Patrick Bergner

Experience

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  FHM Service GmbH

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  Geschäftsführer und Inhaber
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  Mercedes-Benz Italia S.p.A.

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  Program Manager Van ProCenter (Expatriate)

  • Built a Retail Excellence Program for MB Vans dealers, creating the program from scratch and integrating performance levers, audits, consultative strategies, contracts, measurements, and more. • Optimized budget management (25 Mio. €), with integrated dealer incentives; also responsible for P&L for the program business case of over 100 mio. € (revenue with 25 Mio. € cost). • Achieved sales growth of 12%, employed strategic KPI-based steering for 20 dealers. • Positioned brand of Van ProCenter to gain competitive advantage, spearheading the related marketing and media plan, as well as agency management. • Liaised with a network of 6 external agencies, aligning all brand and business goals with cross-functional teams.• Led retail network management, establishing and enforcing brand standards at PoS.• Collaborated with a staff of 1, plus 1 external consultant. • Consulted with sales managers and sales representatives, advising on best practices in consumer engagement by leveraging expert product and program knowledge. Weniger anzeigen

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  Mercedes-Benz AG

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  • Completed a comprehensive training program across multiple facets of the business, with a strong focus on market implementation and adaption. • Roles included: o Brand Management – Vans, October 2013 – January 2014  Project completed in the U.S. (MB USA in Montvale, NJ), with a focus on upfitter marketing strategy. o Product Management – Small Van (Citan), August 2018 – October 2013  Designated Project Manager for Citan, providing crisis management due to negative crash test results; coordinated call-back and counter measures marketing. o Assistant to the Sales Director – Commercial Vehicles, April 2013 – July 2013 o Vanpro Retail Professionalization, November 2012 – April 2013  Conducted market research and gap analysis of dealer performance. Weniger anzeigen

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  Mercedes-Benz AG

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  Product Manager Citan

  • Orchestrated and managed the product launch of a new small van model, both EV and conventional; guiding cross-functional teams from conception through to pre-launch activities to ensure model met European customer demands to achieve customer satisfaction and business growth. • Crafted and deployed the phase-out strategy for the old vehicle, demonstrating adept communication and planning skills. • Provided superb product lifecycle management, aligning cross-functional objectives with streamlined communication to ensure deliverables were received within scope, timeline, and budget. • Gathered and analyzed product business intelligence, informing product development and launch with key data. Weniger anzeigen

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  Viessmann

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  Manager Service Products and Sales Solutions

  • Direct operations for service product, ensuring minimal costs with maximum profit. • Lead the development and implementation of the entire sales and marketing structure for service• Spearhead service product strategy, conducting comprehensive systems analysis to identify opportunities for improvement and craft impactful initiatives. • Create essential service business reports, including defining and setting up PM and sales KPI; track and analyze metrics to enable data-driven business planning. • Pioneer the development and management of a international product and sales organization for service Key Achievements: o Piloted the standardization of the service portfolio. o Championed the development and integration of new products, including remote service, self-services, or value added services for installers. o Designed a service marketing plan, the first-ever at Viessmann. o Proactively manage sales for service products, driving consumer engagement and business growth with a competitive strategy. Weniger anzeigen

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  B&K Energie und Wärmelösungen GmbH

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  Geschäftsführer