Frank Liu

Experience

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  XL Exhibit Production LLC

  Jul 2015 - Jul 2021

  VP-Operation (Tradeshow & Events)

  Conducts short- and long-term planning and management for events and sales.Develops and recommend the budget, marketing plans, and objectives and manages within those approved plans.Maintains or exceeds budgeted sales and profits in all event areas.Recommends, develops, and implements effective marketing plans for generating event revenues.Evaluates each piece of event business to ensure business can be properly serviced.Assembles creative and innovative event attractions based on internal capabilities or outsources to qualified vendors.Trains, supervises, and works with event staff, to solicit and book banquet and catering functions, as well as the planning, merchandising and execution of the functions.Leads event team to build long-term, value-based customer relationships that enable achievement of sales objectives.Administers all phases of the event department, including but not limited to sales, planning, marketing, servicing, and administrative procedures.Coaches and counsels employees to reflect company service standards and procedures. Show less

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  NXT Stage

  Nov 2024 - now

  Founding Member