Mehmet Arac

Experience

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  Sandoz

  Jan 2010 - Jan 2011

  R&D Analyst

  EPSA Individual Mobility Project is a long term project that gives the opportunity to students in their late years of studies and recent-graduates of pharmacy or pharmaceutical sciences from all European countries (members of EPSA) to gain an additional real-time working and researching experience in any field of pharmaceutical profession before they fully engage themselves into the professional life.Nevertheless, IMP represents a unique chance for students and recent graduates not only to gain valuable impressions and experiences when referring to foreign European countries, their cultural background and customs, but also to get to know the European diversity. IMP was created to make research and working practice abroad more reachable for all European students of pharmacy and to give them the chance to learn how to work in a foreign environment and also to gain experience, knowledge and working customs different from those offered in their home country.IMP's aim is to interconnect European pharmaceutical industry, institutions and associations with European pharmacy students or recent graduates in order to improve their collaboration.Individual Mobility Project is a great programme which has all the potential to break down European barriers and unify all European countries, especially when referring to exchange of pharmacy students or recent graduates and, later on, also pharmacy professionals.More info will be provided upon request. Daha az göster

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  Gölcük Asker Hastanesi

  Jan 2012 - Jan 2013

  Military Mandate / Head Pharmacist

  Military Mandate for 12 monthsHeadpharmacist duty for 4 monthsHead of Purchasing committee

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  Hacettepe University

  Jan 2013 - Jan 2015

  Research Assistant - Academic

  Biotechnology DepartmentFaculty of PharmacyResearch Assisstant & PhD Student

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  STEM Consulting & Marketing Inc.

  Jan 2015 - Jan 2016

  Consultant - Field Analyst

  - Observation & Analysis of Turkish Pharmaceutical Companies marketing strategies- Monitoring allignment level between marketing & sales- Dual-studies with medical representatives- Evaluation and reporting of dual-studies- Market field experience

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  Nobel İlaç

  Jan 2016 - Jan 2019

  Therapeutic area responsibilities : - Orthopedics, Physiotherapy and Rehabilitation, Dermatology , EM & GPPrimary Care Products:- Etolax: Launched Etodolac & Thiocolchicocide fixed-dose combination.- Melox: Marketed Meloxicam.- Funit: Introduced Itraconazole.Achievements: - Launch Experience : ETOLAX- Achieved 800,000 unit sales of ETOLAX in the first year.- Captured a 10% unit market share.- Attained a 25% prescription (Rx) share within the Orthopedics specialty.- Established strong relationships with Key Opinion Leaders (KOLs) and professional associations. Daha az göster Therapeutic area responsibilities : - Orthopedics, Physiotherapy and Rehabilitation, Gasteroenterology, General Surgery, ENT, Respiratory Diseases, EM & GPPrimary Care Products:- Pain TA : Etol Fort (Etodolac), Etol SR, Tiyokas topical gel (Dexketoprofen&Thiocolchicoside),- Gastro TA : Pulcet (Pantoprazole),- Anti-infectives TA : Aksef Tablets (Cefuroxim aksetil), Aksef Injectable,- Respiratory TA : Lorclast (Desloratadin&Montelucast)Achievements: - Conducted comprehensive market research to gain new insights and develop innovative strategies for established mature products.- Utilized various research methodologies and data analysis techniques to uncover market trends, customer preferences, and competitive landscape.Key Accomplishments:- Identified untapped market segments and developed targeted marketing campaigns, resulting in increased sales and market share for mature products.- Leveraged market research findings to optimize product positioning, pricing, and promotional strategies, leading to improved customer engagement and brand loyalty.- Collaborated with cross-functional teams to implement strategic recommendations, resulting in enhanced product performance and profitability.- Conducted competitor analysis to identify emerging trends and competitive threats, enabling proactive decision-making and agile response to market dynamics.- Presented research findings and strategic recommendations to senior management, influencing key business decisions and driving organizational growth.Sales Representative Achievements (01.02-30.09.2017) - Highly motivated and results-driven Sales Representative with a proven track record in exceeding sales targets.- Seeking an opportunity to utilize my exceptional interpersonal skills, persuasive communication, and strong sales acumen to drive revenue growth for Nobel Acute Products portfolio.- Successfully achieved and exceeded sales targets by 32%, contributing to the company's overall revenue growth. Daha az göster

  • Product Manager

    Jan 2017 - Jan 2019

  • Junior Product Manager

    Jan 2016 - Jan 2017
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  Abbott

  Jan 2019 - Jan 2020

  Product Manager

  Therapeutic Areas of Responsibility: • GastroenterologyDuties & Responsibilities: • Responsible for brand and budget management within the Gastroenterology therapeutic area. • Developed and implemented marketing and operational plans aligned with business unit strategies, focusing on engaging Key Opinion Leaders (KOLs), disease campaigns, and patient support programs. • Implemented brand strategies and activity plans, effectively utilizing the allocated profit and loss (P&L) budget to achieve annual marketing and sales objectives. • Collaborated with cross-functional departments to achieve brand goals. • Led the brand team in gathering customer-focused insights. • Ensured alignment and communication with the global and Eastern Mediterranean (EM) region. • Allocated resources to maximize brand profitability. • Developed regular forecast updates to aid in financial planning. • Anticipated and defined marketing strategies. • Continuously evaluated market dynamics, customer needs, and competitor activities to enable strategic decision-making. • Managed Key Opinion Leader (KOL) and Professional Doctor Association relationships. • Conducted visits with the sales team to monitor detailing quality and assess market dynamics among target doctors. • Developed communication strategies and promotional materials, reflecting customer needs and incorporating feedback from the sales force, while also managing advertising agencies for marketing materials. • Contributed to the "brand team" spirit by closely collaborating with the medical and sales functions. • Developed, implemented, and updated product training for the sales force on an ongoing basis. • Defined and led innovation initiatives. • Led and maintained innovation-led projects. Achievements: • Increased Dicetel's market share from 16.9% to 18.5%. • Conducted and led a meta-analysis in collaboration with the Turkish Gastroenterology Association and medical department. Daha az göster

