Caroline Trolliet

Experience

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  Hotel Palais de la Mediterranee

  Jan 2009 - Jan 2009

  Front Desk and Cross Training

  I enjoyed all challenges & accomplishments faced at the Front Desk at all shifts & explored other operational departments through cross training experiences.

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  Oetker Collection - Château Saint Martin & Spa

  Mar 2010 - Jan 2010

  Reservations & Yield Management assistant

  I have been part of the reservation team for this sublime luxury 5 star boutique hotel in Provence & proactively contributed to daily yield tactics.

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  InterContinental Hotels Group (IHG®)

  Jan 2011 - Jan 2013

  I worked for 2 managed Crowne Plaza Properties in Amsterdam centre & Amsterdam business district - total of 477 rooms.- Set and communicated the pricing strategy to drive and optimize all revenue streams- Forecast & Budget construction & presentation to IHG leardership & ownership company- Implemented the daily forecasting process to optimize group decision making and forecast accuracy- Conducted weekly revenue meeting to keep on track the action plan implementation & ROI- Trained sales teams and revenue interns on revenue basics as well as contributed to IHG ad-hoc projects (Revenue Specialist role implementation in Western Europe). Voir moins I had the chance to step in the first roles in Revenue Strategy thanks to a several months replacement for the Director of Revenue management busy with a cross exposure at another IHG property.- Assisted the Director of Revenue in managing the hotel revenue strategy, forecasting, group management, and pricing.- Implemented a secondary channel manager to pilot BtoB channels: Channel Direct by Travelclick- Completed the setting and maintenance of the new Strategic Business and Revenue Planning- Creation & maintenance of data analytics reporting (business origin, F&B PoS performance) Voir moins

  • Cluster Revenue Manager

    Jan 2012 - Jan 2013

  • Revenue Manager Coordinator

    Jan 2011 - Jan 2012
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  STAIRWAY MANAGEMENT

  Jan 2013 - Mar 2018

  I was determined & passiontate to support the quick growth in both clients & people for this successful management company expert in revenue optimization, e-distribution, digital marketing & strategic pricing.- Hired and developed the business analysts’ team who has doubled in 2 years-Led & implemented market studies, benchmarks & audits (tech & processes) for clients across multiple countries - Hotel opening support: Business plan redaction with several scenarii, Room Mix and business Mix definition, Sales resources distribution & expenses budget- Looked after strategic partnership with digital actors (PMS, CRS, RMS, OTA's) Voir moins

  • Director Of Revenue Management

    Jan 2015 - Mar 2018

  • Cluster Revenue and Web Marketing Manager

    Jan 2013 - Jan 2015
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  Expedia Group

  Mar 2018 - Jan 2021

  I have committed to the double mission of improving engagement & revenue performance from our partners on Expedia platforms as well as coaching with fervour my sales team to support their individual development.- Motivate, coach and mentor a team of account managers to develop and sustain strong partner relationships with Hotel Chains & Property Managers- Conduct contract negotiations for strategic accounts- Develop & drive sound recommendations based on insights from data analysis to optimize hotels/property managers in the Expedia market place and their lodging market overall Voir moins I took up the challenge to open a new Expedia office in Rennes with a brand new team to sustain partnership acquisitions in France West Area.- Represent Expedia in the local market & build company profile with key local influencers & institutions - Provide input to senior management in developing effective and scalable solutions to improve process efficiencies & effective KPI tracking- Led a pilot Project to ramp up performance of newly onboarded properties managing 14 people remotely and hosted weekly online events toward our new partners Voir moins

  • Area Manager Regional Chains & Vacation Rental France

    Jan 2019 - Jan 2021

  • Area Manager Lead Acquisitions

    Mar 2018 - Jan 2019
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  Symphonie Hotels Group

  Jan 2021 - Nov 2023

  Cluster Director of Business Strategy

  I oversee the Commercial, Revenue & Digital Marketing team dedicated to maximize hotels turnover & successfully launch a hotel portfolio in constant development through asset sales/acquisitions, full renovation and product repositionning.Successfully implemented the IT ecosystem related to commercial and distribution activities prior to opening and rebranding (PMS | CRS | RMS | CRM | Website Performance drivers)Current hotels portfolio including 3 strategic hotel openings: Hôtel Dame des Arts (opened in February 2023)Hôtel Le Parchamp, Paris Boulogne, a Tribute Portfolio (opened in April 2023)Hôtel des Grands Voyageurs (opened in October 2023) Voir moins

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  CTB Agency

  Jan 2024 - now

  Founder, Independent Project Manager

  My mission: Generating Growth through Technology, a Data Oriented & Collaborative Mindset.Expertise: Go-to-Market Strategy for Hotel Preopening or Ramping Up | 360 Commercial Approach to leverage all revenue opportunities | Project Management Method using collaborative tools to Plan, Execute & Control Budget Expenses and Timelines (PMP® by PMI certification) Assess commercial performance•Market pricing evaluation and opportunities•Assess commercial technology ecosystem•Leverage room & business mix opportunities•Audit full online presence & reputation•Leverage all commercial activities: Sales, Distribution, Pricing, Digital Marketing, Direct Web, PR & InfluenceEnd-to-end Project Management•Tender for and Integrate new technologies•Set & drive commercial strategy & budget•Set tracking processes to pilot the performance•Lead to success internal & outsourced teams•Due diligence (on topline) for hotel acquisitions, transitionsTailored training•Side-by-side coaching to empower your team•Business process (re)design workshop with lasting deliverables Voir moins