Benjamin Klipper

Experience

• 

  Spontaneous JetSet Travel

  May 2014 - Jun 2015

  Creative Director | Marketing Director

  Delivered a 300% increase in customer conversions.Activated advertising assets in universities across the Southeast.Conducted demographic research to identify consumer trends.Wrote compelling copy targeting the needs of traveling college students.

• 

  Jack Jaffa & Associates

  Nov 2017 - Oct 2018

  ECB Research | Litigation
• 

  Charidy.com

  Oct 2018 - now

  Created a fundraising campaign for the CDC Foundation which raised over $50 million.Research non-profit organizations to draft insights to harness the brands' voice and presence.Developed and implemented cross and multi-channel marketing strategies, including street galas, art installations, business partnerships, and guerrilla as well as traditional marketing.Crafted all forward-facing assets to reach untapped/unconsidered donors. Leveraged personal knowledge of religious communities to deliver hyper-targeted campaigns that raised more than $10 million for non-profits.Drafted fundraising templates currently in use by more than 200 non-profits.Harnessed the organization's voice to keep copy familiar and on brand.Composed strategies to effectively leverage the organizations' brand equity in both digital and physical space.

  • Senior Copywriter | Creative Strategist

    Oct 2020 - now

  • Junior Copywriter | Creative Strategist

    Oct 2018 - Oct 2020
• 

  Form Three Media

  Mar 2020 - now

  Writer

  Under contract for a book that is due out soon.

• 

  MobStub

  Oct 2022 - Aug 2023

  Senior Copywriter | Social Media Manager

  Created demographic-specific social media posts increasing CTR by 40%.Ran a company-wide brand audit to ensure the company was on track to meet its SMART goals.Developed strategic insights to increase awareness, CTR, and customer conversions.Researched consumer trends to develop timely and compelling copy for the eCommerce site.

• 

  ICA Institute

  Feb 2024 - now

  Director of Marketing and Admissions