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Shaswati Mitra

Shaswati Mitra

Research Assistant

Followers of Shaswati Mitra800 followers
location of Shaswati MitraBengaluru, Karnataka, India

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  • Timeline

  • About me

    Manager- Operations Analytics at Citi || Ex- IPSOS MMA

  • Education

    • Lady Brabourne College

      2013 - 2016
      Bachelor's degree Economics First Division

      Activities and Societies: National Service Scheme (NSS) B.SC Thesis: A Case Study of the Greek Crisis

    • Mothers Public School

      2011 - 2013
      High School Science

    • University of Calcutta

      2016 - 2018
      Master's degree Economics

      Fields of Specialization: Game Theory, Advanced Econometrics and Environmental EconomicsM.Sc Thesis: Sustainability of Marine and Brackish Water Fishery in West Bengal

  • Experience

    • Centre for Development Research, Sustainability and Technical Advancement

      Apr 2017 - Aug 2017
      Research Assistant

      Part of survey team for NITI Aayog Study on 'Status of Women in Science among Select Institutions in India: Policy Implications'

    • MMA (Marketing Management Analytics)

      Jul 2018 - Feb 2021

      Providing insights on digital marketing techniques through multi touch/cross channel attribution models.Responsible for data validation and reporting from ad agencies and setting up data processing in SQL/RedshiftIncludes optimising investment through efficient data strategies Industry experience in Retail. Working on building Marketing Mix models using statistical techniques to determine traditional and digital media investments for companies.Involved in Digital Analytics, focussed on data preparation using SAS and SQL and optimising digital marketing techniques and investments through multi touch attribution models.

      • Consultant

        Apr 2020 - Feb 2021

      • Analyst

        Jul 2018 - Apr 2020

    • Citi

      Oct 2022 - now

      • Manager

        May 2024 - now

      • Assistant Manager

        Oct 2022 - Apr 2024

  • Licenses & Certifications

    • Guide to SAS Programming- SAS Base-SAS Advanced

      Udemy
      Sept 2022

  • Volunteer Experience

    • Community Development Volunteer

      Issued by CRY - Child Rights and You on Sept 2016
      CRY - Child Rights and YouAssociated with Shaswati Mitra

    • Climate Counsellor

      Issued by International Centre for Culture & Education on Feb 2017
      International Centre for Culture & EducationAssociated with Shaswati Mitra

    • Volunteer

      Issued by National Service Scheme on Sept 2013
      National Service SchemeAssociated with Shaswati Mitra