Seema Bhatia

Experience

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  Ansira

  Nov 2008 - Aug 2017

  Senior Search Marketing Analyst

  I managed an annual budget of over $20 million at a large marketing agency with iconic accounts. As a Senior Search Marketing Analyst, I oversaw daily account responsibilities associated with Google and Bing Ad engines, creating and managing both nationwide and geo-targeted local E-Commerce campaigns. I maintained and monitored keyword bids, account daily/monthly budget caps, impression share, transactions, leads, cost per transaction, cost per lead, and quality scores.Notable Contributions:►Grew Paid Search budget from $5 million to $23 million over five years of managing the Domino Pizza account.►Entrusted with the management of $8 million in paid search budget for Rent-A-Center.►Consistently met corporate goals by providing strategic recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.►Provided actionable insights and recommendations to management and client stakeholders, generating weekly and monthly account reporting for all primary metrics, goal tracking, revenue tracking, and other paid search initiatives.►Delivered ongoing tactical and strategic campaign recommendations by active involvement in audience research that optimized the investment in appropriate paid media channels. ►Ensured that ads triggered actions by managing the creation of large keyword lists and implementing negative keywords. Show less

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  GPO

  Oct 2017 - Dec 2018

  Lead Paid Search Expert

  I created, executed, and administered an annual Paid Search budget of over $1 million for various agency clients, with PPC campaigns on Google Ads and Bing Ads. GPO is a search Technology and consulting company.Notable Contributions:►Increased online transactions from Paid Search campaigns by over 100% and increased paid search revenue by over 75%.

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  Biote

  May 2021 - now

  Head Of Paid Media

  I direct SEM strategy across Google Ads, Display Ads, YouTube Advertising, Bing Ads, Facebook, and Instagram for Mr. Cooper, one of the country’s largest Home Loan Services providers.As a SEM leader, I orchestrate the entire campaign lifecycle, overseeing the planning, writing paid search copy, managing, and executing paid search/ PPC and social media campaigns. I collaborate with the Legal and Compliance team to ensure all PPC (pay-per-click), display, and social campaigns meet company guidelines.Notable Contributions:►Developed and enhanced the campaign delivery process, meeting all deadlines and expectations while ensuring quality execution and all Ad programs' corporate alignment.►Introduced best practices that facilitated account setup, implementation of strategies in tools, campaign structure, budget management, and daily bidding.►Reduced churn and improved online corporate image through an aggressive SEM/Social online reputation management initiative.►Collaborated with the engineering and analytics teams to drive product innovation and optimization.►Improved marketing strategy, customer experience, and brand perception by facilitating more in-depth audience analysis (new customers, LTV, purchase frequency). Worked closely with the data analytics team on test design and result and regression model analysis.►Conducted keyword analysis, building seasonal keyword lists, and analyzing search volumes to share actionable insights and recommendations with the marketing team. ►Bolstered campaign effectiveness through hands-on trend analysis of large data sets. ►Met revenue goals by dramatically increasing conversion rates, promoting the strategic use of Audience targeting, analytics dashboards, reports, and critical reporting tools to deliver highly targeted ads to relevant and motivated customers. ►Implemented Search ads 360 bid management platform to increase CPA efficiency and other key metrics across all Search accounts. Show less