Sarah Lukas

Experience

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  Competitor Group

  Jan 2011 - Jan 2013

  Reported stories for the VeloNews magazine, interviewed important figures in the cycling industry in both English and Spanish to bring a fresh new look to a revamped magazine.I joined Competitor Group Inc., VeloNews, out in Boulder, Colorado for an intern with the company. I was not just limited to simple tasks, but was expected to produce ideas, attend weekly edit meetings, and assist the office in whatever I could. While I am not a journalism major, my writings were well executed to the point I had published articles in not only online content, but magazine content as well.Phone Etiquette, Spanish, Word Processing, Web HTML, Web Content Writing, Web writing / blogging, interviewing, Internet Research Tunjukkan kurang

  • VeloNews Freelance Reporter

    Jan 2011 - Jan 2013

  • VeloNews Intern

    Jan 2011 - Jan 2011
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  Trek Bicycle

  Jan 2011 - Jan 2011

  Marketing Assistant at Trek Store Colo

  Assisted the store management in updating their company website and analyzing website traffic in order to attract existing and new customers into the store.I worked closely with the owner of the Trek Store Colorado and made his ideas a reality. I organized the tasks that the sales associates were unable to complete by working with a point of sale system. I synced the online shopping inventory to the inventory on the in-store computers. This allowed for precise inventory to be accounted for.I updated their current website to have recent photos, up to date news information, and other events. This made it easier to navigate, as well as drew in more viewers based on our online traffic.Proficient in typing, Computer Programs Microsoft Excel, Web HTML, writing editing communications word presentation, Advertising, PhotoShop Tunjukkan kurang

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  Rhinelander GM & Toyota

  Feb 2012 - Sept 2012

  Sales and Leasing Consultant

  Provide guidance for the dealership in improving sales figures to meet quarterly and yearly goals. Actively performing a specific sales strategy best suited for each individual customer. This meant learning the ever changing and new market. It included the products on the market, the way the market is fluctuating in prices, and how to handle giving values for customer's current vehicles.Worked closely with Financial and Marketing Departments to best serve the customers and the company in an efficient and effective way. Dealt with leasing, financing, and cash deals in automotive sales, as well as interacting to each customer to accomodate individuals' needs and wants. This meant for a lot of initiative, outgoing, and personal skills. Tunjukkan kurang

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  Lindenwood University

  Sept 2012 - Jan 2013

  Graduate Assistant for Varsity Cycling Team

  Competitively raced in varsity program. Helped build the women's and mountain bike program to a road and make dominated team. Assisted head coach in travel arrangements, budgeting, and attending junior recruitment fairs. Along with these tasks, managing social media outlets and maintaining relationships with sponsors and community outreach. This also included editing and writing race reports, press releases, etc.

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  Attitude Sports Pewaukee

  Jan 2013 - Apr 2014

  Sales, Mechanic, Social Media
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  Colectivo Coffee

  Jan 2013 - Apr 2014

  Barista

  Brewing up some of the best coffee...the right way. Organic. Fair trade.

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  USA Cycling

  Jan 2013 - Jan 2013

  Follow racers in the MWCCC and update social media for a number of purposes. Through Twitter and Facebook primarily, we can communicate with racers for feedback, highlights of weekends, highlights of successful student-athletes and programs, and any news that needs to be made public. Weekly reporting of Midwest Collegiate Cycling Conference races and happenings. These include race reports, highlights of weekends, photos, and the following of conference leaders.

  • Social Media Coordinator

    Feb 2013 - Jan 2013

  • Online Conference Contributor

    Jan 2013 - Jun 2013
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  Bike Stop Cafe

  Apr 2013 - Jan 2013

  Mechanic

  Work part-time as a mechanic in the bike shop of the business. Assisted owners Jodi and Tony with customer relations, rentals, repairing bikes, and helping coordinate events. Duties are not limited at the Bike Stop Cafe.

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  Skratch Labs, LLC

  Jan 2014 - Jan 2015

  Dealer Services Representative
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  Backcountry.com

  Jan 2014 - Jan 2014

  Competitive Cyclist - Customer Solutions Sales Representative
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  Thorpe Marketing

  Jan 2015 - Jan 2018

  Account Manager

  Clients included, but not limited to: Pinkbike.com, Topeak, Elite - Italy, Hutchinson Tires, OnGuard, NICA, INGAMBA, MilKitPinkbike - Contracted on to begin market research in the Tourism industry. Analyzed similar publications and tourism spend patterns to determine the best involvement for the mountain bike industry and the economics of tourism, and how they are connected. The project evolved into enough ROI to bring in additional employees dedicated to the Tourism Market. Continued development of Pinkbike's offerings to the market have further progressed PB amongst its competitors, showing growth of about 90% in year 1, and over 100% from that in year 2. Topeak - Through continue brand and product recognition, Topeak has had a rebirth in the US market with some of the more inclusive areas of the marketing and PR offerings. Reach and engagements have increase at times to over 1000% in 2 years, bringing more opportunity to the brand. Expansion into an ambassador and influencer program, developments of video and photo production, and awareness are just a couple steps in reintroducing Topeak to the US market.Elite - Elite, Italy, is a leader in bottles, cages, and trainers, with factories directly in Italy and Croatia. Media relations are key on this account, working closely with the team in Italy. Tunjukkan kurang

