Alexander Novkov

Experience

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  Sopharma

  May 2013 - May 2013

  PR Trainee
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  Sopharma

  May 2014 - May 2014

  PR Trainee
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  Actavis

  Sept 2014 - Jan 2015

  Data Entry Operator
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  OFF Media JSC

  Feb 2015 - May 2015

  Journalism Intern
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  Nike

  Jun 2015 - Sept 2015

  Sales Associate
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  OFF Media JSC

  Oct 2015 - Mar 2016

  Reporter

  As a reporter for the Bulgarian digital media OFFNews, I covered a wide range of topics including: economics, internal and foreign policy by following the everyday news flow. My primary duties were: writing of articles and commentaries and taking interviews.A huge portion of my work was dedicated to attending and covering all kinds of events such as protests, conferences, press conferences and exhibitions. Except for writing articles, I was responsible for their positioning and promotion in social media. Show less

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  Kanbanize

  Apr 2016 - Jul 2019

  As the Content Lead of Kanbanize, I contributed every day for the achievement of the company's marketing goals. I was responsible for the development and successful execution of the company's content marketing strategy. I actively participated in the production, editing and promotion process of all content for our website, blog and collaborative projects.My duties included managing the social media profiles of the company as well. I was in charge of the promotion of content and communication with users in all social media channels used by Kanbanize and email marketing activities. Show less As a Content Marketing Expert, I contribute every day for the achievement of the company's marketing goals. I generate, develop and promote content ideas including blog articles, case studies, screencasts and take part in the preparation of graphic materials for both the blog and website of Kanbanize. Often my work requires communication with different types of media, influencers and company clients in order to create specific pieces of content and reach the company's public in the most efficient way. My duties include monitoring and managing the social media profiles of the company as well. I am in charge of the promotion of content and communication with users in all social media channels used by Kanbanize. Show less

  • Content Lead

    Mar 2017 - Jul 2019

  • Content Marketing Expert

    Apr 2016 - Feb 2017
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  ScaleFocus

  Jul 2019 - Jan 2020

  Marketing Specialist

  As part of ScaleFocus, I developed and executed multi-channel marketing campaigns.I was given marketing ownership of ScaleFocus Academy. My duties required me to develop the brand's identity and introduce it to the public. I was responsible for the content architecture of https://scalefocus.academy/ and delivered all the copy for the website. A major part of my role was raising brand awareness and attracting candidates for the newly-created IT academy. To do so successfully, I worked heavily with national and local media, established solid social media presence, and put digital advertising and email marketing to good use.For the first edition of ScaleFocus Academy, my efforts attracted over 500 candidates who applied for 100 available spots. Show less

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  Freelance, self-employed

  Jan 2020 - Jun 2020

  Digital Marketing Strategist & Consultant
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  Automagically

  Jul 2020 - Dec 2022

  Partner
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  GrowthRaise

  Dec 2022 - now

  Founder