Emma Perez

Experience

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  Unique Vacations, Inc - Worldwide representatives of Sandals & Beaches Resorts

  Jun 2008 - Aug 2011

  Copywriter and Advertising Coordinator

  • Development of all in-house copy projects.• Proofreading and editing advertisements.• Photo editing and design projects: Adobe Creative Suite.• Organizing in-house photoshoots for UVI Resorts (Sandals and Beaches).

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  Freelance

  Jan 2012 - Jun 2018

  Senior Copywriter and Content Strategist

  Corporate RebrandingDigital Content StrategyWebsite DevelopmentPrevious Work:• Direct mail campaigns for casino guests of Carnival Cruise Lines and affiliated Princess Cruise Lines and Holland America.• Content development for real estate and commercial developer websites• Packaging copy for iPAD, iphone and android phone accessories company• Creative development and branding for a non-profit organization Proyect-O 8.8.8.

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  Unique Vacations, Inc - Worldwide representatives of Sandals & Beaches Resorts

  Jun 2014 - Jun 2018

  Copy and Traffic Supervisor

  • Supervise a team of copywriters and graphic designers.• Traffic and coordinate all Creative Services projects.• Lead creative development, editing, and proofing of all copy.• Support Creative Director on special projects.• Provide creative direction to the copy team and assist with relaying feedback to the design team.• Develop effective messaging strategies brand-wide for Weddings, Sales, Marketing, Advertising, and Groups.• Compose engaging copy for editorials, ads, and collateral.• Took on ghost writing assignments, including B2B articles for LinkedIn, and trade and consumer letters.• Spearhead branding projects for product development at the resort level, including restaurant and retail concepts. Show less

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  Florida International University

  Jun 2018 - now

  Responsible for development and implementation of innovative strategies that build affinity and cultivate a positive culture of inclusivity for learners, employees, and the community.Lead engagement initiatives, special events, and activities for a hybrid team of over 200 employees.Work with Executive Leadership team to organize development opportunities and gather key insights for operational strategic planning.Develop and execute engagement opportunities that impact over 8,000 online learners globally.Manage complex projects from inception to execution with cross-functional internal teams and external stakeholders. Build and maintain relationships with community partners for meaningful collaborations that align with our mission, vision, and values. Show less

  • Adjunct Professor College of Communication, Architecture + The Arts

    Jan 2023 - now

  • Engagement Manager

    Dec 2022 - now

  • Senior Project Manager

    Jun 2018 - Dec 2022
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  Beta Gamma Sigma

  Apr 2020 - now

  Member

  Beta Gamma Sigma is The International Business Honor Society, recognizing and honoring top-performing students from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business (AACSB).