Pooja Guha

Experience

• 

  Google

  Jul 2007 - Oct 2011

  Worked with two premium Adwords markets - US and UK. Working with mid-size accounts in the US market. Buidling strategy, SEM plans, bidding optimizations, Google Analytics, ad messaging, mobile ads and more. UK worked directly with out top revenue clients like McDonalds, MOnster UK, Living Social, London School Of BUsiness and Finance and more. Worked on SEM strategy, brand positioning, ad messaging, bidding strategy, Analytics, mobile ads, display ads and more. Reporting & back-end analysis- Deficit planning- Upselling & budget planning- Client calls & Proactive customer support- Sales presentations & new product briefs.- Sending out email blasts and product updates to clients.During this period I worked with the top B2B & B2C clients in the Technology segment of North America Sales.

  • Account Planner, Google AdWords

    Jan 2010 - Oct 2011

  • AdWords Associate (Account Strategy & Analysis)

    Jul 2007 - Dec 2009
• 

  Shopzilla, Inc.

  Dec 2011 - Nov 2014

  • Identified and targeted new merchants for Shopzilla's program, fostering sustainable relationships with sign-ups.• Managed campaigns and set up accounts for merchant outreach, contributing to the successful launch of Shopzilla.in.• Developed online marketing strategies for Shopzilla's expansion into the Indian market, slated for the end of June 2014. • Managed a team of 16 for SEM Operations at Shopzilla Inc, overseeing account expansion and AdWords/Bing marketing for US websites.• Collaborated with the Engineering team to develop India-specific tools for SEM operations, enhancing efficiency and performance.• Led initiatives to optimize ad campaigns and keywords for Shopzilla US properties, resulting in increased traffic and revenue.

  • Online Marketing & Business Development Manager

    Mar 2014 - Nov 2014

  • Manager Operations

    Jun 2013 - Mar 2014

  • Team Lead, US SEM Operations

    Jul 2012 - Jul 2013

  • Senior Analyst

    Dec 2011 - Sept 2012
• 

  Columbus Australia

  Jan 2015 - Dec 2015

  Performance Executive

  • Managed Search and Display campaigns for Woolworths, Monash Uni, WA Gov, and construction clients.• Proficient in Google Analytics, DoubleClick Search, and Channel Advisor platforms.• Delivered results aligned with client goals and involved in 8 first-to-market digital offerings.

• 

  Zenith

  Feb 2016 - Apr 2018

  Programmatic, Search & Social

  • Performance Director

    Oct 2017 - Apr 2018

  • Digital Account Manager

    Feb 2016 - Oct 2017
• 

  Amobee

  Apr 2018 - Jul 2019

  Programmatic Lead
• 

  Alley

  Jul 2019 - Dec 2020

  Head Of Paid Search & Programmatic

  Making effective, performance driven marketing accessible to all business structures globally.

• 

  Mindshare

  Dec 2020 - Jan 2022

  Director, Performance - Dyson APAC

  Leading Search & Social platform excellence and innovation in APAC for Team Dyson

• 

  EssenceMediacom

  Feb 2022 - now

  Overseeing Media activations across Apps and Brand workstream across Google APAC markets

  • AVP, Media Activation, B2B - APAC

    Jul 2024 - now

  • Senior Director, Media Activation

    Feb 2022 - Jul 2024