Roshni Thomas

Experience

• 

  IHG Hotels & Resorts

  Jul 2007 - Jul 2011

  Marketing Executive

  * Initiated and drove innovative marketing & CSR campaigns to drive footfall and sales of the hotel’s amenities* Organized and executed the first ever Women Oriented Campaign for the Hospitality Industry in Kuwait* Prepared press releases of hotel activities and key events for publications, being a key contributor towards establishing Crowne Plaza Kuwait as the IHG hotel with strongest PR coverage in the Middle East* Planned, organized and executed events for the Privilege Club members of the IHG hotels of Kuwait عرض أقل

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  Alshaya Group

  Oct 2011 - Jun 2020

  Fashion & Lifestyle Marketing at M. H. Alshaya Co.

  * Strategize, develop, execute and manage 360° marketing campaigns in close liaison with host brands, mall managements, government relations, etc. * Create written and visual content, execute digital campaigns and post campaign analysis for Brands’ Social Media (Facebook, Instagram) to create brand awareness, recruit new followers and drive offline sales, while handling Community management for brands’ social media pages* Developed User Generated Content by identifying, contacting and gifting micro influencers with brand product* Effectively plan and execute PR and Customer events for the brand, aligning with the Host Brands’ annual and seasonal strategies* Active pitching, storytelling & relationship building with the MENA media resulting in annual PR coverage * Identified and targeted key audiences with audience-specific campaigns based on market and brand requirements, to drive brand awareness and footfall to stores* Effectively utilised brands’ database to identify and reward loyal, high value customers through custom-made offers* Prepare budgets & provide periodic ROI reports to staff directors for each event project, using the Key Financial Record عرض أقل

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  Ordable/

  Sept 2020 - now

  Digital Marketing