Katie Switras

Experience

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  Kocina Branding and Marketing Company

  Apr 2011 - Jul 2011

  Marketing Intern

  • Marketed booths to potential exhibitors for the “50+ PrimeTime Living Expo” by calling 50 companies or more daily and 60 plus e-mails weekly. • Organized and updated of client database to address promotional ticket for upcoming Expo. • Assisted in the development of collateral material such as press releases and media kits.• Performed administrative tasks such as writing letters, answering phones and organizing expo samples.

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  Western Michigan University

  May 2012 - Jul 2012

  Research Assistant

  • Collected, analyzed, and displayed recycling data and assisted with research design, report writing and discussion of findings.

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  Clean Vibes, LLC

  Jun 2012 - Jun 2012

  Crew Member

  • Responsible for recycling and trash collection for Bonnaroo Music and Arts Festival, a 4 day music festival that over 80,000 people attend annually. • Set up 4,000 trash, recycling and compost containers before and after the event. • Promoted "leave no trace" to keep the land clean.• Advertised the benefits of recycling and composting to attendees.

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  City Pages

  Jan 2013 - Jan 2013

  City Pages Street Team

  -Promote City Pages clients and their initiatives, sign people up for City Pages online newsletters, take pictures for the promotions page and the print ads, and pass out City Pages promotional materials.

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  Hampden Park Co-op

  Jun 2013 - Sept 2013

  Public Relations Intern

  • Assist General Manager in developing communication strategies related to store operations.• Identify and implement communication mediums for customers regarding store renovations and activities. • Work with General Manager to implement solid communication plans. • Build a strong social media presence to gain customer acquisition and retention. • Increase brand knowledge and develop a strong presence throughout the community.

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  Voice Solutions Inc.and Digital Clinic

  Nov 2013 - Aug 2015

  Creative and Support Manager

  • Project Manager of Franchise and small business accounts which required overseeing projects from the close of sale to the testing of installed equipment. Responsible for connecting with owners to confirm timeline, equipment ordering, technician scheduling, and equipment testing after installation to confirm final stage of project. Liaison between client and sales development manager. • Responsible for script writing and proofing for digital audio productions and maintained corporate messaging on-hold updates per corporate marketing schedules.• Maintained equipment capabilities. • Prepared client reference documents for equipment installation and troubleshooting.• Assisted in migration of newly acquired company, Digital Clinic, by streamlining communication between various companies involved. Show less

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  Deaf Professional Arts Network

  Aug 2015 - Nov 2015

  Voice Over Talent/Marketing and Social Media Coordinator

  • Provided voice-over translation while Deaf talent simultaneously presented current news in American Sign Language (ASL) to allow accessibility to all viewers for online streaming programs.• Aided Deaf talent with translations from English to ASL to allow ease of interpretation for Deaf audiences.• Assisted with brainstorming and executing creative solutions for the social media platforms, specifically Facebook, Instagram and Twitter. • Developed marketing and social media plan for a projected project launching in January 2016. • Created engaging potential advertisements such as video clips, website/blog spots and expo materials. Show less

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  Spectrio

  Jan 2016 - Nov 2018

  Sales Business Development Manager

  • Strengthened client accounts and relationships, varying from small-scale individual practices to large-scale franchises such as Elements Massage and Winmark Corporation.• Successfully grew new business opportunities via cold-calling and networking strategies.• Proactively streamlined FDD process by setting up new locations with product line.• Ensured full project with the client’s requirements, deadlines and budget.• Collaborated with the creative and marketing teams to implement new salesstrategies and launches.• Attended Vendor Trade shows to expand network of sales leads and develop newrelationships of interest.• Assisted company with restructured sales team and ensured new hires are trained. Show less

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  Naranjo Designs Creative Studio

  Apr 2019 - Jul 2019

  Marketing and Business Development

  • Developed new client relationships and business growth• Attended networking events and expos throughout Detroit to collaborate, encourage partnership and build awareness of design studio• Researched, organized and applied to certifications that support women-owned, minority owned and start-up companies to increase company visibility and opportunity • Developed marketing calendar for social media posts• Organized networking calendar and attendees• Researched and implemented project management software• Maintained regular contact with clients and identified opportunities to deliver added value to client relationships Show less

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  Deibel Laboratories

  Dec 2020 - Jun 2022

  Inside Sales Specialist
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  LinkedIn

  Jul 2022 - now

  Talent Account Director 1, Global Small Business and Acquisition (GSA)