Luis Hernan Avendano Moreno

Experience

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  DESTILACION MOTATAN C.A.

  Mar 1995 - Mar 2004

  Manager of Administration and Finance

  •Responsible for overseeing various aspects of financial management, including general accounting, taxation, billing, credit and collection activities, accounts payable, human resources, and product storage and delivery.•Accountable for the timely closure of accounts.•Created budgets and reports.•Successfully achieved goals within designated deadlines by planning, coordinating and monitoring administrative activities related to mandatory legal obligations, revenue and expense projection.•Conduced financial statement analysis, including calculation of key ratios such as debt-to-equity ratio and return on investment. Show less

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  INDUSTRIAS BRAVO & CIA S.A.

  Mar 2004 - Jul 2009

  Administration and Finance Manager,

  •In charge of general accounting, taxes, billing, credits and collections, accounts payable, human resources, storage and delivery of products.•Responsible of accounts closures.•Creation of budgets and reports.•Accomplishing the goals within the established dates, planning of mandatory-kind legal obligations, revenue and expenses projection by planning, coordinating and controlling administrative activities.•Performed financial statement analysis including calculations of key ratios such as debt to equity ratio and return investment. Show less

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  DESTILACION MOTATAN C.A.

  Aug 2009 - Jul 2015

  General Manager

  •Leading the strategic management team by directing and coordinating different areas to assure the profitability, continuity, and sustainability of the company by following the strategic guidance and legislations.•Leading the creation and application of a business plan by defining general policies of administration, management, and control of different areas of interest.•Provide sales statement reports to the board.

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  Liga C.A.

  Feb 2010 - Jun 2015

  Director

  •Implemented strategic initiatives that increased distribution and selling of wine and spirits of wholesale and retail.•Implementation of office software.•Implemented professional development programs, resulting in increase in staff productivity and skill enhancements.

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  PROPER GOODS. LLC

  Sept 2015 - Oct 2018

  General Manager

  •Consistently surpassed sales targets of food products and distribution achieving an average annual sales growth of 50% in the areas of Doral, Hialeah Garden, Brickell, Coral Gables, Coral Way, key Biscayne, Miami Beach, Miami Spring, Tamiami, Kendall, Miami lake, Pompano Beach over a three-year period.•Led financial analysis initiatives that identified revenue growth opportunities resulting in a 20% increase in sales in the first year.•Implemented cost control measures that reduced departmental expenses by 15% over a three-year period.•Performed financial reporting, strong Knowledge of financial reporting standard, including preparing financial statements, balance sheets, and income statements. Show less

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  International Wines and Spirits

  Nov 2018 - Sept 2022

  Account Executive

  •Increased sales revenue by 12% of wines and spirits on premise and off premise in the areas of Doral, Hialeah Garden, Hialeah, key Biscayne, Miami Spring, Miami Garden, and Miami Lakes. •Management of multiple accounts to ensure sales in existing clients and increasing new customers by 10% expanding the portfolio to fulfill sales objectives.•Follow procedures and guidelines to promote and sell the products.•Achieved a 60% sales growth in new products resulting in a 6% increase in overall sales. Show less

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  Earthview Brands Inc.

  Sept 2022 - now

  Managing Director Sales

  •Manage, leads, and motivates staff to improve customer service. •Perform the sales operations to promote weekly, monthly, and quarterly sales objectives.•Cultivate lasting relationships with customers in market expansion in new key territories.•Assess costs, competition, supply, and demand to identify selling prices.•Estimates sales volume and profit for current and new products.