Steve Rice

Experience

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  WLVE Love 94 FM

  Sept 1985 - Jan 1990

  Morning Show Writer, Producer, Air Personality

  • Wrote, produced, and appeared daily on morning drive radio show. • Hosted Friday night air shift. • Acted as show liaison to other media. • Made personal appearances and developed promotions in support of station advertisers. • Researched, contacted and booked show guests; gathered and wrote news; conducted public affairs interviews for weekend broadcast.

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  WAXY 105.9 FM

  Jun 1990 - May 1991

  Morning Show Writer, Producer, Air Personality

  • Wrote, produced, and appeared daily on morning drive radio show.• Acted as show liaison to other media.• Made personal appearances and developed promotions in support of station advertisers.• Researched, contacted and booked show guests; gathered and wrote news; conducted public affairs interviews for weekend broadcast.

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  Self

  Jan 1992 - Jan 2012

  Freelance Copywriter/Creative Director/Illustrator

  Clients have included: • Bimini Big Game Fishing Club• CBS Sportsline• Cocoplum Yacht Club• Holiday Isle Resort• Improv Comedy Traffic Schools• Salt Water Fly Fishing Magazine• Southern Selects and Southern Specialties premium produce brands• Walker’s Cay Resort and Marina• Woods & Oviatt Yacht Brokers

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  The Billfish Foundation

  Jun 1993 - Dec 1998

  Community Relations Specialist

  • Directed all community and media relations. • Developed and implemented membership recruitment and retention programs. • Sought and conducted public speaking engagements. • Wrote, edited and illustrated foundation newsletter, which appeared within Salt Water Sportsman magazine. • Directed all trade show, fishing tournament, and community event presences and special events. • Traveled internationally as spokesperson.

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  Wynmoor Community Council

  Sept 1994 - Oct 1996

  Marketing and Events Coordinator

  • Directed all community and media relations. • Wrote and edited monthly community newsletter. • Directed programming of community's television station; wrote, shot and edited original programming for air. • Developed and managed large community events.

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  Improv Comedy Traffic Schools

  Mar 1995 - Dec 2001

  Instructor Training Manager

  As lead instructor and training manager, I taught Basic Driver Improvement and Aggressive Driver courses to those cited with traffic infractions and developed and implemented train-the-trainer programs for our own instructors, curriculum licensees, the U.S. Army and law enforcement agencies.

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  Five Star Productions

  Dec 1998 - Sept 1999

  Director of Public Relations

  Directed all publicity and community relations efforts in South Florida's largest independent television production company.

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  Smithagency.com

  Oct 1999 - Oct 2000

  Director of Public Relations

  Directed all publicity, media and public relations efforts on behalf of local and national clients, agency, its public parent company and subsidiaries.

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  Temple Beth El of Boca Raton

  Oct 2000 - Feb 2007

  Director of Communications

  • Developed and implemented all marketing programs in the area's largest Reform synagogue. • Successfully pitched news story angles to reporters and editors, securing frequent media coverage. • Concepted, designed, wrote and placed all advertising. • Managed all Web content. • Created and managed special events and fund-raisers. • Wrote, designed, edited and published monthly newsletter. • Wrote, designed, and published all collateral.

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  Congregation Beth Torah

  Feb 2007 - Jul 2008

  Director of Communications

  Duties essentially the same as at Temple Beth El, listed below.

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  Zimmerman Advertising

  Jul 2008 - Nov 2019

  S.V.P., Executive Creative Director

  My partner Dave Hedeman and I lead creative on Nissan U.S.A.'s national brand and retail advertising. You name it, we create it. From POP to TVC. We manage a team of more than 20 amazing creatives in one of the longest-held accounts for any agency in the automotive category. Ever. With our track record on this business, we'd like to think we have a little something to do with that.

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  TBWA\Chiat\Day

  Apr 2019 - Mar 2022

  SVP, ECD

  Creating thrill through best-in-class brand and retail creative on the Nissan brand is what I do. From big nameplate launches to retail sales events and every bit of digital, OOH, social, streaming, print, partnerships, radio and TVC they come with. It's always 360° of pushing for the best creative. It's a privilege to lead teams of amazing creatives and work with our gifted and passionate Nissan United team as we remind the world that this brand was built for people who love to drive. And 60 years later, it's better than ever. Show less

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  TGRG CREATIVE

  Mar 2022 - now

  Co-Founder | Executive Creative Director

  Making great creative for brands of every size.

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  Slash Auto

  Apr 2022 - now

  Executive Creative Director

  We're creating dynamic content for automotive brands and brands in the mobility space.