Ioana Croitoru

Experience

• 

  Hewlett-Packard

  May 2011 - May 2015

  Sales Process Support Specialist

  • Built Salesforce and Excel data quality reports, improving data accuracy by 70% and reducing workflow time by 40%.• Designed an EMEA-wide dashboard, bolstering country managers' ability to meet sales target.• Managed sales compensation process, ensuring accuracy and reducing admin work.• Mentored and trained four new team members on Salesforce and reporting processes.

• 

  Hewlett Packard Enterprise

  Jun 2015 - Jan 2016

  Sales Process and Capability Specialist

  • Produced monthly EMEA Sales Forecasting reports to track sales performance metrics.• Optimized forecasting workflows with Lean methodology, reducing processing time by 20%.• Coordinated with stakeholders, ensuring clear process documentation and alignment between business requirements and process improvements.

• 

  Cameron

  Jan 2016 - Mar 2017

  Financial Analyst

  • Executed month-end and year-end processes, ensuring alignment between financial records and actuals for assigned business units.• Produced SAP BusinessObjects reports, providing decision-making insights.• Conducted data quality checks and supported both internal and external audits.• Trained finance teams on data quality processes, improving data integrity.

• 

  Oracle

  Apr 2017 - Sept 2019

  Senior Marketing Business Analyst

  • Led development and testing of dashboards with Oracle Data Visualization, enabling self-service data access and saving 8+ hours/month in reporting.• Defined business/system requirements to enable effective BI solutions.• Mentored junior analysts and organized project assignment and delivery tracking.• Delivered insights through Adobe Analytics and CX Dashboards, supporting sales and marketing strategies.• Trained regional teams on BI dashboards, ensuring adoption across departments. Show less

• 

  National Bank of Romania

  Jan 2020 - now

  • Compiled and analyzed securities data for key macroeconomic indicators (Balance of Payments, International Investment Position).• Partnered with reporting agents, IT and public institutions to ensure data accuracy and compliance with reporting methodologies.• Redesigned Excel reporting reducing compilation time by 70% and allowing for more in-depth data analysis and quality checks. • Drafted regulations and normative acts for credit institutions in line with EU legislation (covered bonds, capital buffers, crypto-assets, ESG).• Represented the National Bank of Romania in EU committees, providing technical input during legislative development.• Advised financial institutions and internal teams on prudential legislation compliance.

  • Economist, Statistics Department

    Mar 2023 - now

  • Economist, Regulation and Licensing Department

    Jan 2020 - Mar 2023