
Michael Santini
Camp Counselor

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About me
Senior Demand Planner at Sonos
Education

Bentley University
-Bachelor of Science Marketing with a double minor in Sports Management and Communications Cum Laude, President's List and Dean's ListActividades y grupos:Orientation Coordinator, Orientation Leader, Intramural Athletics Staff Member, Campus Activity Board in Sports and Recreation department, Concert department, and Comedy department; Bentley Investment Group; Bentley Trading Society; Bentley Microfinance Group; Open House Representative; Intramural Captain for basketball, flag football and dodgeball.

Iona Preparatory School
-High School Diploma Graduated with HonorsActividades y grupos:Leadership Program, Orientation Program Leader, Student Representative, Track and Field during freshman and sophomore years, locally and nationally ranked pole vaulter; Italian Club, and Bowling Team.
Experience

Iona Preparatory School
Jan 2010 - Jan 2013Camp Counselor• Responsible for up to 75 campers• Planned activities for the campers, including creating their schedules for the day• Managed any problems that arose during the day between the campers

Bentley University
Jan 2014 - Jan 2015• Responsible for a team of 50 Orientation Leaders, each responsible for 15-20 incoming freshman• Planned and coordinated different activities for student participation during orientation• Immersed new students into the Bentley community by making them feel welcome and engaged throughout the orientation process• Responsible for being a mentor/resource to incoming freshmen, transfer students and Orientation Leaders • Responsible for guiding up to 200 entering freshman and transfer students at Bentley University• Planned and coordinated different activities for the students to participate in during orientation• Involved the students in the Bentley community by making them feel welcome and engaged throughout the orientation process• Responsible for being a mentor and resource to incoming freshmen and transfer students
Orientation Coordinator
Nov 2014 - Jan 2015Orientation Leader
Jan 2014 - Nov 2014

Combe Incorporated
Jul 2014 - Jan 2014Media Buying Intern• Responsible for compiling proposals for TV ad placements of Combe’s personal care product lines• Communicated with network and cable channel reps to determine geographic regions with highest population densities and television markets• Updated and consolidated spreadsheet reports of inventoried and archived TV commercial files

Rockland Boulders
May 2015 - Jan 2015Sales and Merchandising Intern• Developed sales packages and merchandise positioning to increase appeal to consumers • Designed advertising materials for baseball-themed corporate events • Researched promotional activities of minor league competitors to benchmark best practices • Conducted sales and marketing solicitations to grow traffic, revenue and profit• Provided relationship management to game guests and season ticket holders

Converse
Jun 2016 - Jan 2016Inside Sales Representative Intern• Managed dedicated client accounts to promote, showcase and market Converse merchandise• Increased sales order volume through new order generation from existing retail partners• Cultivated existing client relationships to enhance and grow future business opportunities• Performed data analytics to improve forecasting, determine client purchasing trends and evaluate opportunities to drive additional sales and profit

The TJX Companies, Inc.
Jun 2017 - Sept 2021• Oversaw the strategic merchandise planning of the Storage and Frames division, encompassing a team of 6 associates, +$300M in annual merchandise flow and shipping to 890+ HomeGoods and Homesense stores across the US and Puerto Rico• Developed and presented quarterly department strategies centered on seasonalization, diversity of product and the evolution of the product assortment to foster the customer’s “treasure hunt” experience• Designed and implemented a deliberate merchandising strategy in collaboration with the merchant team and distribution centers to flow the right goods, to the right place, at the right time based on key performance market data • Constantly reacted to the changing retail landscape to build market share through thorough analysis of store groups/clusters, sales and inventory metrics• Appointed to an Inclusion and Diversity Committee of 10 associates to determine ways in which TJX can be more inclusive and encourage diversity/equality from a product standpoint for its customer and vendor base• Led TJX concept-based training sessions to support the career development of new merchandising/planning associates, including the 30+ Associate Planner population Mostrar menos • Appointed to a team of 10 associates to assist in the planning of specific store groups/clusters based on key selling opportunities and prior year performance. Nominated as the planning point person for HomeGoods and Homesense• Partnered with the Planning Manager on the strategic merchandise planning and merchandise flow of the Storage and Frames division, while assisting in leading a team of 3 associates • Assisted in the implementation of a merchandising strategy through collaborating with the merchant team and regional distribution centers• Assisted in leading TJX concept-based training courses to support the career development of new merchandising/planning associates, including the 60+ Analyst population Mostrar menos • Appointed to PACT, a committee that plans networking, service and team building events for the 600+ merchandise planning associates across all TJX Companies. Only individuals demonstrating high leadership qualities are accepted onto this Committee• Identified and recommended actionable strategies to drive profitable sales based on historical performance, current trends and awareness of competitive activity• Collaborated with merchandising teams to assess industry trends, evaluate competition, meet with vendors, negotiate terms of sales, ensure appropriate store inventory levels and fill buying needs• Developed and presented strategy presentations to assist the merchant team in planning for future trends and department goals • Partnered with the Associate Planner and Planning Manager on the vision for the Storage division while strategically shipping to 750+ HomeGoods stores across the US and Puerto Rico, including the opening of a new chain, Homesense Mostrar menos • Appointed as my Division’s New Store Point Person to act as the liaison to other teams in the division to ensure that new stores have the ideal product assortment• Performed weekly analyses to help identify and recommend actionable strategies to drive profitable sales based on historical performance, current trends and awareness of competitive activity• Partnered with department teams to help manage weekly goals and drive business based on lower-level distortions• Assisted in developing strategy presentations for internal meetings with the merchant team to plan for future trends and department goals Mostrar menos
Planning Manager
Feb 2021 - Sept 2021Associate Planner
Jul 2019 - Feb 2021Senior Allocation Analyst
Jun 2018 - Jul 2019Allocation Analyst
Jun 2017 - Jun 2018

