Kelly McGranaghan

Experience

• 

  University of Scranton

  Sept 2011 - May 2013

  Administrative Assistant

  - Fulfill hands-on tasks to prepare for upcoming Alumni & campus events- Direct calling to current Alumni using the online staff directory database- Demonstrate exceptional data entry and clerical skills- Interact professionally with staff, students, local business owners and community members

• 

  Kelly Beauty

  May 2014 - now

  Makeup Artist- Kelly Beauty Makeup

  Highly driven professional Makeup Artist & Licensed Cosmetologist, specializing in makeup application services for Weddings, Proms, Formals, Photoshoots, Fashion Shows, Film, Personal consultations, and Special Occasions. • Highly driven, entrepreneur specializing in on-site makeup services • Drive business by leveraging various forms of marketing/advertising methods• Research and analyze the global beauty market regularly to stay up to date on trends• Specialties: contour/highlight, baking, smokey eyes, lip shaping, eyebrow shaping• Listen, understand & empathize with the client to customize a look based on her desires Show less

• 

  The Estée Lauder Companies Inc.

  Oct 2014 - Dec 2015

  Sales- Beauty Advisor

  • Develop a customer clientele through building and maintaining strong relationships• Leverage product knowledge to reach & exceed sales goals • Assist in promotional campaigns • Educate clients on Estee Lauder systems

• 

  National Safety Apparel

  Jan 2016 - Jul 2018

  • Prepare media and communication elements pre/post Tradeshow show; report/analyze effectiveness and cost per lead • Travel to national/regional tradeshows and customer specific meetings • Aide in brand development, consistency and standardization • Manage social media channels, campaign specific content and online marketing efforts• Create and implement email marketing campaigns using Pardot • Design content/artwork in Adobe— Photoshop, InDesign and Illustrator • Photograph products and create corresponding product literature • Write blog content for website and press releases for tradeshows • Manage and update website content to ensure accuracy • Develop, implement and host product and industry focused webinars Show less • Provide focused marketing, sales support and customer support for Large Enterprise, Multi Location Customers (Corporate Accounts). • Drive Initiatives that earn mindshare of Corporate Account contacts to assist in the retention and build-out (growth) of National Safety Apparel’s Corporate Accounts.• Build and Implement Internal and external launch of initial Corporate Accounts Programs.• Liaison between Corporate Account customers and National Safety Apparel.• Support, develop, present & implement account specific growth programs.• Build and maintain customer specific databases of key contacts.• Develop, present and implement regularly occurring digital communications-corporate accounts.• Drive compliance of NSA marketing programs.• Attend Corporate Account tradeshows, training sessions and other meetings. • Support best practices by sharing information with Regional Sales Managers and Customer Service.• Perform other duties as required or assigned by Director of Corporate Development.• Leverage marketing research and database usage to enact lead generation campaigns.• Digital sales ownership: E-commerce setup and maintenance of Corporate Accounts E-commerce sites.• Digital Sales support: personalized webinar development; learning library build; FAQ’s; branding, banners, surveys, contests, etc. • Utilize Adobe Creative Suite (Photoshop, Illustrator, In Design) to create co-branded marketing initiatives- i.e. brochures, banners, flyers, etc. • Sales support: quotes, SQR’s, cross reference of competitors, personalized packages, sales campaign materials; etc.• Outbound calling to Corporate Account Customers to follow up on leads/opportunities Show less

  • Marketing Coordinator

    Feb 2017 - Jul 2018

  • Corporate Account Specialist

    Jan 2016 - Feb 2017
• 

  PLP

  Aug 2018 - now

  • Senior Marketing Communications Specialist

    Oct 2022 - now

  • Marketing Communications Specialist

    Aug 2018 - Oct 2022