Jessica L. Lopez, MBA

Experience

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  Freelance

  Jan 2007 - Jul 2011

  Freelance Makeup Artist

  +Provide personalized makeup application services for various occasions, including weddings, special events, photo shoots, and fashion shows, ensuring clients achieve their desired look.+Consult with clients to understand their preferences, skin types, and desired styles, offering expert recommendations on makeup products and techniques.+Develop and implement marketing strategies, including social media campaigns and collaborations with local businesses, to expand brand visibility and attract new clients.+Create a professional portfolio showcasing diverse makeup styles and techniques, leveraging platforms like Instagram and Pinterest to showcase expertise and engage with potential clients.+Maintain a strong online presence through a personal website and social media channels, utilizing content marketing to share beauty tips, tutorials, and behind-the-scenes looks at work.+Manage all aspects of freelance business, including client communication, scheduling, and invoicing, ensuring a seamless client experience.+Collaborate with photographers, models, and other professionals to execute creative visions for editorial shoots and campaigns, enhancing portfolio diversity and attracting a wider audience.+Conduct makeup lessons and workshops for clients, empowering them with techniques to enhance their everyday beauty routines, while promoting services to potential customers. Show less

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  Macy's

  Nov 2009 - May 2013

  Sales Associate

  +Determine customer needs by actively engaging with shoppers to understand their personal features and preferences, enabling tailored recommendations that enhance their shopping experience and build sales.+Learn and stay updated on product details, promotional events, and sales initiatives, utilizing this knowledge to effectively communicate value propositions to customers.+Achieve and exceed sales goals consistently through effective upselling and cross-selling techniques, fostering a positive shopping atmosphere.+Maintain a well-organized and visually appealing sales floor by restocking merchandise, arranging displays, and ensuring compliance with company standards.Provide exceptional customer service by addressing inquiries and resolving issues promptly, ensuring a high level of satisfaction and loyalty.+Collaborate with team members to enhance overall store performance, sharing best practices and contributing to a positive team environment.+Participate in training programs and workshops to improve sales techniques and product knowledge, continually enhancing personal and team effectiveness. Show less

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  Gen110

  Jun 2012 - May 2013

  Outreach Specialist

  +Generate qualified leads of homeowners interested in residential solar energy systems, utilizing effective outreach strategies to expand the customer base.+Serve as a knowledgeable consultant, providing valuable product information and guidance to qualifying homeowners regarding solar energy options and benefits.+Develop and maintain a strong understanding of the solar industry, staying updated on the latest trends, technologies, and regulatory changes to effectively communicate with potential clients.+Cultivate relationships with homeowners through personalized outreach efforts, establishing trust and credibility in order to facilitate informed decision-making.+Meet and exceed lead generation goals by implementing targeted strategies, tracking performance metrics, and continuously optimizing outreach techniques.+Collaborate with the sales team to ensure a seamless transition from lead generation to the sales process, enhancing customer satisfaction and conversion rates.+Participate in training sessions and workshops to enhance product knowledge and improve outreach strategies, contributing to the overall success of the team. Show less

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  The Local Lighthouse

  May 2013 - Apr 2015

  SEO | Social Media Specialist

  +Develop and execute comprehensive content strategies for clients, enhancing their online presence through engaging social media campaigns.+Create and optimize content across various platforms, ensuring alignment with brand messaging and marketing goals.+Manage social media accounts, fostering audience engagement and driving traffic through targeted posts and promotions.+Conduct market research and competitive analysis to identify trends and optimize strategies, keeping client accounts in line with current industry guidelines.+Edit and revise existing website content, improving SEO performance by integrating relevant keywords and enhancing readability.+Collaborate with clients to understand their unique needs and objectives, tailoring strategies to maximize their digital marketing effectiveness.+Monitor performance metrics and analytics to assess campaign success, providing clients with actionable insights and recommendations for improvement. Show less

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  Brand Connections

  Apr 2014 - Mar 2015

  Beauty Concierge

  +Greet and direct customers in the beauty aisle, assisting with cosmetic inquiries and a variety of other services to enhance their shopping experience.+Provide tailored product recommendations, leveraging in-depth knowledge of beauty brands to deliver accurate and insightful information.+Drive sales by effectively up-selling products and consistently achieving or exceeding target sales goals.+Offer unbiased advice, creating a welcoming and informative atmosphere that fosters customer confidence in their beauty purchases.+Act as a general resource for customers and employees, supporting store operations with information and directions.+Collaborate with team members to ensure a seamless and enjoyable shopping experience, contributing to overall store success. Show less

