Sofya Osipova

Experience

• 

  EY

  Jul 2017 - Sept 2017

  Intern in REAS department

  - Provision of consulting services for a project on the construction of a new luxury complex in Baku- Data collection, analysis and structuring- Report preparation with Excel (pivot tables, VLOOKUP)- Creation, editing and translating presentations for offers

• 

  Avon

  Mar 2019 - Sept 2019

  Brand manager assistant

  • Launch of new products on the Russian market• Analysis of brand performance indicators: sales volume, number of orders, brand share in the company’s portfolio• Organizing events to promote new products for 300 people• Creation of content for the brand’s educational application, increasing the user base by 4 times

• 

  Ozon

  Jun 2020 - Dec 2021

  • Launch of new communication channels (push, curtain): increase in the number of registrations in the program by 70%• Developed CJM: increasing the conversion from a registered program participant to an active one x2 • Automation of sending email newsletters, increasing open conversion from 15% to 35%• Testing various approaches to advertising on Ozon’s internal platform, increasing registration conversion from 1.5% to 6%

  • Junior marketing manager

    Apr 2021 - Dec 2021

  • Referral programs department assistant

    Jun 2020 - Mar 2021
• 

  Yango

  Dec 2021 - Mar 2025

  • Development and implementation of marketing strategies to attract drivers with 2 traffic managers in 20 countries in Latin America and Africa and the Middle East, average growth by country 10% MoM• Reducing CAC by 2 times YoY by country and maintaining it at a level below LTV by testing various flows and optimizing advertising campaigns• Increased Yango Pro app rating from 2.3 to 4.8 and conversion from page view to install by 5%• Conducting A/B tests in stores and creating custom pages for different audiences: increasing conversion to install by 10%• Working with local bloggers directly and through agencies to increase brand awareness: increase in organic traffic to the application up to 30% during the campaign period• Development of advertising landing pages for B2B: attracting up to 10 new partners per country per month• Conducting a tender and working with an SEO agency: increasing organic traffic to the site 10% MoM• Optimization of internal processes: reduction of launch time in new countries from a month to 2 weeks• Introduction of AI to create banners and scripts for videos: increasing the frequency of new experiments from 2 to 10 per month• Work on projects with cross-teams: product, analytics, development, copyright and design, CRM, lawyers• Calculation of unit-economy and conducting experiments in the referral program for drivers: growth of active participants by 80% MoM and retention of invitees by 40% Show less

  • Digital projects lead

    Apr 2024 - Mar 2025

  • Project manager

    Dec 2021 - Apr 2024