Jan-Paul B.

Experience

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  Holland Farming BV

  Apr 1998 - Jun 2001

  Technical Product Manager
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  Pokon & Chrysal

  Jul 2001 - Apr 2005

  International Product Manager STOP
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  Marfo

  May 2005 - Feb 2008

  Marketing Manager Foodservice
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  Bunge

  Mar 2008 - Dec 2016

  -Deliver the successful and innovative customer workshop concept in the Creative Studio -Develop and execute market/customer/consumer insight strategy-Develop and implement new market segment strategy-Deliver award winning product propositions-External representation of the company in the European Palm Oil Alliance (EPOA) Responsible for European marketing of specialty fat and bulk oil portfolio. Activities include:-In-depth analysis & determination of potential in different segments of the European food market.-Concept development, planning & execution of trade shows, including participation to Food Ingredients Europe 2009.-Concept development, planning and execution of marketing of the Loders Croklaan Creative Studio

  • Marketing Manager Europe

    Sept 2010 - Dec 2016

  • Market Innovation Manager

    Mar 2008 - Aug 2010
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  Crown Van Gelder International B.V.

  Jan 2017 - Mar 2019

  Sr. Business Marketeer

  -Redefinition of brand, translation into new communication materials, including new website-Initiating and delivering new commercial dashboarding (via Tableau)-Design, implementation and execution of market analysis in strategic segments-Design, implementation and execution of process for market introductions-Alignment and optimization of commercial systems (inc. Salesforce)-Alignment of commercial planning, integration of sales & marketing plans/budget-Member of pricing committee Show less

• 

  DNP Imagingcomm Europe B.V.

  Apr 2019 - now

  -Leading the marketing efforts of DNP Imagingcomm IEU-Enhancement of CRM/Web system & integrations, improving user experience-Implementation of customer surveys within Spotler, integration of CRM-Development of sales forecasting models-Development of video posts for social media: vlogs, animation -Leading implementation of CRM system (Microsoft Dynamics)-Initating and leading build of new website (Wordpress) => from 0 to 25 online sales leads/month-Develop clear branding/positioning/messaging of DNP in Thermal Transfer Market-Implementation of SEO/SEA/Social media marketing in the organisation-Implementation of KPI dashboarding (Power BI) in the organisation-Set-up of pricing committee-Implementation of e-mail automation (Spotler) and integration with CRM

  • Manager Marketing EMEA

    Aug 2020 - now

  • Market intelligence & marketing communications manager

    Apr 2019 - Aug 2020