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  Contract Services Group

  May 2015 - now

  +Spearhead the development and execution of comprehensive marketing and sales strategies, driving revenue growth and brand awareness+Lead cross-functional teams, aligning marketing, sales, and business development efforts with overall business objectives+Manage and optimize marketing campaigns, increasing client acquisition and retention through data-driven insights and performance metrics+Direct budgeting, forecasting, and financial analysis, ensuring efficient resource allocation and maximum return on investment.+Collaborate with the executive team to shape strategic initiatives, including service offerings, market expansions, and client satisfaction improvements+Enhance brand recognition and credibility by leading targeted campaigns, positioning the company as a trusted partner in the commercial cleaning sector+Conduct market research and competitor analysis to maintain a competitive edge in service offerings and client solutions+Mentor and develop marketing and sales teams, fostering a performance-driven culture that consistently exceeds targets in contract acquisition and client retention+Collaborate with sales, business development, marketing, and talent acquisition teams to create effective strategies and campaigns that attract new clients and talent, while retaining existing clients and team members+Partner with HR to improve efficiencies in recruitment, compliance, onboarding, and employee retention processes Show less +Oversee promotion and advertising efforts to drive sales and build brand awareness and growth. +Manage conception, development, and implementation of marketing plan and strategies and promotional programs to drive interest and conversions+Relaunch the development of the new company website in alignment with company brand identity, and overall business goals, including content, imagery, copy, and Search Engine Optimization (SEO).+Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations+Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies+Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective +Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations+Measure the return on investment of various advertising methods+Research competitors to stay current with similar services on the market+Work with sales, business development, marketing, and talent acquisition departments to develop successful strategies and campaigns that attract new clients and team members, and keep current clients and team members+Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company+Create and maintain a successful brand and image that attracts clients and team members+Develop marketing strategies for new services and markets that comply with current company standards Show less +Plan and execute all website, SEO/SEM, database marketing, email, social media, and display advertising campaigns and branding+Create digital content, including blogs, social media posts, videos, etc.+Design, build, and maintain social media presence with organic engagement and paid social +Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) with SEMrush and Google Analytics+Identify trends and insight and optimize spend and performance based on the insights+Brainstorm new and creative growth strategies through digital marketing+Plan, execute, and measure experiments and conversion tests+Collaborate with internal teams to create landing pages and optimize user experience+Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points+Identify critical conversion points and drop off points and optimizes user funnels+Collaborate with agencies and other vendor partners+Evaluate emerging technologies+Provide thought leadership and perspective for adoption where appropriate+Create and manage Employee Portal/Intranet/Company App+Supervise and manage Sales Analyst and Marketing Positions (Team of 4)+Work with Talent Acquisition Department/Recruitment to promote job fairs, hiring events, job openings, referral program, and signing bonus+Talent Acquisition Focused Marketing, content and creative+Manage Indeed, Indeed Resume and Glassdoor profiles+Create online, social media, and print marketing content, mass advertising, direct mailers, bench ads, and billboards for talent acquisition+Experience with implementing ATS systems (Kwantek and Social Hire) and Zipwhip integration+Implement WhatApp API and Uber Business for communication and transportation of team members and candidates+Attend and Report at Weekly Talent Acquisition Meetings+Procure branding items to be used for client gifts and employee appreciation Show less +Develop marketing plan and campaigns, set goals, and provided analytics. Assisted in company growth for 4 consecutive years leading to an increase of 250 to 850 employees+Implement and manage Salesforce (Client Relationship Management-CRM) and Social Hire (Applicant Tracking System-ATS)+Create, design, and manage all company digital media/marketing including: website, blogs, and intranet, social media, content marketing, email marketing, paid and unpaid marketing, print communications and graphics including brochures, flyers, signs, PPTs, etc.+Collaborate with cross-functional teams including Sales, Human Resources, Operations, and IT to ensure optimization of marketing initiatives.+Manage many projects, lead meetings, and a team of 4; and attend regional conferences.+Create and manage client proposals Show less +Develop Marketing Plan+Set and revised goals as needed+Create various marketing campaigns+Provide reporting and analytics+Goldmine-social media integration, constant contact integration+Create email marketing campaigns to current, potential clients, vendors and current and potential employees+Conduct Hootsuite scheduling and analytics+Create print communication documents such as company calendars, business cards, flyers, posters, pins, awards, etc.+Write blogs and newsletters+Manage Social Media sites including Facebook, Twitter, Linkedin, Youtube, Flickr, Vimeo, Pinterest, and Instagram+Plan company events and attend regional conferences as company representative/sponsor for the industry+Create Proposals and pricing+Project Management+Support to upper management in projects as needed+IT support for company devices Show less

  • Vice President, Marketing and Sales

    Aug 2024 - now

  • Director of Marketing

    Jun 2022 - Jul 2024

  • Digital Marketing Manager

    Jan 2021 - May 2022

  • Business Development and Marketing Manager

    May 2017 - Dec 2020

  • Marketing Administrative Assistant

    May 2015 - Apr 2017
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  Emmy's Look

  Jun 2020 - May 2022

  Founder, Marketing, Creative Director

  B2C-Fashion Jewelry and Accessories Company +Develop and execute comprehensive business and marketing strategies, including social media, email, digital marketing, branding, content marketing, print communication, paid and unpaid advertising, affiliate (influencer) marketing, and SEO.+Oversee website development and maintenance to enhance user experience and drive traffic.+Negotiate contracts with suppliers and partners to secure favorable terms.+Manage purchasing processes to ensure optimal inventory levels and product availability.+Oversee bookkeeping to maintain accurate financial records and reporting.+Lead sales initiatives and pricing strategies to maximize profitability.+Manage shipping and logistics to ensure timely delivery and customer satisfaction.+Utilize e-commerce platforms and Shopify for effective online sales management.Accomplishments:+Achieved Pinterest Merchant Verification with over 180k monthly views. Show less