Jennifer Crouse

Experience

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  Live Nation

  Jan 1996 - Jan 1998

  Cellar Door Productions Assistant/Cellar Door Entertainment Agency Assistant

  Began as intern while serving as Director of Concerts for the University of Maryland at College Park, booking bands for the university through the Cellar Door Entertainment talent agency. After interning for six months, was hired as an assistant to the agency, processing entertainment contracts and invoices and periodically serving as a production assistant for concerts. A year later, the agency's parent company, Cellar Door Productions, hired me as a marketing and production assistant, monitoring show advertising, ticket sales, and continuing periodic assignments assistant on show sites. Show less

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  Academy of Managed Care Pharmacy

  Jan 1998 - Jan 2001

  Exhibits and Meetings Coordinator

  Successfully managed meeting logistics, exhibits and sponsorships for two national expositions annually for pharmacy association (3000-attendee, 200-booth annual meeting), including communications, supplier coordination, booth sales, developing marketing publications and hall promotions, management of sponsorship sales and marketing, operations management, show design and on-site management. Assisted with operational management two leadership seminars annually, including contracting of suppliers, affiliate relations and group housing management, developing marketing publications, and on-site management. Show less

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  Fairmont Washington D.C.

  Jan 2001 - Jan 2003

  Convention Services Manager

  Produced more than 70 events annually for high-end domestic and international clients. Coordinated efforts of all hotel operations departments to produce a variety of events, including room setups, site inspections, food and beverage and audio/visual planning, contracting outside vendors, on-site management, and working within contractual and budgetary restrictions. Prior role included both production of events and group sales and contract negotiations for hotel.

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  American Seed Trade Association

  Sept 2003 - Aug 2024

  During my tenure at ASTA, I've achieved significant accomplishments across various domains:Revenue Enhancement & Innovation: Introduced groundbreaking sponsorship structures, elevating annual convention revenue from $10K to $330K. Pioneered innovative programs and set industry standards.Strategic Partnerships & Branding: Forged strategic alliances, including one with Walt Disney World. Provided virtual meeting production services, resulting in a 30% increase in attendance and successful rebranding efforts.Event Management & Growth: Coordinated multiple executive and committee meetings simultaneously, modernized aging conferences, and efficiently managed budgets and trade shows.Effective Meeting Management & Optimization: Established private meeting room policies, negotiated rebates, and transitioned to advanced event technology solutions.I've successfully led ASTA through transformational changes, recognized as a leader in hybrid events during the COVID pandemic, and consistently driven growth, innovation, and excellence in the meetings and events industry. Show less

  • Senior Director, Meetings & Services

    Oct 2019 - Aug 2024

  • Director, Meetings & Services

    Sept 2003 - Oct 2019
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  APHL - Association of Public Health Laboratories

  Aug 2024 - now

  Director, Conferences & Events