Anton Daniel De La Cruz

Experience

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  DZRB 738khz Radyo ng Bayan

  Jan 1998 - Mar 2000

  Junior Co-Anchor & Voice Talent (OJT)

  Voice Talent / Co-Anchor for Mely Tenorio's Saturday Afternoon Program

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  UST ROTC Golden Corps and Philippine Army Rescue Unit

  Oct 2007 - Mar 2008

  Field Photographer (OJT)

  Covered all events of the Reserved Officers Training Course of the University of Santo Tomas. Documented their trainings, practices and competition participation as well as their demonstration during the ROTC Regional Annual Administrative And Tactical Inspection at Fort Bonifacio.Full coverage using Film SLRs and DSLRs.

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  Freelance

  Jun 2008 - now

  Art Director

  Advertising, Illustrator, Cartooning, 3D Environment Design, Level Designing (games), Graphic and Creative Design

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  University of Santo Tomas - College of Education

  Feb 2009 - Feb 2009

  Photography Instructor

  Taught basic knowledge and techniques in Film and Digital Photography, as well as ways to utilize natural lighting through outdoor photography via hands-on.

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  Lucid Multimedia Tech, Inc.

  Mar 2009 - Oct 2009

  3D Artist - Level 1

  Handled the creation of low and high polygon models and textures for the company‘s various 3-dimensional walkthroughs, game character creation, game environment and architectural reels. Was part of a team of chosen to design and build the company’s new corporate identity. Designed and created the company’s new logo as well as the corresponding animation storyboard.Supervised the OJTs by giving lectures and providing guidance for their integration from Maya to 3DsMax.Created and conceptualized with a team of designers to create 3D instore collaterals for various supermarkets, stores, products and brands.Brand Experience: Kroeger, Target, Hewlett Packard, Gilette, Modess and Duracell Show less

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  Workshop One / YellAdworks

  Feb 2010 - Sept 2011

  Art Director

  I worked on new business pitch presentations, advertising campaigns, storyboards, and advertising materials in print, radio, and non-traditional media for various clients. In charge of the creation of 3-dimensional booths, stage designs and promotional materials for the company’s various clients via Maya, 3DsMax, and Virtools 3DVIA.Brand Experiences: Coca-Cola Bottlers, BDO, Phinma Properties, Sun Life Financial

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  FEU Institute of Technology

  Sept 2011 - Jan 2013

  Multimedia Arts Instructor (College Instructor)

  1.) Developed and Designed the 3D Animation Development Track for the IT-DA and CS-GDD Courses based on the Autodesk Maya, 3D program2.) Taught and developed the subjects in 3D Modeling, Rendering, Texture Design, 3D Animation, 3D Dynamics, Animation Principles and Techniques, Basic and Advanced Photography, Basic and Advanced Drawing and Illustration and Game Design.3.) Designed and Developed the Thesis Subjects for the IT Digital Arts Course of the College. Mainly System Analysis and Design (ITSDR), Project Management (ITPRM) and Project 1 and 2 classes.4.) Pioneer Adviser of the IT-Digital Arts Thesis Class,5.)Tasked in providing guidance with the students Project Managements. Pre-Production, Client Presentations, Production Design and Post-Production.6.) Collaborated with the Computer Sciences Department with the development of the college’s Renderfarm Program for use with the various courses in need of a system used in 3D Animation rendering.7.) Spearheaded the college’s premiere organization in 3D Animation and Game Design and Development, “Advanced 3D”, together with its internal and external projects.8.) Formed a team of students to represent the college and compete in the 2011 Microsoft Imagination Cup and 2011 Philippine Game Development Festival.9.) Represented the College in the various meetings with the Game Developers Association of the Philippines (GDAP) and the Animation Council of the Philippines (ACPI).10.) Certified Associate and Professional: Models to Motion for Autodesk Maya 2012 Show less

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  Advanced Designs Philippines, Inc.

  Oct 2012 - Oct 2017

  Art Director

  - Assistant to the Creative Director- Full Time Art Director from October 2012 to January 2013- Part Time Art Director from January 2013 - October 2017- Ensures all around compliance of creative material to all brand elements including corporate and visual identity and brand value proposition- Manage concepts or generate multiple concepts and copy for various brand requirements and marketing needs- Creates concepts, presentations and designs for the company’s various Special Projects- Manages the Art Direction for the company’s various BTL (Below-the- Line) projects andcampaigns.- Work closely with the copywriter to generate creative ideas and concepts to fulfill the clients brief.- Produce sketches or storyboards; and/or ‘shot lists’ (animation / event coverage) or roughs; or scamps; (print) to communicate ideas to the client;- Gain an understanding of the target audience and business that the advert is aimed at;- Meet with the creative director and account managers before presenting ideas to clients;- Pitch ideas to clients;- Brief other members of the creative team;- Visit and assess locations for potential shoots;- Collaborates and coordinates with suppliers and production houses, especially during pre-production, production, post-production, and event ingress/egress.- Attend meetings at production houses and with other directors;- Work and manage the team even if off-site to oversee the finished product;- Advise new creatives, reviewing their books and managing new teams on placement with the agency. Show less

