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Ninia Azzopardi

Ninia Azzopardi

MSc eMarketing

Followers of Ninia Azzopardi2000 followers
location of Ninia AzzopardiMadrid, Community of Madrid, Spain

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  • Timeline

  • About me

    VP Workflow Operations EMEA

  • Education

    • University of Oxford Brookes

      2011 - 2012
      MSc eMarketing

    • Junior College, Msida

      2004 - 2006
      A levels and Intermediate levels Marketing and English A level, and Int. level Pure maths, Economics, I.T. and Systems of Knowledge

      Activities and Societies: Young Enterprise, represented our team in Denmark and came third overall as Sales Manager.

    • University of Cambridge

      -
      Business and Climate Change: Towards Net Zero Emissions Sustainability Studies 93/100

    • University of Malta

      2006 - 2009
      B. Commerce Management and Banking & Finance

      Activities and Societies: AIESEC

  • Experience

    • Oxford Brookes University

      Sept 2011 - Sept 2012
      MSc eMarketing

      Msc eMarketing was a full time one year course in Oxford. It is considered to be a specialised course on electronic customer relationship management, ebusiness, web development and web based business, business eFutures, social media and much more. Wrote my dissertation titled 'An exploratory study of the EC Directive 2011 law (Cookie Law) and how customers’ trust is affected by different versions of the law. Presenting my findings at the ‘Internet, Trust, Reputation, Identity and Privacy’ (TRIP 2012) Workshop in Lausanne, Switzerland. http://www.internet-science.eu/blogs/06-11-2012/427 Show less

    • The Exchange Lab

      Oct 2012 - Jul 2013
      Ad Operations Executive/ Trafficker

    • MEC Global Solutions

      Jul 2013 - Sept 2015

      • Account Manager for Activision

        Feb 2015 - Sept 2015

      • Account Executive

        Jul 2013 - Feb 2015

    • OMD UK

      Oct 2015 - Jul 2017
      XMP Digital Account Manager

      My team and I looked after all the digital media strategy, planning and implementation for GAME, Levis, Luxottica, Nspcc and McDonalds in the XMP digital specialist team. This includes Programmatic, Mobile, Social, Search (PPC), content partnerships and working closely with other forms of media (TV, Cinema, Radio) to ensure the campaign is unsegmented and streamlined.

    • Warner Bros. Entertainment Group of Companies

      Jul 2017 - Oct 2018
      Digital Media Consultant at Warner Bros

      Digital Media consultant to the Theatrical, Home Entertainment, Catalogue and Gaming departments. Employed by WB as a digital paid media consultant to the WB marketing teams. This involved challenging and stretching media plans for some of their largest films; Wonder Woman, Dunkirk, Justice League, Ready Player One, Tomb Raider, Fantastic Beasts and A Star is Born.Defining an audience framework for Home Entertainment to share learnings from one film to another.Test & Learn framework was built using AB testing, correlations and tools to help us move away from Media metrics such as, Brand Lift studies and True view for Impact. Implemented dynamic creatives to serve different messages during the user's journey (- 33% on production costs).Closed the online and offline user journey using 2nd party data, and surveys. Show less

    • Tipico

      Oct 2018 - Jul 2020
      Digital Media Operations in the Acquisition Team

    • Freelance (Self employed)

      Jun 2020 - Jul 2022
      Digital Marketing Strategy Consultant

    • Initiative

      Feb 2022 - Dec 2024

      Part of the Amazon Global Media Operations team, across all LOBs. With a specific emphasis on the EMEA region. 60% Head of Amazon Music EU, and 40% Digital Transformation and Operations across XCM EU

      • Media Operations Director, EMEA

        Feb 2024 - Dec 2024

      • Head of Amazon Music

        Jul 2023 - Feb 2024

      • Digital EU Strategy Director - Amazon Prime Video

        Feb 2022 - Jul 2023

    • IPG Mediabrands

      Dec 2024 - now
      VP Workflow Operations EMEA

  • Licenses & Certifications