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  General Mills

  Jan 2016 - Apr 2019

  Independent Marketing Representative

  Managed a team of 15 reps in different regions of the US for brands' product demos including: Annie's, Larabar, Cascadian Farms, Epic Bar, Teavana, Hi-Ball energy, Food Should Taste Good.Manage regional demo representatives and their completion/tracking reports of guerrilla and in-store experiential marketing. Assist in sample product ordering, scheduling with Whole Foods Market and other grocers, tracking and managing demo completion and ensuring budgets are on track, approve demo recap reports to aid in payroll. Tunjukkan kurang

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  Pinkbike

  Jan 2019 - Nov 2020

  Global Marketing, Communications, & Public Relations

  Led cross-functional teams in the execution of marketing campaigns, merchandise, eCommerce, retail, and larger projects such as Pinkbike Academy.Created internal and industry newsletters using MailChimp to maximize advertising and communication efforts.Oversaw and led strategy of the Pinkbike Shopify e-commerce site including: fulfillment + warehouse research, cost analysis reports, inventory management, & promotional planning, newsletter creation, and more to deliver over 380% growth in annual sales from 2018, breaking into the 6-figure sales.Managed internal communications (MailChimp, Slack), partner, industry, and project communications, newsletters (MailChimp), project management + software (Asana, Wrike), e-commerce site (full supply chain management), audience polls and surveys, social media (Later, Iconosquare), deck and kit creation, market research, copy writing, logistical planning (travel bookings and scheduling), and more. Tunjukkan kurang

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  CyclingTips

  Apr 2019 - Nov 2020

  Technical writer that contributed product reviews, news stories, race coverage, news stories,sponsored content, and more generating over 30-40k reads per article.

  • Social Media Coordinator

    Feb 2020 - Nov 2020

  • Editorial Contributor

    Apr 2019 - Nov 2020
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  Freelance

  Nov 2020 - Jan 2021

  Freelance Marketing

  The Current Print Shop - Web Design and Point of Sale - Squamish, BC:http://www.thecurrentprintshop.comA local photographer collective gallery opening April 2021. Developed and built the online website, as well as built out the brick & mortar POS system.Breathe Fitness - Marketing and Operations Manager - Squamish & West Vancouver, BC:Breathe is a boutique yoga & fitness studio. The studio needed assistance executing & strategizing email marketing, retail & e-commerce on Facebook, Instagram, and their website, along with other social channel content creation. Included web design and POS setup.Teavana + Hi-Ball - National Demo Coordinator - United States: Teavana, an American tea company acquired by Starbucks, and Hi-Ball energy, a natural sparkling energy drink, both invested efforts in marketing their products through guerrilla marketing efforts and in-store product demos. Manage and approve reporting executed by independent reps, including budget management, completion and accuracy of submitted reports, managing store locations, hiring of reps for the program, and necessary asset creation.DayByDay Coaching - Administrative - Global: Administrative duties, invoice, and athlete management - Specializing in coaching cyclists and triathletes, we at DaybyDay Coaching focus on quality relationships by treating our athletes as individuals, not numbers.The Spot Laundromat - Web Design - Squamish, BC:There was a need to grow the online presence, as well as offer more ways for customers to get information and book services. Website host and domain transfer, website build-out, Shopify e-commerce set up, appointment booking integration, and other digital marketing support.O'Brien's Pet Food Supply - Web and Online Inventory Management - Squamish, BC:O’Brien Pet Foods opened in 1988 as Squamish’s first pet food and animal supply store. Provided updates to their e-commerce site on LightSpeed, and their WordPress site. Tunjukkan kurang

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  Thorpe Marketing

  Jan 2021 - now

  Brand Marketing Manager

  Work specializing in e-commerce, inventory and retail management, digital marketing, social media planning, brand image, copywriting, email marketing, public relations, media relations, and more. Why do we exist? To make the biggest difference for our clients, their brand, and their business. We place a strong emphasis on activities that are proven to be most effective and efficient in guiding consumer purchase decisions.Current Accounts:OnGuardVelo Saddles - the world's largest manufacturer of bicycle saddlesXpedo PedalsTopeakPast Accounts:OrucaseDigit BikesReddiyo training software - dynamic training plans for cyclistsDonnelly Cycling - TiresElite CyclingTraintoRide.com / EnduroMTBTraining.comCycle Force Group - InGear Outfitters Tunjukkan kurang