Yannik Kessler

Yannik Kessler

Internship - Marketing

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location of Yannik KesslerMannheim, Baden-Württemberg, Germany

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  • Timeline

  • About me

    Account Manager Distribution @Essity | M.Sc. Marketing & Communication

  • Education

    • FOM Hochschule für Oekonomie & Management

      2021 - 2024
      Master of Science - MS Marketing & Communication

      In my Master’s thesis, I focused on a highly relevant topic: "Digital Communication Agents: An Experimental Study on the Influence of Anthropomorphic Design Elements in Chatbots" 🤖💬. It was incredibly exciting to explore how human-like design elements affect user perception and to gain valuable insights for practical application.

    • Hochschule der Wirtschaft für Management

      2016 - 2019
      Bachlor of Arts (B.A.) Management und Unternehmensführung

      Activities and Societies: Studentensprecher

  • Experience

    • SCA - Hygiene and Forest Products Company

      Aug 2017 - Jan 2018
      Internship - Marketing

      Conception, planning and execution of national and international campaigns in various media channels.Collaboration on product launches ‐ especially editing and translating marketing materials, filtering potential customers, competition and price analysis for pricing purposes.

    • Essity

      Oct 2018 - now

      Build and maintain strategic relationships with key accounts to promote brand awareness and secure profitable businessDevelop, implement and monitor customized sales processes and customer plans to meet and exceed sales targetsFrequently analyze customer information to identify and manage business risks and opportunities. Recommend products and services (value proposition) that meet customers' business needs.Provide ongoing support to high value customers by building and leading the key account team/managing internal resourcesAnnually re-evaluate customer prioritization of assigned customers and develop and propose actions. Generate knowledge of market trends, customer needs and competitor activities and share with internal stakeholders Show less

      • Account Manager Distribution

        Oct 2023 - now
      • Pricing Coordinator DACH

        Apr 2019 - Oct 2023
      • Working Student - Customer Service

        Feb 2018 - Mar 2019
      • Bachelor Student - Marketing

        Oct 2018 - Dec 2018
  • Licenses & Certifications

    • Sustainability Training by Essity - Introduction to Sustainability

      Empacto
      Jan 2025
      View certificate certificate