Amal Abdussalam

Experience

• 

  Wipro

  Oct 2014 - Nov 2019

  Data Scientist

  Enabled Informed Decision Making Protocols, by taking up projects that focused on creating more transparency and demystifying the black box behind algorithms. Some of the focused efforts were in Explainability of Models, Promotions Planning, Use-Case Demystifiers that readily presented complicated algorithms on heavy duty data, in a easy-to-consume way.

• 

  TheMathCompany

  Nov 2019 - Jun 2020

  Sr. Associate | Data Science

  Pioneered deep insight projects for Retail Space, spanning Macro Space Optimization, Customer Life Cycle & Communications Planning, Point of Intervention & Actionable Recommendations, Competitor Analysis, Performance Play Simulations.

• 

  Tesco

  Jun 2020 - Jan 2022

  Developed cutting-edge promotional effectiveness framework, quantifying Halo Impact and cannibalization impact across categories. Led high-performing team, delivering significant business value and surpassing legacy system performance. Innovated automated Sales Forecasting Framework, adapting to pandemic impact. Streamlined solution accessibility, drove adoption across diverse geographies.

  • Lead Decision Scientist

    Aug 2021 - Jan 2022

  • Sr. Associate | Enterprise Analytics

    Jun 2020 - Aug 2021
• 

  Target

  Jan 2022 - now

  Lead AI Scientist

  Led cross-functional collaborations with guest and marketing teams to design advanced, data-driven models that enable personalized offers. In the AdTech space, the focus is on leveraging machine learning and optimization to maximize ROAS and CTR, driving data-informed decision-making during pre-flight planning. Additionally, responsibilities include overseeing the management of multiple teams and three key products that support planning, while maintaining strategic communication with stakeholders. Show less