Augustine Olaniyi

Experience

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  Nestle Nigeria

  Nov 2015 - Feb 2016

  Internship Program

  Created database information for the maintenance of all Voltage Regulators and Uninterrupted Power Supply system across the Factory. Established a local Area Network (LAN) connection between the weighbridge for Nestle Gatehouse 1 and 2.Daily Routine check on all Wireless networks connections and internet network across the Factory. Carrying out backup and troubleshooting of clocking machine across the Factory.

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  STIMULANT GLOBAL

  Feb 2017 - May 2018

  Digital Sales Intern

  Research on Industries and create a database for the sales team to reach. Monitor the digital sales strategy in order to achieve our sales objectives. Produce a daily report on ads campaign on every ad run on each social media platform. A daily operational review to update and help the sales team as we synergize to achieve the business goal. Set up an email marketing platform to advertise, update and reach not just our clients but also prospects. Monitor and showcase the metrics of the online platform we use to advertise our services through predictive tools.Achievement #1 Turnover of Prospect into clients for the Sales Training.#2 Created a database for our B2B section for market retargeting. Show less

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  Web 'n' Walk Systems Limited

  Jun 2018 - Jan 2019

  Digital Strategist Intern

  Monitor the performance and oversee the aspect of all campaigns in the marketing database, email and display advertising.Identify different channels, technology affecting the organization, also a comprehensive research on competitors through this we improve the organization product and services.Analyze marketing strategies, monitor and develop campaign budget.Check for contents as it aligns to the brand in order to improve SEO using SEO tools.Daily operational review on the progress report of campaigns.Work with the marketing team in order to brainstorm and develop innovative and creative strategies that will increasetraction/engagement.Gathering of secondary data from top research website and using this data to make inform decision, to increase ROI for client’s product and services.Handle different clients’ live brief to develop and implement digital strategy project to increase their ROI.Evaluate important metrics that affects the organization website traffic, service quota, and target audience. Show less

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  ACubed Limited

  Feb 2019 - Mar 2021

  Developed a framework to track insights, report and analyse digital project analytics to improve business strategy initiatives and campaigns.Assist in the implementation of strategies for business development and using analytics to make decisions in project implementation across project life cycles.Utilize strong analytics and business insights to evaluate end-to-end customer experience and also create customer experience advertising models across multiple channels and customer touch points.Analyse data and determine potential markets for client’s products and services through audience demographics, preferences, buying habits and their needs.Execute and monitor the development of content (images. videos, copies), campaigns on all digital media for each project as it aligns with the marketing and campaign objectives.Check for possible economic challenges that clients face and also economic conditions which can become a problem for client’s product and service upon launching.Daily operational review of the project progress report and also consolidate the presentation to show project progress using project management tools.Evaluate the success of every digital marketing launch with respect to set KPI, using analytics to check for business metrics (product sales, market entry, marketing effectiveness, audience engagement). Show less Monitor performance and oversee aspects of all project research from market entry point to strategy point with the aim of understanding the business niche.Research possible ways to satisfy client needs and draft out a strategy plan for clients using market research and analytics to increase digital presence and also revenue.Analyse data and determine potential markets for client’s products and services through audience demographics, preferences, buying habits and their needsGather secondary data from top research websites and use this data to make informed decisions and to increase ROI for client products and services.Check for possible economic challenges that clients face and also economic conditions which can become a problem for client’s product and service upon launching.Daily operational review of the progress report of the project and also consolidate the presentation to show project progress using project management tools.Evaluate the success of the organization using industrial analysis regarding set KPI, using analytics to check for business metrics (product sales, market entry, marketing effectiveness, audience engagement).Visualize data boards and analytics to demonstrate customer behaviour, determine marketing ROI and also improve decision-making across all marketing funnels. Show less

  • Digital Strategist

    Jan 2020 - Mar 2021

  • Research and Analytics

    Feb 2019 - Jan 2020
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  Cars45 Nigeria

  Apr 2021 - Mar 2022

  Digital Account Strategist (Growth and Execution)

  As a Digital Growth Strategist at an automotive organization, my role is to develop innovative strategies that will increase the visibility and marketability of the organization’s products and services in the digital space. This includes leveraging data-driven insights to identify new target customers and potential markets, developing targeted campaigns that maximize ROI and revenue potential, as well as providing guidance on how best to optimize content for improved search engine rankings. Additionally, I work closely with web developers to ensure a seamless user experience across multiple platforms including websites, mobile applications, social media channels, etc. Lastly, I also track key performance metrics such as website page views/bounce rate/session duration, etc., analyse user feedback and behaviour patterns via analytics tools like Google Analytics or Firebase Analytics, etc., and recommend improvements in usability & design accordingly. Show less

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  SourceMyGadgets

  Mar 2022 - Jun 2022

  Specialist, Digital and Business Performance
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  Ad-Vise Digital Media

  Jun 2022 - now

  Lead, Digital Strategy and Business Performance

  Deployed and optimized strategies using different digital channels to help business achieve their objectives. I effectively communicate the company’s mission to customers, employees and emerging clients to align project and execution with objectives. In my role, I manage and retain all existing clients, set budgets, optimize bidding and monitor key performance metrics to ensure the economic viability of the company. Leveraged my proficiency in various technology tools and channels to implement management strategies, financial practices, project handling, and customer success initiatives. By identifying revenue growth opportunities, streamlining product delivery, and providing data-driven insights, I guide and support management in making informed decisions. While actively seeking new business initiatives, I evaluate industry trends and experiment with growth-hacking techniques to drive transformative changes for optimal project performance. Also, I strike a balance between short-term and long-term goals, creating sustainable value and ensuring seamless operational flow with transparency and effective governance. Additionally, I specialized in mitigating risk and operational waste, providing solutions for complex problems.Lastly, collaboration is at the core of my day-to-day activities with stakeholders, as it is crucial in my approach to designing a business model and overall operational structure that fosters a strong relationship between the brand and its customers. Show less