012 - Sept 2018
• 

  Medical Solutions

  Jun 2022 - Oct 2023

  Director of Market Research

  • Developed and managed many surveys gauging customer preferences, customer experience and satisfaction, NPS, brand loyalty, Voice of Customer, and more using Qualtrics.• Moderated focus groups for the purpose of improving the experience of customers.• Created new client segmentation process based on customer behaviors, attitudes, and buying preferences.• Conducted Brand Health Tracking survey that compared customer feedback among all major competitors to that of company.• Developed competitive intelligence platform used to inform sales and marketing strategies.• Analyzed market landscape to develop insights related to trends, customers, competitors, market size, current performance, and market opportunities. Show less

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  Kendall Research and Marketing

  Nov 2023 - now

  Market Research and Marketing

  Offering independent market research and marketing consulting services to regional and national companies.

• 

  EPCO Products Inc.

  Oct 2024 - now

  E-Marketing Manager