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  Humanis

  Jan 2020 - Jan 2021

  Product & Field Sales Manager

  Therapeutic Areas of Responsibility: • Dermatology & OTC Product Manager Duties & Responsibilities: • Held responsibility for the Dermatology therapeutic area, focusing on anti-fungal therapy. • Managed the MİNOXİL Topical Hair Growth Spray, including establishing over-the-counter (OTC) positioning and developing digital & social media marketing strategies. • Assumed additional responsibility for Digital Marketing Strategies & Activitie.• Implemented brand strategies and activity plans, effectively utilizing the allocated budget to achieve annual marketing and sales objectives. • Continuously evaluated market dynamics, customer needs, and competitor activities to enable strategic decision-making. • Conducted pre-launch forecasting for novel therapeutic areas including anti-infectives. Field Sales Manager Responsibilities: • Oversaw three regions as a Field Sales Manager: Marmara, Southern Marmara, and the Black Sea. Managed a team of 14 sales representatives. Achievements: • PM : Established the Regional Rising Star Development Program, introducing 8 geographic regions and identifying 32 new rising stars among dermatologists. • PM : Successfully implemented remote detailing activities by April 2020, reaching over 1500 healthcare professionals through digital Continuing Medical Education (CME) initiatives.• PM : Developed digital & social media marketing strategies for Minoxil. https://saclandirkendini.com/• FSM : Achieved the highest Evolution Index across all three regions. Secured a 43% increase in market share. Daha az göster

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  VEM İLAÇ SAN. TİC. A.Ş.

  Jan 2021 - Jan 2022

  Product Manager

  Therapeutic Areas of Responsibility: • Intensive Care, Anesthesia & Reanimation, Infectious Disease, Cardiovascular Surgery, Cardiology, Nuclear Medicine, EM, and Medical Oncology & Haematology. Duties & Responsibilities: • Develop an in-depth understanding of respective markets, including current and future competitor offerings, strategies, and potential impacts on Vem Hospital's pipeline. • Utilize market and customer insights and demonstrate commercial acumen to contribute to the development and implementation of the marketing strategy for the hospital portfolio and new indications. • Develop local strategic customer and operational plans, encompassing strategies, tactics, budgets, and product forecasts, in alignment with marketing strategies. • Test, monitor, and evaluate marketing tactics, making necessary adjustments to plans as required. • Collaborate effectively with cross-functional team members from medical, sales, regulatory, market access, and corporate affairs, working towards achieving brand/portfolio objectives. • Establish and nurture relationships with key Thought-Leaders, patient support groups, and other healthcare organizations to support brand positioning and advocacy. • Design and analyze market research projects to assess customer attitudes towards the current product range and new product introductions. • Ensure all materials and promotional campaigns adhere to Good Promotional Practices, including compliance with Vem internal policies and procedures, as well as local codes and regulations.Launch Experience : Successfully launched Fosaprepitant IV, a novel antiemetic in Oncology & Haematology Tas. Daha az göster

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  TRPHARM

  Jan 2022 - Jan 2023

  Senior Product Manager

  Results-driven and innovative marketeer with a strong background in rare genetic diseases, ophthalmology and Immunology. Proven track record of developing and implementing effective marketing strategies to drive brand growth and achieve business objectives. Skilled in stakeholder management, cross-functional collaboration, and patient-centric approaches. Committed to making a positive impact and contributing to the success of healthcare organizations.Areas of responsibility : - Rare & Genetic Diseases; Immunology, Pediatric & Adult Gastroenterology, Hepatology - Opthalmology & OTCAchievements :• Created & Raised awareness for the rare diseases with " Primary biliary cholangitis & Congenital Sucrase & Isomaltase Deficiency" in collaboration with HCP associations. • Utilize from social media channels of HCP associations to raise disease awareness.• Conducted 5 AdBoards for 5 different therapeutic areas.• Established a new BU "Ophthalmology" and expanded the portfolio. • Prepared and presented business plans with go to market strategies for Hepatology, Immunology & Ophthalmology.• Conducted business development activities and secured global partnerships with two novel original eyedrops. • Developed and formulated state-of-the-art eye micronutrients thanks to having a pharmaceutical background. • Launched 2 new eye-drops “Drop Defence & Neovis Total” for UV & Blue Light protection & Meibomian Gland Dysfunction. • Created launch & business plans for :- Immunology- Hepatology- OphthalmologyCharitable Initiative: Co-Founder and Runner, RUNTOGETHER Running Group TRPHARM Pharmaceutical Company | 2022 - 2023 • Founded and co-led a running group, "RUNTOGETHER," with a mission to help children in need and foster a culture of charity and donations within TRPHARM Pharmaceutical Company. • Collected donations and contributed to making a positive impact on the lives of underprivileged children through active participation in charity runs. Daha az göster