Charlotte Holgate

Experience

• 

  Chocolate PR

  Dec 2012 - Dec 2012

  PR Intern

  I spent a month at Chocolate PR developing my online PR knowledge and skills assisting the team with their daily duties. My role involved:• Compiling press releases• Writing blog posts• Compiling seeding lists• Brand research and idea generation• Updating social media channels • Creating content plans

• 

  Twentysix

  May 2013 - May 2014

  SEO Account Executive

  Working across a wide range of brands and clients in sectors such as retail, real estate, healthcare, beauty and insurance my responsibilities included:• Managing client calls and the meeting calendar• Working alongside client PR teams, building relationships and managing responsibilities• Leading group idea generation and campaign planning • Compiling seeding lists and assisting with blogger outreach• Providing Search and Digital strategy solutions• Website performance analysis using Google Analytics• Educating clients on the effects of the Google Algorithm updates• Planning and managing a successful online campaign for one of our fashion clients which resulted in great media coverage online and offline, more traffic to their website and social media channels, boosting brand awareness and increasing sales Show less

• 

  Together Ltd

  May 2014 - Aug 2015

  Junior Account Manager

  My responsibilities included:• Producing content plans for the social media channels• Writing all product descriptions for catalogue copy working closely with the Q&A garment team and designers• Daily communication with customers to ensure they are happy with stock variation and supply• Managing the critical path from presentation of new lines to buyers through to securing the final phasing and range sign off• Built catalogue spreads with the graphics team based on product performance • Monitoring and tracking product reviews to flag any production/quality issues to the QA and sourcing team• Working closely with the sourcing team to ensure product orders meet customer deadlines and demand• Collating press samples to be sent out as and when requested by the media• Identifying areas of possible media and brand promotion• Assisting with styling for key shoots by outfit building and research into key trends • Raising invoices and billing for all key accounts Show less

• 

  Charles Tyrwhitt

  Oct 2015 - Mar 2017

  Senior Marketing Executive Germany & EU

  • Marketing checks- Proofing catalogues and all promotional material checking copy, grammar format, design and imagery ensuring everything adheres to brand guidelines• Managing the German copy writing process ensuring everything is briefed in on time in line with repro and print deadlines• Data selections- Selecting specific customers in line with the propensity and recency model to target with our monthly campaigns • Campaign management- Overseeing monthly campaigns and managing the critical path to ensure everything launches on time and within budget working closely with the design and print production team• Campaign planning- Using test results to assist with planning new campaigns to successfully target key customer segments• Campaign analysis and reporting results to the Retention, Email and Acquisition teams• Managing and coordinating our seasonal campaign calendar with our external data agency • Managing the corporate promotions for the Retail team• Competitor analysis and territory research • Interviewing and recruiting for roles within the Retention department Show less

• 

  Fox Agency - Integrated B2B Marketing

  Oct 2017 - Aug 2020

  Account Manager
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  Punch-Creative

  Aug 2020 - now

  • Head of Operations

    Dec 2022 - now

  • Account Manager

    Aug 2020 - Dec 2022