Janet Lim

Experience

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  Macromill Embrain

  Sept 2016 - Dec 2018

  Marketing Researcher

  Macromill Embrain is a renowned global market research and digital marketing solution provider. With an expansive panel and a broad client base across various B2C sectors, the company undertakes over 4,500 projects annually, establishing its industry prominence.As a Marketing Researcher in a global project team, I crafted customized research plans tailored to meet clients' specific needs and objectives. I conducted domestic and international studies encompassing qualitative, quantitative, and hybrid methodologies. Overseeing fieldwork, I proactively communicated with clients, ensuring their goals were effectively addressed. I moderated in-depth interviews with users, consumers, and experts as required, facilitating opportune discussions and capturing valuable insights. I generated comprehensive reports by analyzing extensive panel data and research findings.My skill set extends beyond traditional market research. I possess hands-on experience in diverse areas such as UX/UI concept development, usability testing, product concept generation, consumer segmentation, product/service evaluation, global U&A (Usage and Attitudes), brand position, and pricing.Throughout my tenure, I consistently demonstrated a deep understanding of research methodologies and delivered valuable insights that informed strategic decision-making, product development, and marketing strategies. Show less

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  Product School

  Sept 2019 - Jan 2020

  Following my tenure as a Program Manager, I was promoted to Online Event Manager, a vital position in driving the business forward by engaging existing participants and attracting new attendees to virtual/online events.One of my core responsibilities involved organizing daily and weekly event schedules, which totaled over 1,000 events per year. My role includes continuous coordination with multiple senior-level PMs to stay updated on upcoming webinars and ensure smooth execution. During the live seminars, I skillfully moderated discussions and closely monitored the events in real-time to maintain the participants' interactive experience at its highest quality. Additionally, I took charge of recording and editing event materials, employing my technical skills to deliver polished and engaging content. I managed social media platforms and produced resources that amplified event reach and satisfaction. I thrived in a dynamic and fast-paced environment where my attention to detail and strong organizational abilities were instrumental in the successful execution of a multitude of events. [Contracted from May 2020 to Dec 2020] Show less Product School is the global leader in Product Management training, partnering with Fortune 500 companies and top product leaders. It offers programs for individuals and teams and helps students advance their careers and skills.As a Program Manager within the Operation team, I played a pivotal role in optimizing the overall program experience and ensuring user satisfaction. Collaborating with students, instructors, and stakeholders, I effectively managed product/program operations, fostering seamless communication and support.By leveraging data and resources obtained from operations, I led internal projects such as data platform modeling, user data management and analysis, and B2B program curriculum mapping. I took the initiative to update the user survey in compliance with relevant state regulations, enabling the collection of authentic user feedback.I contributed to the organization's mission of delivering exceptional Product Management training and promoting professional growth, working collaboratively with cross-functional teams to deliver impactful outcomes. Show less

  • Online Event Manager

    Jan 2019 - Jan 2020

  • Program Manager

    Sept 2019 - Dec 2019
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  BigĊ Labs

  Jan 2020 - Jan 2022

  Associate Product Manager

  As an Associate Product Manager at BigCdot Labs (formerly StepintoCity, Inc.), a global project builder company, I contributed to two core projects: 'Meet the Tables' and 'Stella in Motion.'In the 'Meet the Tables' project, an online platform for business networking and fostering a resilient workforce, I was responsible for testing and revising the Minimum Viable Product (MVP). Collaborating closely with the tech team, I engaged in the initial prototyping phase and thoroughly examined the functionalities and Minimum Viable Features (MVPs). I ensured the product offered a seamless and user-friendly experience by incorporating internal and external feedback. [Participated from Aug 2020 to Jan 2021]With the 'Stella in Motion' project, a mobile healthcare clinic initiative to provide better healthcare access to underserved communities, I joined the project at its early development stage. I took charge of scoping and refining the product concept and assessing its feasibility. Throughout extensive research on the target market and analysis of trends, opportunities, and risks, I provided valuable insights to shape the product roadmap. Also, I defined a product roadmap and strengthened the marketing strategy, optimizing the project's potential for success. [Participated from Jan 2022 to Mar 2022] Show less

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  Best Industry Research

  Jan 2020 - Jan 2021

  Market Research Analyst

  Best Industry Research is a market research firm providing a well-blended qualitative and quantitative market analysis.As a Market Research Analyst, I delivered comprehensive insight reports on the consumer product industry, leveraging in-depth interviews with C-Suite executives and subject matter experts. With a strategic focus on aligning research objectives, I successfully recruited and conducted interviews with targeted industry professionals. Through strategic utilization of qualitative research methods, I extracted valuable information and perspectives, which formed the foundation of the comprehensive insight reports. The outcomes encompassed evaluations of the market, analyses of the industry landscape, and projections of future market trends. My contributions supported the client in developing the annual global industry report by leveraging my research skills and industry expertise. [Contracted from Fed 2020 to May 2020 and Nov 2020 to Jan 2021] Show less

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  Hanmi Bank

  Nov 2023 - Nov 2024

  Financial Services Representative
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  Samsung Electronics America

  Dec 2024 - now

  Business Analyst