New Balance
Sept 2021 - Jan 2022Integrated Demand Planner• Responsible for developing and maintaining a detailed unit demand plan at the model, style and SKU level by utilizing quantitative inputs (historical data, trend information, sales forecasts) and qualitative inputs (Sales, Marketing and Merchandising feedback)• Responsible for covering the Wholesale and DTC markets for the US and Canada for the Baseball, Global Football, Tennis, Lacrosse, and Running Inspired businesses• Actively managed risks and opportunities to the plan by partnering with Sales, Marketing and Merchandising • Led the monthly Demand Consensus process for all Channels (Wholesale and DTC) for US and Canada• Responsible for the selection and maintenance of system size curves and analysis of fill rate performance at the SKU level to determine order needs Mostrar menos

Sonos, Inc.
Jan 2022 - nowSenior Demand Planner• Responsible for $300M+ in product revenue (~20% of total company revenue) with a forecast accuracy of +90%, the highest in the demand planning group• Prepare yearly, monthly and weekly demand forecasts on new, existing and phase-out products based on the needs of channel partners, local sales insights and Sonos-driven activities with a focus on forecast accuracy, revenue goals and Operational KPIs• Represent the Operations Team as the primary point of contact for Sales, Finance, Marketing, Allocations and Fulfillment• Responsible for ongoing performance analysis and improvements during the Monthly Business Review cycle as well as during the S&OP decision-making process• Monitor and adjust Sell-Thru/Sell-In forecasts based on identifying macro/micro industry trends to right-size and optimize channel inventories of Sonos’ premium audio offerings• Collaborate cross-functionally to ensure smooth and efficient execution of the forecast while also developing, improving and automating forecasting reports to assist key stakeholders in their decision-making process and analysis of their business Mostrar menos

Berkshire Hathaway HomeServices Warren Residential
Jan 2023 - nowSales Associate
Licenses & Certifications
- View certificate

Inbound Marketing Certification
HubSpotDec 2015
Honors & Awards
- Awarded to Michael SantiniCum Laude - May 2017
- Awarded to Michael SantiniDean's List Recipient Bentley University Students who achieve an overall GPA of 3.3 or higher for a semester receive the honor of Dean's List.
- Awarded to Michael SantiniHonors Certificate Iona Preparatory
- Awarded to Michael SantiniPresident's List Recipient Bentley University Students who achieve an overall GPA of 3.7 or higher for a semester receive the honor of President's List.
- Awarded to Michael SantiniSonos Gold Record Award Recipient - For outstanding contributions to the Sonos business and for going above and beyond in the commitment to demonstrating the Sonos Behaviors.
Volunteer Experience
Volunteer
Issued by Boys & Girls Clubs of America on Aug 2018
Associated with Michael SantiniVolunteer Construction Assistant
Issued by SBP on Nov 2012
Associated with Michael SantiniBreast Cancer Research Fundraiser
Issued by American Cancer Society on Jan 2010
Associated with Michael SantiniPolar Plunge Fundraiser and Participant
Issued by Special Olympics on Jan 2011
Associated with Michael SantiniDisaster Relief Volunteer
Issued by Operation Helping Hands on Nov 2012
Associated with Michael Santini
Languages
- enEnglish
- itItalian
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