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Tom Jackson, APR

Tom Jackson, APR

Director of Public Relations

Followers of Tom Jackson, APR790 followers
location of Tom Jackson, APRGreater Chicago Area

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  • Timeline

  • About me

    Director of Communications and Community Engagement, School District 45 | I build awareness, understanding, and trust through effective communication.

  • Education

    • University of Illinois at Chicago

      -
      Bachelor's degree Communication and Media Studies

      Activities and Societies: Columnist, UIC Student Newspaper

  • Experience

    • Sunny Ridge Family Center

      Nov 1999 - Jun 2014
      Director of Public Relations

      Sunny Ridge is a child welfare agency specializing in adoption services. There I led the efforts of telling their brand story and communicating key messages to all stakeholder audiences. Developed all communication strategy and created an executed strategic public relations and social media campaigns. Developed fact sheets, press releases, media alerts, communication plans and key messages. Identified story angles to pitch local and national media, planned and implemented special events to grow request for services and public support. Managed crisis communications and issues management strategy; provided media training to professional staff and executives. Managed PR agency and oversaw agency rebranding on two occasions. Served as company spokesperson and member of senior management team. Show less

    • Tom Jackson Public Relations

      Oct 2014 - Sept 2016
      Owner

      Sole proprietor of a small PR agency, specializing in strategic communication services to help companies build brands, create awareness and compel audiences to take action.

    • Aurora East School District 131

      Sept 2016 - Nov 2021
      Public Relations Officer

    • School District 45

      Dec 2021 - now
      Director of Communications and Community Engagement

  • Licenses & Certifications

    • Emergency Management Institute: Social Media in Emergency Management

      FEMA

    • Accreditation in Public Relations (APR)

      Public Relations Society of America (PRSA)

    • Emergency Management Institute: Public Information Officer Awareness

      FEMA

    • Emergency Management Institute: NIMS Public Information Systems

      FEMA

  • Volunteer Experience

    • President

      Issued by INSPRA (Illinois Chapter of the National School Public Relations Association) on Jul 2022
      INSPRA (Illinois Chapter of the National School Public Relations Association)Associated with Tom Jackson, APR

    • Board Member

      Issued by INSPRA (Illinois Chapter of the National School Public Relations Association) on Jun 2019
      INSPRA (Illinois Chapter of the National School Public Relations Association)Associated with Tom Jackson, APR