Bertrand Vacherot

Experience

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  Sofitel Luxury Hotels and Resorts

  Jul 2010 - Sept 2010

  Sales & Marketing Intern

  Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries. Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence.[Principal Project]Identified and evaluated luxury promotional websites to help the team sell unreserved rooms at the last minute. Selected www.jetsetter.com as the first platform for this program, which successfully generated $16k in revenue that otherwise may not have been recovered. Since then, Sofitel has leveraged www.jetsetter.com for many of its other properties in NA and around the globe.[Additional Responsibilities]+ Created and distributed marketing materials required for new iPad and iPod promotion. This promotion was tailored towards large groups and incentivized clients to purchase more rooms.+ Assisted marketing director and pricing manager with weekly budgets in order to assess the need to adjust our room pricing strategy and room allocations. Show less

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  FGX International

  Sept 2010 - Dec 2010

  Finance & Marketing Intern

  FGX International the world’s leading designer and marketer of non-prescription reading glasses and sunglasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Sight Station®, Magnivision®, Gargoyles®, Anarchy®, Corinne McCormack®, SolarShield® and PolarEyes®.[Responsibilities]+ Researched target markets for potential new product ventures opportunities such as fashionable non-prescription glasses for students and urban women.+ Standardized and created a new monthly budget reporting template for upper-management.+ Gained exposure to executive level strategy meetings. Assisted team in the vetting and selection process of a new marketing agency. Show less

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  GE Lighting

  Jul 2011 - Dec 2011

  Enterprise Marketing Co-op

  GE Lighting is a division of General Electric headquartered in Nela Park, East Cleveland, Ohio. Today, as a global leader in the lighting industry, GE Lighting offers professional & consumer lighting solutions.[Principal Project]Managed logistics for the GE Lighting Revolution Tour, a nationwide initiative to educate enterprise consumers about GE Lighting's new LED and energy efficient product offerings. In addition to logistics, I also managed lead reporting into our CRM to empower the sales team and more quickly convert leads into wins.[Additional Responsibilities]+ Managed the creation and distribution of all 14 quarterly B2B newsletters, working cross-functionally to approve content and collaterals.+ Worked across the organization to help implement GE's new marketing strategy in response to changes in the lighting industry. + Advised and volunteered in multiple consumer-oriented projects including category management, product and website asset creation and social media efforts. Show less

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  Amazon Web Services

  Jun 2012 - Dec 2012

  Marketing Specialist

  Responsible for several important components of AWS re: Invent, AWSʼ first global customer & partner conference. Applied Amazonʼs 14 leadership principles to all projects, putting the customer first, insisting on the highest standards and delivering results.

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  Amazon Web Services

  Jun 2013 - Dec 2013

  Marketing Specialist

  In 2006, Amazon Web Services (AWS) began offering IT infrastructure services to businesses inthe form of web services -- now commonly known as cloud computing. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world.

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  Amazon Web Services

  Jul 2014 - May 2016

  Global Customer References

  • Customer References Manager

    Oct 2015 - May 2016

  • Marketing Specialist

    Jul 2014 - Oct 2015
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  Amazon

  May 2016 - Aug 2019

  • Sr. Marketing Manager, Alexa

    Dec 2017 - Aug 2019

  • Developer Marketing Manager, Alexa

    May 2016 - Dec 2017
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  B612

  Aug 2019 - now

  CEO & Founder

  It all started with a desire to build simple cabins in nature. Today, B612 is a design and research-led organization singularly focused on developing new kinds of tools to cultivate personal clarity. For me personally, at the core of what I do everyday is a deep appreciation for cultivating and advancing the art and craft of company building. It's a gift to be here and have the opportunity to do this.⏺️ (2020) 🏠 Milepost 53.4; a container cabin in the woods.⬇️ (2021) 📦 The prototype; a meditative space to help you disconnect.⬇️ (2022) 🌹 Rose; an immersive space to help you unwind.⬇️ (2023-March) 🧠 Mynd v1; a journaling app for self-care.⬇️ (2023-December) 🧠 Mynd v2; a growth-minded thought partner.⬇️ (2024) 🧠 Mynd v3; a tool to see key patterns across your life to find clarity.⬇️ (2025) In-progress...Life reveals itself to us, will you let it?Website: https://b612.so Show less

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  Cafe Suliman & Cantina Sauvage

  Feb 2024 - now

  Front of House Staff (Part-Time)

  Supporting front of house operations of Cafe Suliman and Cantina Sauvage mainly during weekend service including turning over tables, light food prep, food service, and dishwashing duties.

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  KABLE DESIGN BUILD LLC

  Feb 2024 - now

  Apprentice Carpenter (Part-Time)

  Supporting KDB in the build out and remodel of residential homes in the Seattle Area as an apprentice carpenter. Learning how to prepare a site, demo, prepare and create concrete forms, build temporary walls, install subfloor, install sheathing, create layout and frame (walls, floors, rafters, ceilings), and install joists and other structural connectors. Learning how to operate light to medium-duty equipment such as jackhammers, rotary hammers, drills, table saws, chop saws, skills saws, sawzall, nail guns, grinders, fine tools, speed squares, lasers, and more. Show less

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  Henrybuilt

  Jun 2024 - Dec 2024

  Production Team Member (Part-Time)

  Supported the production team by preparing white oak and walnut materials for the edge-banding application step of cabinetry manufacturing. Learned how to operate a DMC Eurosystem automatic wide belt sander.