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Rui Chen

Rui Chen

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location of Rui ChenBellevue, Washington, United States

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  • Timeline

  • About me

    Growth Strategy @TikTok | ex-Adobe | Duke MBA

  • Education

    • University of Macau

      2013 - 2014
      Portuguese Literature and Studies

    • Duke University - The Fuqua School of Business

      2021 - 2023
      Master of Business Administration - MBA Management Science and Technology Management (MSTeM) Second Major (eligible for 3-year OPT) Dean's List, Merit Scholarship

      Activities and Societies: Co-president | FinTech Club, Tech Club, Design & Innovation Club Concentrations: Decision Science, FinTechCertificate: Health Sector Management (HSM)

    • Chengdu NO.7 High School 成都市第七中学

      2008 - 2011

    • Beijing Foreign Studies University

      2011 - 2015
      Bachelor of Arts - BA Portuguese Language and Studies

  • Experience

    • Industrial and Commercial Bank of China

      Aug 2015 - Nov 2017

      Explore and evaluate potential target markets for ICBC’s global corporate strategy by analyzing country and sovereign risk dynamics of multiple countries and territories in LATAM and EMEA regions Assess market risk for overseas subsidiaries by analyzing trading profit & loss and controlling market trading limits

      • Risk Analyst, Country & Sovereign Risk

        Aug 2016 - Nov 2017

      • Risk Analyst, Market Risk

        Aug 2015 - Aug 2016

    • ICBC Brasil

      Nov 2017 - Aug 2020
      Risk Analyst

      Risk Management: corporate credit risk, market risk, operational risk, complianceProject Management: Basel Accord risk framework project reporting to Brazilian Central BankInvestment Management: industry research focusing on technology and fintech companies in Brazil

    • Amazon

      Aug 2020 - Jul 2021
      Business Strategy Analyst, Product and Customer Insights Strategy

      GTM Strategy, International Strategy: - Market research and competitor analysis on social commerce industry, identifying business opportunities and obtaining buy-in from stakeholders to scale globally- Quantitative analysis on cross-border logistics, providing insights for international marketing and pricing strategyMarket Research, Consulting leadership: - Benchmark analysis on e-commerce loyalty program, with recommendations adopted by leadership for data-driven decisions- UX/UI research on gamification within e-commerce apps by conducting A/B testing and user interviews, accelerating strategic resources relocation Show less

    • Adobe

      May 2022 - Aug 2022
      Growth Product Manager MBA Intern - Adobe Stock

      - Build quantitative models to identify new users with high-value potentials for Adobe Stock, moving new contributors to appropriate early engagement programs- Create strategy roadmap for high-quality content growth, leading experiments on key performance metrics

    • Adobe

      Jun 2023 - Nov 2024
      Product Strategy, Content and Creator Monetization

      - Product strategy for content acquisitions for generative AI model training dataset- Data modeling and quantitative analysis for content acquisition and contributor engagement strategy

    • TikTok Shop

      Nov 2024 - now
      Senior Strategy & Analytics Associate, User Growth

    • TikTok

      Nov 2024 - now
      Senior Strategy & Analytics Associate, User Growth

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Rui Chen
      Merit Scholarship Duke University - the Fuqua School of Business Jul 2021
    • Awarded to Rui Chen
      Graduate with Honors Beijing Municipal Education Commission Jun 2015
    • Awarded to Rui Chen
      First-class Scholarship Beijing Foreign Studies University May 2014
    • Awarded to Rui Chen
      Merit Student Beijing Foreign Studies University May 2013