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  CIIT - College of Arts and Technology

  May 2014 - Sept 2014

  Student Organizations Head / Arts Faculty

  - Oversaw and regulated the college’s student organizations- Facilitated event for the Student Organization body- Promoted camaraderie, leadership and teamwork through collaboration between organizations- Revised the student organization application process, and created systematic registration system, avoiding unsanctioned and/or unauthorized organization events.- Build outside relationships with possible partner companies for the school’s student organizations.- Adviser of the college's premiere hobbyist and crafts organization, the Kit Modelers Club (KITMOD). Show less

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  CIIT College of Arts and Technology Inc.

  Sept 2014 - Dec 2018

  Full Time: January 2013 - Sept 2014Full Time: August 2015 - November 2015Part-Time: April 2016 - December 2018- Handles Fine Arts & Multimedia Arts subjects for the Arts Department- Collaborated with the MMA Program Head in the development of the MMA Bachelor’s Degree curriculum through various consultations.- Collaborated with several students and founded the club, CIIT KitMod Club, the college’s premiere crafts and hobbyists’ organization. Currently with 32-strong active members as of September 2014 with two (2) major events completed this 1st Trimester of 2014.- Collaborated with other college instructors into developing the BAFA degree courses for the college- Co-developed E-Learning Structure and program for the college's e-learning platform. - Consistent Top 10 instructor since January 2013, through student and HR evaluations. Show less Program Director (Head) for the Arts, Multimedia and Design Department of the college.1. Supervise Instructors for Multimedia and Design Department for all Bachelor and Diploma Programs related to Arts.2. Scheduling of Instructors for Multimedia and Design Department.Sourcing of Instructors for Multimedia and Design Department3. Assigning of subjects for Multimedia and Design Instructors4. Act as representative of Multimedia and Design Department to Board Meetings and other Industry Partnership, Organizations, etc.5. Teaches, 3D Design and Animation subjects, as well as subjects pertaining to Advertising, Graphic Design, Art Direction, Branding and Project Management.6. Create/modify/update course curriculum for Multimedia and Design Department7. Facilitate Instructor evaluation and hiring.8. Facilitate course applications for both CHED, TESDA and DEPED.9. Establish the college's presence on the market through effective digital marketing and creative advertising, through collaboration with instructors and other departments Show less

  • Multimedia& Fine Arts Instructor (College Instructor)

    Jan 2013 - Dec 2018

  • Arts Program Head (Program Director)

    Sept 2014 - Aug 2015
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  Davies Paints Philippines Incorporated

  Nov 2015 - Apr 2016

  Head of Creative Services (Creative Manager)

  - Provide leadership for all creative development processes- Manage concepts or generate multiple concepts and copy for various brand requirements-Oversee and manage the development and presentation of comprehensive creative strategies- Ensures all around compliance of creative material to all brand elements including corporate and visual identity and brand value proposition- Lead creative sessions for projects- Lead in the creative designs for booths and stages appropriate to event- Develop creative programs that meet the business objectives of the organizations and that are in line with the brand strategy- Develop, supervise, maintain and manages critical supplier relationships- Supervises and inspires the creative team- Oversee all creative projects produced by the creative services function- Manage staff performance, training and development, instill discipline and lead example.- Assists other departments creative requests Show less

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  Auckland Concrete Cutters, Ltd.

  Jan 2019 - Mar 2019

  Concrete Core Driller
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  ECycles NZ Ltd, trading as 'Bikes and Barbers'

  Apr 2019 - Dec 2019

  Online Marketer and Manager-in-Charge

  - Analyses digital data to draw key recommendations around website optimization- Management of the company's various social media accounts (website, facebook, instagram, neighbourly)- Conduct social media audits to ensure best practices are being used- Maintain digital dashboard of several different accounts- Coordinates with Newmarket, Waiheke, Devonport and Queenstown branches in the creation of marketing, promotion and event campaignsConceptualisation and creation of EDM to send out to customers- Monitor key online marketing metrics to track success- Create and maintain online listings across e-commerce platforms- Ensures that the brand message is consistent- Manager-in-charge of the Devonport branch store's operations, merchandising, stock management, maintenance and servicing-Assists the head mechanic with repairs and bike servicing. Able to do Basic Bike Servicing. Show less

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  Torpedo7 Group Ltd

  Dec 2020 - Jan 2024

  Bike Workshop Manager/Lead for Torpedo7 Mt. Wellington (Sylvia Park) T7 Newmarket Bike WorkshopBike and Ebike Retail Sales TeamBike Builder

  • Bike Workshop Manager

    Nov 2023 - Jan 2024

  • Senior Bike Retail Sales Specialist

    Dec 2020 - Nov 2023
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  Electrify.nz

  Feb 2024 - now

  Bicycle Mechanic