
Nathan Nicholls
Paid Search Executive

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About me
Chief Digital Officer at Switch | Head of Digital, Strategy, Digital Marketing, SEO & Analytics
Education

Coleg Llandrillo
2005 - 2007BTEC National Diploma Business Studies DDD
University of Chester
2007 - 2010BA Marketing (with Honours) Marketing 2:1
Experience

Eden Interactive Ltd
May 2009 - Jul 2009Paid Search ExecutiveWhilst at Eden, I worked with the digital marketing team to deliver cost-effective paid search campaigns, as well as supporting the team with high-level SEO initiatives. This experience provided a practical insight into start-up culture and performance marketing within an e-commerce-first business with a turnover of £3M+.

The Tight Spot
Apr 2011 - Aug 2011Digital Marketing ConsultantAfter relocating to Jersey, I joined as a digital marketing consultant to a very newly founded start-up e-commerce business which involved overseeing the brand, e-commerce store, stock and fulfilment management, as well as overall digital marketing strategy across search, social, email and campaign management.

E-scape Interactive Limited
Aug 2011 - Jul 2015E-scape was Jersey's largest digital agency at this time and my role involved working closely with the Digital Marketing Director to establish and develop the agency's digital marketing service offering, to grow our client base and educate the local market on the importance of digital marketing. This position was my first at an agency and was a broad and technical marketing position which involved the delivery of a wide range of services inc. SEO, PPC, email marketing, web analytics and conversion optimisation. The role evolved as the digital marketing team grew and the web development and UX design teams were absorbed by the success of the digital marketing team within the three years in this role. Show less
Digital Marketing & Analytics Consultant
Jul 2014 - Jul 2015Digital Marketing Executive
Aug 2011 - Jul 2014

Switch Digital
Aug 2015 - nowPromoted to lead all digital departments within the agency, with a particular focus on improving efficiencies and winning larger web development and UX projects that were driven by digital marketing-led insights. Oversee a team of 12 digital analysts, digital marketers, UX designers and developers whilst also becoming a shareholder of Switch. Won numerous website awards inc. an International travel award for the rebuild of Visit Jersey (jersey.com) which is the agency's largest web project delivered to-date. Show less
Chief Digital Officer (CDO)
Apr 2024 - nowDigital Director
Jul 2020 - Mar 2024Digital Marketing Director
Aug 2015 - Jul 2020
Licenses & Certifications
- View certificate

Bing Ads Accredited Professional
BingAug 2015 
PRINCE2 (2009) Practitioner
Sept 2014- View certificate

AdWords Certification (Search)
GoogleOct 2011 - View certificate

Google Analytics Certification
GoogleOct 2011 - View certificate

Server-side Tagging In Google Tag Manager
SimmerDec 2023 - View certificate

Inbound Certification
HubSpotDec 2015
Languages
- enEnglish
- weWelsh
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