Mariana Vasconcelos

Experience

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  Ala de Nun'Álvares de Gondomar

  Jan 2004 - May 2019

  Volleyball Player

  - Collaborated with teammates to execute strategies and improve performance, fostering a strong sense of unity and support.- Balanced an intensive training schedule with academic and personal responsibilities, demonstrating excellent time management skills and discipline.- Competed in numerous local, regional, and national-level tournaments, consistently performing under pressure and maintaining composure during critical moments in matches.- Overcame physical and mental challenges, including injuries and tough losses, building resilience and adaptability.- Set individual and team goals, actively working to exceed expectations through continuous improvement and commitment to excellence. Show less

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  Stylish Club

  Apr 2022 - Jul 2022

  Business Development Manager

  - Worked closely with the sales department to streamline workflows, leveraging CRM tools for efficient lead management and process optimization.- Conducted extensive market research and prospected potential clients within the Eastern European market, performing targeted outreach and lead qualification through cold calling, direct client interactions, and relationship-building.- Managed the sales pipeline, guiding qualified leads through the sales process to close. Ensured tailored support for each client’s needs, adapting strategies to align with the luxury design and architecture preferences in Eastern Europe.- Gained expertise in design and architecture styles specific to the luxury furniture sector. Applied these insights in client interactions to effectively represent the Stylish Club brand and reinforce its presence on an international scale.- Contributed to the company’s overarching sales plan, aligning personal sales activities with strategic goals to enhance brand visibility and achieve international growth targets. Show less

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  SA365 Portugal

  Sept 2023 - Jan 2024

  Community Manager

  - Developed and executed content for social media, email marketing, display ads, and search channels, aligning with each platform’s best practices to maximize reach and engagement.- Contributed to shaping brand communication strategies, focusing on enhancing visibility and aligning content with the unique goals and target audiences of clients such as Continente, Worten, WOO, Prio, KIA, and Aiways.- Designed tailored content plans based on client business needs, bringing creativity and strategic thinking to meet branding objectives across multiple digital platforms.- Identified, managed, and nurtured online communities, driving audience growth and fostering meaningful interactions to strengthen brand loyalty and engagement.- Monitored and engaged with influencers and brand audiences, facilitating partnerships that increased engagement and brand presence in digital spaces. Show less

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  Aicep Portugal Global

  Dec 2024 - now

  INOV Contacto C27
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  TAP Air Portugal

  Mar 2025 - now

  Sales and Marketing Support Role

  Responsibilities aimed at promoting TAP’s products and brand effectively in the North American market, critical for driving the company’s growth. Main Marketing Tasks- Marketing Plan execution (assist in planning and executing TAP’s marketing strategies).- Event planning and participation (support preparation and execution of trade and media events).- External communication.- Advertising campaigns, coordinating all promotional materials and communications. Main Sales Tasks- Monthly North America Revenue and Market Share analysis measuring market performance.- Agency and Corporate performance analysis of revenue generated, and incentives associated with Agency and Corporate accounts to remain within budget.- Benchmarking industry best practices, strategies, and trends.- Updating Key Account Manager (KAM) portfolios.- Contract management (agencies and corporate customers). Show less