Omokhafe Obinyan

Experience

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  Saint Margaret Group of schools

  May 2017 - Mar 2018

  Writing Specialist

  - Conduct writing workshops, seminars, or one-on-one sessions to assist individuals in improving their writing skills.- Provide guidance and support to students- Employed a broad range of instructional techniques to retain interest.- Observed and assessed performance and kept thorough records of progress.- Assess writing samples and provide constructive feedback on grammar, structure, clarity, style, and overall writing quality.- Assist individuals in brainstorming ideas, organizing their thoughts, and developing logical arguments or narratives. Show less

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  King and George Nig. Ltd.,

  Jan 2020 - Apr 2022

  Content Team Lead - Contents and Campaigns

  - Provided guidance and support, fostered creativity, and ensured team success.- Aligned content with brand objectives, target audience, and marketing goals.- Collaborated with cross-functional teams for cohesive and integrated campaigns.- Managed various content types (blog posts, social media, videos).- Ensured SEO optimization and tailoring for specific channels and platforms.- Monitored content performance using analytics tools and reported to stakeholders.- Identified opportunities for amplification and distribution. Show less

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  Wildreams Agency

  Apr 2022 - Nov 2023

  - Successfully executed digital marketing strategies for brands, such as the Morning Fresh 30 Million Naira Gang Promo and the Morning Fresh Pamper Trip, by writing stellar copies with speed, accuracy, creative air, and a thorough understanding of campaign goals. - Utilized strategic thinking, data, and industry knowledge to craft unique, engaging, and persuasive copies that convert at various stages of customer journey. - Collaboratively developed pitch documents by responding to prospective client briefs with customized and relevant propositions, communication strategies, and key messaging that won over clients like Morning Fresh, Premier Cool, WSLRemit, and dLocal. - Liaised with web and digital marketing teams to create marketing, social media, website, and SEO-driven content to support client needs. - Created and facilitated evolution of brand voice and messaging across media formats by setting tone and writing style guides.- Participated in strategic and tactical meetings with the creative and media teams to design original concepts for marketing campaigns. Show less - Generated content ideas to engage target audiences, increase followers, improve brand affinity, and encourage positive actions for Morning Fresh, Access Bank, and WSLRemit.- Regularly conducted and documented social media reports through analysis of brand’s and competition’s social media assets, integrating findings into content strategy, content creation, and creative copywriting. - Maintained social media calendars, support brand identity, and effectively run community management for Morning Fresh, WSLRemit, and Accesspreneur Facebook Community (an Access Bank youth empowerment initiative).- Created, reviewed and implemented editorial feedback to improve written content. - Created Influencer scripts, shoot guides, and briefs for digital content creation to push brand awareness and drive engagement on Morning Fresh social media pages. - Collaborated with Morning Fresh inter-agency team comprising Public Relations, Experiential, Media, and Digital teams to develop and execute marketing campaigns such as the Morning Fresh Pamper Trip campaign, and Morning Fresh FY24’ Marketing Plans. Show less

  • Communication Strategist & Conceptual Copywriter

    Apr 2022 - Nov 2023

  • Social Media Manager

    Apr 2022 - Nov 2023
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  Cardio Autotech

  Oct 2023 - Feb 2024

  Digital Marketing Lead

  - Improved website crawlability and indexability, leading to a significant increase in organic traffic.- Identified opportunities for improvement and tracked SEO performance effectively.- Segmented email lists for targeted campaigns with compelling copy and CTAs.- Increased open rates and click-through rates significantly.- Crafted engaging posts that increased followers substantially and drove leads to the website.- Developed and deployed marketing and ad campaigns generating leads and conversions.- Worked with designers and developers to create visually appealing content. Show less

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  Laterna Ventures Limited

  Nov 2023 - Apr 2024

  Marketing Communication Manager

  - Significantly increased brand awareness through various channels and tactics.- Generated leads through social media, email marketing, and content marketing.- Grew followers substantially with engaging content that enhanced brand recognition.- Utilized Meta Ads to target specific audiences and achieve strong conversion rates.- Created effective ad campaigns in collaboration with graphic designers and copywriters.- Developed targeted email campaigns with high open and click-through rates.- Identified areas for improvement and optimized strategies for maximum ROI.- Used data-driven insights to inform future campaign decisions. Show less